5. Primary Research

6. Primary Research CEF Residents

7. Primary Research CEF Residents

8. Primary Research College Students

9. Primary Research College Students

10. Primary Research College Students

11. Secondary Research

12. Our Goal To Increase the call volume of the 2-1-1 service by building awareness in the Adirondack region.

13. Key Message “ It’s EASY – It’s FREE. Call 2-1-1 to get the information for the help you need.”

14. Objectives, Strategies, Tactics Objective 1 Strategy 1 Tactic 1 Tactic 2 Strategy 2 Tactic 1 Objective 1 Strategy 1 Tactic 1 Tactic 2 Strategy 2 Tactic 1

15. Objective 1 To build 2-1-1’s presence in the Adirondack Region; specifically to add 300 emails to Constant Contact by May 2011.

16. Implement an awareness/action campaign toward SUNY Plattsburgh’s students by utilizing on-campus events and other activities as ways to contact student residents. Strategy 1

28. Tactic 3 (cont.) Distributed on May 4, 2011

31. Tactic 1 (cont.) Facebook Status Update Examples “ 9 million people and rising suffer from depression in the United States, there is help available for those who do suffer from depression DIAL 2-1-1 TO BE CONNECTED WITH THE ASSISTANCE YOU DESERVE.” “ 1 out of every 4 women suffer from depression, life does get easier, you are not alone DIAL 2-1-1 TO BE CONNECTED WITH THE ASSISTANCE YOU DESERVE.” “ 48.3% of Americans do not have a college education; don’t be a part of that statistic get yourself connected with the education you deserve. DIAL 2-1-1 and change your life around.” “ Can’t get your grades up, worried you are going to have to drop out of school, don’t worry anymore DIAL 2-1-1 TO BE CONNECTED WITH THE ASSISTANCE YOU DESERVE.”

32. Tactic 2 United Way of the Adirondack Region’s link on the Friends of Plattsburgh page.

35. Campaign Calendar March 22nd – May 19th

37. Impact/Impressions (cont.)

38. Impact/Impressions (cont.)