Business presentations are an important aspect and significant communication mode in today’s corporate world. Organization’s decisive elements are finalized mostly based on a business presentation. Today this has become one of the unique skills demanded in the business world. A good convincing power in your presentation can bring you lots of fortune and a bad one can incur great loss.

1. CORPORATE PRESENTATION SKILLS
FOR SALES PERSONALITY
By; Mahesh Weeratunge

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3. Coverage
1. Business Presentation
2. Objective Diamond
3. Types of Corporate Presentations
4. Principles of Making Effective Presentation
5. Managing Slide Colors
6. Managing Sounds and Videos
7. Time Management
8. Body Language to Keep the Audience Alive
9. Small Device Big Impact
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4. Business Presentations
Business presentations are an important aspect in today’s corporate world. Most of
the organization’s decisive elements are finalized based on a business presentation. A
good presentation can bring you lots of fortune and a bad one will bring great loss.
Be mindful on the purpose or the objective while preparing your presentation. This
can be a business proposal, or a project review or even a simple informative
slideshow. Knowing the purpose definitely serves for the effectiveness of the
presentation.
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5. Objective Diamond
Informative
Persuasive
Reminding
Reinforcement
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6. Types of Corporate Presentations
1. Providing Information
2. Training for Skills
3. Reporting Progress
4. Selling a Product or Service
5. Making a Decision
6. Solving a Problem
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7. Principles For Making PowerPoint Slides
With Impact
1. It’s About You, and Only You, Not the Slides
2. 80% of your timing must be for preparation. Remember, only 20% is the real delivery
3. Win hearts and minds of the audience with your first impression and greeting
4. Let Your PowerPoint Slides Support Your Point, Not Make It
5. The Presenters job is to get them to Want More of What You've Got
6. Make your slides more persuasive to the audience
7. You be with the Audience and Not with Slides
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8. Principles For Making PowerPoint Slides
With Impact
8. Grab the attention of the audience with your tonality, voice balancing
9. Incorporate Graphics and Videos Into Your PowerPoint Presentation to Evoke Emotion
10. When you're Making a Presentation You're in Charge of the audience
11. Keep Your PowerPoint Slides Simple
12. Be mindful. Your Repetition is a Killer
13. Tell a Story with Your Presentation
14. Your Passion is Mandatory throughout the Presentation
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9. Managing Slide Colors
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10. Managing Sounds and Videos
1. Video will provides compelling content
2. It breaks up the monotony of continuous slides
3. It can help the audience relate to your material
Be mindful to keep the video short. Probably for maximum 1 minute for better
output. Use video where the information is particularly dense.
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11. Time Management
Awakening Interest 90 seconds
Introducing All Concepts 3 minutes
Your Presentation Delivery 85% of the Total Timing
Interactivity and View of the Audience 15% of the Total Timing
Questions & Answering 5 minutes
Conclusion 30 Seconds
This time management might vary along with
the response of the audience. However, you
must make sure to allocate minimum 80% of
your timing to cover your content.
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12. Attractive Body Language
1. Open your chest and arms and keep your back
straight – Make you breath and feel better
2. To make your audience comfortable simply SMILE
3. To engage with people, gesture your arms in a natural
way.
4. Look at the audience in the eye and pay attention to
get attention. Nod while listening.
5. To demonstrate authority, keep calm and use small
and stiff gestures.
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13. Attractive Body Language
6. To bring movement for your speech, walk it.
7. Vary your gesture to keep the attention of your
audience
8. POINT and LOOK to draw attention to certain
point in the presentation
9. PAUSE and BREATH SLOWLY to make a tough
question seems easier.
10. Use positive gestures to make your audience
grab your story.
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14. Avoid Negative Body language
1. Hands in the pockets – This gesture shows that the speaker is not
confident of what he is saying & as a result losses audience
concentration
2. Hands behind the back – This gesture shows that speaker is
nervous & finding it difficult to face the audience. Avoid it
3. Scratching head / nose or touching face – Scratching head or
nose is an indication of deception. Keep your hands away from
face while speaking
4. Narrowing the eyes – This gesture creates a communication gap
between the speaker & audience as it looks like speaker is not
liking the idea or query raised at the audience’s end. Don’t do this
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15. Avoid Negative Body language
5. Crossing the arms – a sign of defensive resistance. Some people may
also interpret it as a sign of egotism. Always try to keep your arms
open and at your sides.
6. Tapping the shoes – It shows impatience. Keep the limbs at rest while
speaking.
7. Leaning too much on podium – Do not lean too much, stand straight
while speaking
8. Look at slides - While speaking avoid looking back at the slides
repeatedly. This causes communication gap with the audience. Try to
look at the eyes of the listener
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16. Small Device. Big Impact
Using a wireless presenter will bring glamour in to your
professionalism. However, this will be the killer if you do
not comfortable in handling.
 Be aware on each button of the device
 Make sure device battery power is sufficient to
manage the amount of presentation hours. If you have
a doubt, keep a backup battery pack.
 Practice makes you perfect with the device
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Good Luck