Photo check in v1.0

d ig ita l inno va tio ns in c us to m e r
e ng a g e m e nt

Photo Check-In
A unique realtime Photo Sharing solution
for Virability on Social Media

© equaltech pvt ltd confidential

Trends
 Social Media has become the standard platform
for self expression.
 People are more open and want to
share/inform/shout/brag about their
presence/visits/achievements/gadgets on Social
Media.
 These platforms provide Mobile applications
through which you can share your presence at
specific location by a status update (Checked In
at …)
© 2013 equaltech pvt. ltd. Confidential www.equaltech.in

Challenges
 Expressing your location using text is common but
can be disguising as the user may be just passing
by that location but still can register as visitor.
 There is no way to identify if user was really at
that location.
 Only textual claim


Solution
 We offer a Photo Check-In feature in our Photo
Check-In application where user can login through
Twitter/FB account and a picture can be clicked at
the event.
 This picture will get uploaded on visitor’s
Twitter/FB wall.
 Framing can be done around the picture for
branding purpose.

Variants
1. FB/Twitter Photo Check-In application
2. Photo Check-In app with Augmented Reality
3. Photo Check-In with customized background
using Chroma Key Background


Photo Check in:Facebook/
Twitter

• A touch screen based kiosk will be placed at the
event site

• Visitor can get his picture clicked at the event and
choose to share picture on Twitter/FB/Email

• If user logs In with Twitter/FB accounts, his picture
along with branding will get uploaded on respective
pages/sites

• Picture can also be emailed to user if has shared his
mail id

Photo Check in:Facebook/
Twitter


Photo Check in: Augmented Reality

• Kiosk Screen will trigger the
Augmented Reality Animation when
the marker is shown

• Visitor can get his picture clicked with
AR object and choose to share picture
on Twitter/FB/Email

• If user logs In with Twitter/FB accounts,
his picture along with branding will get
uploaded on respective pages/sites

• Picture can also be emailed to user if
has shared his mail id

Photo Check in: Customized Backdrop (Chroma
Key)
• Visitors are requested to get their picture clicked against
a green backdrop (Chroma Key)
• Their picture will be mixed with the brands creative and
shown on the plasma screen.
• Visitor’s can choose to share their picture on FB/Twitter
or email
• If user logs In with Twitter/FB accounts, his picture will
get uploaded on respective pages/sites
• Picture can also be emailed to user if has shared his mail

Photo Check in: Customized Backdrop (Chroma
Key)


Suggested Implementations
• Inaugurations
• Parties, Festivals and Special Moments
• Live Concerts
• Celebrity Performances
• Marketing Events
• Award Functions


WIIFM: What’s in it for me?
• Instant realtime Photo Sharing feature with
customized check in/status update on user wall.
• Increase fan following on Facebook & Twitter.
• Increase realtime “Likes” on Facebook for the
event
• Virability on Social Media.
• Direct engagement with TG.
• Conversational form of Marketing.

Thank You

write to us: connect@equaltech.in
click on the links below to follow us :

Photo check in v1.0

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