Sell 250 Miguel Leiva 369595

1. Sell-250 Business to Business Selling Miguel Leiva #000369595 Assignment #1Product and Client Research

4. Supplier informationaccess music (germany) Location Access Music Electronics GmbH Koenigswall 16-18 45657 Recklinghausen, Germany

6. Digital Keyboards

8. Product informationaccess music (germany) Access Virus TI Polar Keyboard/Midi Controller A compact 37-key piano/midi control with a sleek cosmetic design. The side panels are a mix of wood and pure aluminium, while the white LEDs add class and style. The sound engine is exactly that used in the powerful and versatile TI Desktop and Keyboard models. It is targeted to moderate-advanced musicians/producers.

9. Product informationaccess music (germany) Product Details and Specs The Virus TI Polar possess differentiation through the total integration combination of hardware and software synthesis. Sound Engine Virus TI offers an extensive range of musically exciting tonal building blocks. From wavetables, to hypersaw, to grain- and formant table oscillators, every single one was created with complete attention to detail, commitment to innovation, and a passion for musical potential. Software Upgrades and Modifications Simply by purchasing an Access product you get free feature upgrades as part of their complete customer care. They are the first company to release such product updates on a regular basis, always reinvigorating and in some cases reinventing their products without requiring owners to buy new hardware. This benefit allows Access to develop great products on long lasting hardware platforms while Virus owners enjoy the free ride.

11. 512 RAM patches and 26 banks of each 128 ROM patches which can be exchanged by the user.

12. 6 balanced outputs with +4 dB level and soft limiting algorithm.

13. Studio grade 192 khz D/A converters with S/PDIF digital I/O. 2x24 bit inputs. Surround sound capabilities. The Virus TI Snow has 2 un-balanced outputs and no SPDIF I/O.

14. Multi mode with embedded patches.

15. 2 independent multi-mode filters (HP, LP, BP, BS) and the Analog Filter which was modeled after the Moog MiniMoog™ cascade filter with 6-24 dB Slope and self-oscillation.

16. 32-step user-programmable arpeggiator pattern for every patch.

17. Modulation Matrix with 6 slots each featuring 1 source and 3 destinations.

18. 3 LFOs with 68 waveforms to choose from. 2 fast ADSTR envelopes.

19. Knob quantise for creating stepped controller movements. The stepping automatically syncs to the Virus clock or an incoming MIDI clock.

21. Product informationaccess music (germany) Product Sales Advantages – Feature #2 Feature: Dual free-scale signal processors. Advantage: Unlike other competing synthesizers, this mechanism allows for the unit to process without delays or overdrive and therefore making more efficiency of your working studio quality productions. Specific benefit: Ultra fast response from all signals, due to the fact that you don't have to re-assign effects in multi mode and think about how to share your on-board preset patches. Proof source: This is provided through the multi-mode and assignable knobs of which are located on the synthesizer. This is support by the on-board layout of the production tools and the indication of possessing 2 sound cards within.

22. Product informationaccess music (germany) Product Sales Advantages – Feature #3 Feature: Atomizer sampling mechanism. Advantage: Possessing a unique method of re-sampling and chopping any samples you feed into the unit processors with an auto-tune. Specific benefit: Allows the user, musician, or producer to shred live audio using the keyboard and microscopically phrasing the loops to desired lengths. This mechanism allows for the musician to produce their own signature settings and sounds patches. Proof source: Actual video available via the website on the Atomizer in action and on display of its capabilities.

23. Prospect informationaccess music (germany) Position & Location Department Head (Keyboards) Long & Mcquade Musical Instruments 105-58th Ave SW Calgary, AB

24. Sales call objectiveaccess music (germany) What needs to be established? To place exclusive distribution of retail for the new Virus TI Polar with South West Long & Mcquade by January 10, 2011.