The Need of The Hour for Real Estate Industry is for all the stakeholders to come together & work towards a solution. Centrum REMA along with Brihanmumbai Developers Association (BDA) had organized for an action session which brings together the most esteemed Developers & Channel Partners on the same platform. It is time we shift gears & start our journey towards achieving success in the post Corona world. This presentation are some points for Developers on HOW TO FOCUS ON WINNING IN POST CORONA WORLD AND AREAS TO IGNORE By Harish Sharma, CEO, Centrum REMA

3. HOW TO FOCUS ON
WINNING IN POST CORONA
WORLD AND AREAS TO IGNORE
For Developers
Disclaimer: Private & Confidential. The views expressed in this document is for general information purpose only.

4. SCHOOLS
Existing strengths of developer
 Entrepreneurial
 Risk taker
 Ecosystem management
 Dynamic decision making
 One-one relationships

5. SCHOOLS
Current market scenario
 Prices are flat or falling
 Delivery not on time
 Customers have lost trust and confidence
 Need larger channel to convince clients
 Need for consistent communication and engagement

6. SCHOOLS
Hurdlesfaced by developers due to the mismatch between strength and market
requirements
“The strengths that helped developers to grow
aggressively between 2003 and 2012-14 are now
proving to be challenges also”

7. SCHOOLS
Opportunityto change/ add new strengths
 Risk management
 Financial closure
 Engagement with larger groups (channel partners and customers)
 Consistent marketing communication
 Rule based decision making based on different scenarios

8. SCHOOLS
And also changes in organisation working
 Decentralised decision making
 Clear roles for different team members
 Time bound decisions

9. SCHOOLS
Omitor ignore what’s not needed
 It is good to network with industry and other developers
 Be careful to not get worried/hassled with industry slowdown
 Ultimately, you have to sell your stock to generate cash flows
 Price comparison should be for benchmark only
 Decisions go wrong as reality different for different projects, different
locations, different brands and volumes are also different

10. SCHOOLS
Learnwhat value a CP gets on the table and how to leverage the same
 Engage CPs from early stage
 Take feedback on unit size, pricing, ticket size
 Continuous feedback loop so as to make changes if any

11. SCHOOLS
Servicesthat we can offer to bridge existing gaps
 Project planning - size, price and amenities
 Branding & Marketing - Right positioning of the project and target customer segment
 Strategy to sell stuck projects or even nearing completion projects
 Channel Partner management to generate qualified leads
 Tech platform support to Developer, CPs and customer: access to real time data
 CRM Support : customer on boarding, registration, Project updates, timely payment
notification and handholding till possession
 End-to-end services (including generating of cash flows)

12. WE TAKE CARE OF YOUR HEART
(SALES & COLLECTIONS)

13. About Centrum REMA

14. THANK YOU