Digital Customer Engagement for Hyundai Grand i10

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Hyundai
Grand
Launch
Engageme
nt

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Objective
 To create unique engagement for new car brand “Grand”
Launch in on-ground promotions
 Create “buzz” in digital space by unique virality of the
brand experience
 Ensure “enhanced” and “prolonged” experience with the
brand
 Make the “experience” memorable by not just promising
but delivering the moon

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Concept
 Virtual Hyundai Grand Prix Circuit running
parallel nationally
 Culmination in the form on Real On-ground
racing
 The champions get the real F1winning
experience

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Unleashing the excitement

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 Hyundai Grand Prix

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Setup

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Standard Setup in a Mall
 A car on display
 Registration Kiosk
 A Video Wall

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Hyundai Grand Prix
 A car Racing game
is played in Malls
where the track is in
the shape of the
logo and the
participant drive the
“Grand”

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Hyundai Grand Prix
 The game has to be
finished by
completing n laps in
minimum time
overcoming a
number of obstacles

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Registration

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Registration
 Participants are
registered through
Facebook
 The Participant
wears the RFID
band which is used
to login to the game

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Sensitive Car Controls
 Sensors in
steering,
accelerator and
Brake

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Live controls become joystick controls

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Player see the game on
windscreen

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And navigates through standard
controls

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Inside the cockpit
 Great Sound
 A tour of the Grand
 High quality gaming experience

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Video Wall
Manav

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Leaderboard local and national

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Facebook Posts

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Gratifications
 Instant Gratification
 Discount on booking

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The Mega Finish

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The Grand Finale
 Winners(8 from 8 week event) from local
circuits are flown to Delhi
 They are made to race at Buddha International
Circuit
 F1 themed winning ceremony with the winner
getting the “Grand”

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360 degrees promotions

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Touchdown

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Showdown at BIS

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Winning

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Winner Wins the Grand

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Thank You
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