This document provides an overview of pay-per-click (PPC) advertising and outlines the key steps to set up an effective PPC campaign, including getting organized, setting a budget, researching competitors and keywords, developing ad creatives and landing pages, monitoring performance, and analyzing reporting. The goal is to teach the basics of the PPC advertising world.

1. Learning the World of
Pay-Per-Click
Advertising
Mike Duncan
Sage Island CEO
www.slideshare.net/sageisland

3. What is Pay-Per-Click?

12. Get Organized

16. Budget

18. Competitive Research

20. Target Audience

28. Keyword Research & Development

30. Ad Creative Development

33. Determine Landing Pages

38. Monitor & Refine

39. Reporting

43. www.slideshare.net/sageisland
Mike Duncan
Sage Island CEO
www.SageIsland.com