A point of view on what should organization consider when building a personalization strategy. A reasonable balance between efficiency which is achieved through exclusion and diversity of response achieved through inclusion.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Personalization : Point of View
1. Appetizer⇒ Salad⇒ Main Course ⇒ Dessert
• Served Sequentially
• One experience
• Efficiency
• One way
• Segmented
• Served Simultaneously
• Varied experiences
• Diversity
• Many ways
• Extremely Personalized ★
★ = Customers with varied backgrounds exhibit diverse behaviors. Personalization should
be an effort to look at an expanded data set of customer journeys and balance a business
model which is not only efficient but also reasonably diverse