What is SWOT Analysis ?

1. What is SWOT Analysis ?
What is Production ?
What is Production Management ?
What is Lean ?
What is Lean Production ?

2. SWOT Analysis is a strategic planning
technique used to evaluate the
strength, weaknesses, opportunities
and threats of any business or
organization or a product or a process
or a methodology.
What is SWOT Analysis ?

3. why should you use SWOT?
 A SWOT analysis guides to identify the positives and
negatives inside of an organization (Strength &
Weakness)
 It also identify the positive and negative outside of an
organization (Opportunity & Threat)
 It helps in strategic planning and decision making

4. Strategic Analysis
SWOT Analysis
Internal Analysis External Analysis
Strengths Weaknesses
Opportunities Threats

5. SWOT Analysis
Strengths Weaknesses
Opportunities Threats
Helpful Harmful

6. SWOT Analysis
1. Strength
What advantages does you have?
What do you do better than any one else?
What do people in your market see as your
strength?
What factors get you sale?
What unique or low cost resources do you have
access to?

7. SWOT Analysis
2. Weaknesses
What could you improve?
What should you avoid?
What factors lose you sale?
What the strength of rivals ?

8. SWOT Analysis
3. Opportunities
What are the good opportunities facing you?
What are the interesting trends you are aware of?
Changes in Technology and markets on
both a broad and narrow scale?
Changes in government policy related your field?
Changes in social pattern

9. SWOT Analysis
4. Threats
What obstacle do you face?
What is your competition doing
that you should be worried?
Is changing technology threatening your position?
Are the required specifications for your jobs,
products & services changing?

10. SWOT Analysis
Strengths Weaknesses
Opportunities Threats
o Market analyst
o Big figure of consumer
o Sufficient raw
materials
o Cheap labor
o Energy and power
availability
 A new competitor
 Frequent droughts resulting in crop
failure
 New regulation
 Increased trade barriers
 A potential new taxation on your
product
 Developing market
 Mergers, joint ventures, or
strategic alliances
 A market that is led by weak
competitor
 Loosening of regulation
 Removal of int’l trade
barriers
o Lack of marketing expertise
o Damaged reputation
o Poor quality of goods or
services
o Poor Equipment
o Scarcity of energy and power

11. SWOT/TOWS Matrix
Strengths Weaknesses
Opportunities
Threats S-T strategies
S-O strategies W-O strategies
W-T strategies
S-O strategies pursue opportunities that are a good fit
to the company’s strength
W-O strategies overcome weaknesses to pursue opportunities
S-T strategies identify ways that the firm can use its strengths to
reduce its vulnerability to external threats
W-T strategies establish a defensive plan to prevent the firm’s
weaknesses from making it highly susceptible to external threats

12. SWOT/TOWS Matrix
Strengths Weaknesses
Opportunities
Threats
Maxi-Maxi (S-O)
strategies
Mini-Maxi (W-O)
strategies
Maxi-Mini (S-T)
strategies
Mini-Mini (W-T)
strategies

13. When do you use SWOT?
 Explore the problems & solution of
problems
 Make the decisions
 Determine where change is
possible
 Adjust and refine plans mid-course

14. What is production and
production management
Production
Production is a process or method by which tangible and
intangible inputs/resources are transformed into goods and
services.
According to Economics resources are used to create the output
that must has to value and utility
The relationship between the input and output is called the
production function

15. Production management is the process, which combines and transforms
various resources used in the production subsystem of the organization into
value added product/services through the proper planning, actuating,
organizing and controlling as per the policies of the organization.
Therefore, it is that part of an organization, which is concerned with the
transformation of a range of inputs into the required (products/services)
having the requisite quality level.
The set of interrelated management activities, which are involved in
manufacturing certain products, is called as production management.
If the same concept is extended to services management, then the
corresponding set of management activities is called as operations
management.

16. Lean Production
Management
A systematic approach to identifying and eliminating
waste through continuous improvement in pursuit of
perfection
What is Lean ?
Wilson (2009) defined the Lean as a
comprehensive set of techniques which in
combined allows to reduce and eliminate
the wastes that makes the company leaner,
more flexible and more responsive to
customers.

17. Nash, et al. (2006) defined the Lean as the systematic
approach to identifying and eliminating waste through
continuous improvement of the product or service at the
pull of your customer in pursuit of perfection.
EPA (2009) defined the Lean as an approach that is used
in order to develop the highest quality of products, at the
lowest cost, with the shortest lead time by systematically
and continuously eliminating waste, while respecting
people and the environment.

18. Lean Principles
Improving quality
Eliminating waste
Reducing lead time and
Reducing total cost of a
process

19. Lean TOOLS
 Value Stream Mapping
 Process Cycle Efficiency
 Pareto Analysis
 Pareto Chart
 SIPOC analysis (Suppliers, Inputs, Process,
Outputs, Customers)
 Failure Mode and Effect Analysis (FMEA)
 Cause & Effects Analysis
 CTQ tree (critical-to-quality tree)
 Business Process Mapping
 Cost-benefit analysis

20. Value Stream Mapping

21. Manufacturing
Waste/NVD Activities
 Waste or muda is anything that does not have
value or does not add value
 Waste is something the customer will not pay for
 Manufacturing waste is the any activities that
does not add any value to the product or service

22. Thank You