LinkedIn is considered the most effective social media platform for B2B lead generation, and it is also an amazing place for B2C marketers

1. 20 Amazing LinkedIn Best
Practices 2022 – Successful
LinkedIn Marketing

2. LinkedIn is considered the most
effective social media platform for B2B
lead generation, and it is also an
amazing place for B2C marketers.
While it has taken LinkedIn a long time
to reach this level of popularity, it can
still be confusing to navigate for people
who haven’t used LinkedIn before.

3. LinkedIn Best Practices for
Marketers
LinkedIn is essential for anyone
pursuing a career in marketing or is
already an established marketer.
How important is it, though? It is 277%
better than Facebook when it comes to
generating leads.

4. Here’s how you can, as a marketer,
use LinkedIn to gather information,
reach out to clients, and find
prospective customers:

5. 1. Optimize your LinkedIn profile
This is one of the most ignored LinkedIn
best practices. As a marketer, you want
potential clients to find you when you
search for your niche, so your profile
needs to be optimized with keywords to
attract them.

6. 2. Customize your LinkedIn URL
Keep things minimal on LinkedIn.
Customize your URL and switch it to
LinkedIn.com/in/yourname.
LinkedIn’s default URL has a lot of
annoying characters, so this is a small
improvement that can help you share
your profile’s URL with someone.

7. 3. Build Showcase Pages on
LinkedIn
Showcase pages allow you to
personalize a potential client’s
interaction with your page.
Showcase pages are separate pages
linked to your company profile but
showcase your service or product.

8. 4. Get a Premium Account
If you upgrade to a premium account,
you will have access to all these
amazing features that will let you
increase your profile’s visibility and
even see who has viewed your profile
with LinkedIn profile viewer.

9. 5. Get Endorsements
If you are an expert in marketing, let it
be known to everyone. Get endorsed
for your skills to show off your
authority. Ask your contacts to
endorse you.

10. LinkedIn Best Practices for
Personal Profile
Working on a personal profile is
important, especially if you are just
starting LinkedIn.
Follow these tips and prepare yourself
to be surprised by the difference they
make:

11. 1. Choose an Appropriate Profile
Picture
A profile picture is your identity on the
platform and one of the LinkedIn best
practices that are taken for granted.
It introduces you to people and controls their
impressions of you. Surprisingly, LinkedIn
accounts with profile photos get 36 times
more messages and 21 times more views
than picture-less folks.

12. 2. Expand Your LinkedIn Network
One of the most amazing strategies
to increase your network on LinkedIn
is to synchronize your LinkedIn
profile with your address book.
This can effectively show you
relevant people and brands to reach
out to. Plus, it does not send
connection requests without your
permission.

13. 3. Add a New Background Picture
Your LinkedIn profile’s background
photo is the second most important
visual element.
It grabs attention, shows a little more
about you, and sets the context.
Most importantly, it helps you stay
memorable, engage attention, and
stand out

14. 4. Highlight Your Services
LinkedIn has introduced a new
feature that lets small business
owners, consultants, and freelancers
highlight their services to people.
So, fill out the services section on
your profile and let more people find
you by improving your visibility in
search results.

15. 5. Show Your Passion for Learning
LinkedIn allows you to add a
certificate to your profile every time
you complete a course on LinkedIn.
You can do this by going to your
LinkedIn Profile’s Learning History
section and sending your network
updates about your learning journey
and experiences.

16. Conclusion!
While marketing on LinkedIn as a
marketer, writer, job seeker,
employee, business, brand, or
personal profile has numerous
nuances and is pretty multifaceted, it
can be made more accessible by a
good LinkedIn tutorial and some
amazing LinkedIn best practices like
the ones above.