Social Informatics

1. Chapter 10 Lock in LinkedIn:
a new, global business lunch
Course : ISYS6202 Lock in LinkedIn
Year : 2016

2. 2
Points to discuss
• Introduction
• The back-story
• Social HR
• Case studies
• Social issues
• Me 3.0
• Let’s go – LinkedIn
• Build a profile
• Use your LinkedIn to build influence
• What are groups and should I join them?
• Who is checking me out?
• Create a company page
• SlideShare
• Can I outsource my LinkedIn engagement?
• Summary

3. 3
Introduction
You used to make connections, share expertise
and get recommendations by networking. Now you
connect globally through LinkedIn.
Let’s see snapshot
LinkedIn is like a business networking event: it is
where you go to make mutually beneficial
connections, share expertise and get
recommendations on anything from suppliers to
future talent.

4. 4
Social HR
Employers use LinkedIn to list jobs and search for
potential candidates. They also use LinkedIn
Company Pages to showcase their companies.
Social media is playing an increasingly important
role in HR, so much so that ‘Social HR’ is now
recognizable term.
Recruiting firms like Entelo, Gold, TalentBin, the
UK’s thesocialCV and Australia’s Firebrand Talent
are using big social data to find talent.

5. 5
Social HR (cont…)
People used LinkedIn to:
•Research people and companies (75.8%)
•Reconnect with colleagues (70.6%)
•Build new relationships (45%)
•Increase the effectiveness of face-to-face
networking (41.2%)

6. 6
Case studies
LinkedIn showcases a number of successful case
studies on its websites, such as Mercedes-Benz
US.
Some other ways executives are using it:
•To learn about people before you meet them;
•To generate business;
•To find jobs;
•To position your expertise and stand out;
•For precision marketing.

7. 7
Social issues
LinkedIn is balancing the need to give users
integration while managing their privacy, being
open and yet secure.
LinkedIn has come under criticism for Intro, an app
that allows LinkedIn to intercept email and shows
how you are connected to people.

8. 8
Me 3.0
While business is in some ways the same as it
ever was, social media has turned the way we
form those relationships on its head.
No matter how well you are doing with your
current communication, you need to look ahead
and adapt the way you connect and communicate
to keep up with this change.

9. 9
Let’s go – LinkedIn
• Let’s see Fig 10.1 signing up with LinkedIn
• Let’s see Fig 10.2 adding your email

10. 10
Build a profile
• Let’s see Fig. 10.3 build your profile by following
the prompts
• Let’s see Fig. 10.4 make sure you include a
recent, professional photo

11. 11
Build a profile (cont…)
• Let’s see Fig. 10.5 complex LinkedIn URL with
number and letters after name
• Let’s see Fig. 10.6 LinkedIn Edit Profile

12. 12
Build a profile (cont…)
• Let’s see Fig. 10.7 customizing your public URL
• Let’s see Fig. 10.8click the ‘Customize your
public profile’ URL link

13. 13
Use your LinkedIn to
build influence
• Let’s see Fig 10.9 adding a LinkedIn button
• Let’s see Fig 10.10 switching off broadcast –
under privacy setting

14. 14
Use your LinkedIn to
build influence
(cont…)
• Let’s see Fig 10.11 switching off broadcast –
under privacy controls
• Let’s see Fig 10.12 untick box to switch off
activity broadcast

15. 15
Use your LinkedIn to
build influence (cont…)
• Let’s see Fig 10.13 authorizing LinkedIn to
display Twitter account
• Let’s see Fig 10.14 use your 120 character
headline to differentiate yourself

16. 16
Use your LinkedIn to
build influence (cont…)
• Let’s see Fig 10.15 LinkedIn makes endorsement
suggestions
• Let’s see Fig 10.16 share publicly from the ‘Share
an update’ space

17. 17
What are groups and
should I join them?
• Let’s see Fig 10.17 joining LinkedIn groups is
easy

18. 18
Who is checking me
out?
• Let’s see Fig 10.18 manage what others see
when you view their profile
• Let’s see Fig 10.19 an anonymous member views
your profile

19. 19
Create a company page
A company’s online reputation is also critical to job
seekers who value technologically savvy and
engaged companies.
As someone who is using LinkedIn for personal
professional reasons, you do not need your own
company page.

20. 20
SlideShare
As a professional, it is important to showcase
professional expertise, including through your
presentations.
•Let’s see Fig 10.20 adding SlideShare links

21. 21
SlideShare (cont…)
• Let’s see Fig 10.21 adding link
• Let’s see Fig 10.22adding a link from SlideShare

22. 22
Can I outsource my
LinkedIn engagement?
A virtual connection is a personal connection that
has not yet made its way into real life.
By all means get a consultant to set up, brand or
teach you LinkedIn. But engagement is about the
real you.

23. 23
LinkedIn bootcamp
• Think about the keywords people would use to find
you (not your job title) when you fill out your profile.
• To generate a quick resume based on your LinkedIn
profile, give LinkedIn Resume Builder a try
• LinkedIn application allow you to enhance your profile
in different ways: bloggers can add the WordPress
app synchs with a blog: the Box.net app enables you
to embed videos.
• Segment your connections by tagging them so you
can send personalized communications
• Do a profile by profile review of your direct
connections. You can remove connections that do
not add value – they are not notified when they are
removed.

24. Summary
• Use LinkedIn to make mutually beneficial
connections, share expertise, follow companies
and search for talent.
• More than 250 million professionals over 200
countries are in this professional hub.
• LinkedIn allows unprecedented and borderless
collaboration, and allows you to bring digital
connections into real life.

25. End of Chapter 10