documentary and advertising research

1. DOCUMENTARY RESEARCH
A documentary film is a film story concerning
factual topics (i.e. someone or something). ...
A number of common techniques or
conventions are used in documentaries to
achieve these aims. Contents. [hide] 1
Actuality in relation to documentary films

2. DOCUMENTARY
TECHNIQUES
Observational:
Observational Mode. Share. Definition: Emphasizing the documentary filmmaker's
engagement in observing the subject's daily life and circumstances and documenting
them with an unobtrusive camera.
Reportage:
the act or process of reporting news or other events of general interest
(Journalism & Publishing) a journalist's style of reporting
(Journalism & Publishing) a technique of documentary film or photo journalism that
tells a story entirely through pictures
Reconstuction:
Interviews:

3. Is it ok for a documentary
to be subjective, or even
biased?
 Objective: of a person or their judgement) not
influenced by personal feelings or opinions in
considering and representing facts.
 A thing aimed at or sought; a goal
 Subjective:
 based on or influenced by personal feelings tastes or
opinions
 Biased:
 It is ok for an documentary to be either subjective or
biased as it depends on the situation and topic of
the documentary for example target audiences
could have biased thoughts of a sector of an
documentary such as ‘’life at death row’’ or either
crime watch ect.

4. Advertising research
Persuasive techniques
 Repetition
 The action of repeating something that has already that ahs already been said or written. This is often used in
the advertising industry for example the repetition of a slogan from a brand ‘’just do it’’ its meant to stick in the
target audiences head
 Reward:
 Promotions
 Coupons
 Awards provided by companies to promote and encourage the purchasing of their products are called
patronage rewards.
 This tactic helps the companies in promoting their product by giving rewards to the customer for every
purchase in form of points. These points can be later redeemed for different rewards specified by the
company.
 Example: -
 Airlines use frequent flyer miles for its regular customers which you can redeem for a free air ticket
 Banks award points on credit card purchase which can be used to get different goodies
 A similar initiative was launched by Bharat Petroleum few years back in the form of Petro card

5.  Slogans:
 Advertising slogans are short, memorable groups of words used in advertising campaigns.
The advertising phrases are means of drawing attention to one distinctive feature (an
aspect of a product).
 Taglines:
 As a variant of a branding slogan, taglines can be used in marketing materials and
advertising. The idea behind the concept is to create a memorable dramatic phrase that
will sum up the tone and premise of an audio/visual product, or to reinforce and
strengthen the audience's memory of a literary product.
 Guilt:
 “Guilt strategies appeal to consumers on two levels. The first is emotional, where consumers
feel that by buying the shirt, coat, trousers or iPod, they’ll gain self-confidence, whether in
the form of a perfect appearance or a cutting-edge style (which is hard to justify when a
consumer has maxed out her credit card). The second is rational, and is linked to a
product’s practical dimensions, which not only come as a pleasant surprise, but also
promise to justify the purchase to others once the consumer gets home.”
 Aspiration:
 In consumer marketing, an aspirational brand (or product) means a large segment of its
exposure audience wishes to own it, but for economic reasons cannot. An aspirational
product implies certain positive characteristics to the user, but the supply appears limited
due to limited production quantities.
 An important characteristic of an aspirational product is that the part of its exposure
audience that is at present economically unable to purchase it, thinks of itself as having a
fair probability of at a certain point in the future being able to do so. This part of the
exposure audience is referred to as the aspirational audience, whereas the part of the
exposure audience that already can afford the product is called the consumption
audience. Consumption audience and aspirational audience together form the
aspirational product's target audience, which typically represents 30%-60% of the exposure
audience

6.  Sympathy:
 This research examines differences in consumers' sympathy and empathy responses
to televised drama commercials. The research framework is multidisciplinary, for
construct definition from humanities disciplines (aesthetics and philosophy) grounds
the empirical testing of sympathy and empathy responses to advertising. Valid and
reliable measurement instruments are developed to test relationships between
sympathy and empathy as responses to classical and vignette advertising dramas.
Results of two experiments indicate that sympathy responses mediate the effect of
a drama advertisement's form on empathy responses, with both sympathy and
empathy directly enhancing positive attitudes to an advertisement.

7. Popular TV advert
This coke advert was very popular because coke is a very well known drink that is sold all around the world many children and young
adults drink coke therefore by including a young attractive well built man it will then catch the target audiences attention making them
pay attention to the advert. Also by adding in ‘’30 years’’ it will show the audience that the drink is good enough to be around for such a
long period of time leading them to go and buy the drink. This advert is advertising diet coke which many people will look at and see
that it contains less fat which is more of an advantage to go and buy the drink because they know that its not causing them to gain any
weight. When the target audience watch this advert they get filled with excitement because it is diet and also when the ordinary man
takes of his shirt it attracts the female attention and in the advert you can see all the females drop their jaws when seeing the man
drinking the diet coke therefore making males want to buy the drink because females find it more attractive and also for females to by
the drink because of it being a diet coke and also because of the man drinking it.