Dunkin Donuts Arie McQuarley CSU Dunkin Donuts Dunkin Donuts is an American multinational donut company, as well as a quick-service restaurant. The company was acquired in 1990 by Baskin-Robbins through Allied Domecq. Baskin earned Mister Donut chain, and the conversation to Dunkin Donuts enabled the growth of the Dunkin brand in America. In 2019, the Baskin-Robbins and Dunkin Donuts rebranded to a beverage-led company and are now known as Dunkin (Poole, 2017). Dunkin Donuts has close to 12,000 locations that are operational in36 countries. It offers the most significant baked and coffee products globally — the products of various cold and hot beverages, as well as donuts and other baked products. Dunkin's mission, vision, and organizational culture suggests the company focuses on achieving their goals like becoming the top brand. As such, Dunkin dwells on the marketing segmentation and target approaches in the beverage and foodservice sector. For over 60 years, Dunkin has branded itself among Americans as well as achieving loyal clients globally due to the improved consumer services and irresistible products (Dunkin Donuts Case Study: Refocusing the Quick Serve Model Onto Coffee, 2008). Besides, by looking at the growth and expansion trends, it is evident the mission, vision, and structure are effective. Their vision, mission, and architecture that suggest serving responsibilities and their priorities, provide them with a roadmap as well as sustainability strategies to the future of their company. Besides, Dunkin's mission, vision, and structure have essential elements that reflect their ambitions. The company is based on a supportive and collaborative environment that encourages feedbacks and accessibility to leadership by employees. Also, Dunkin focuses on improving the reach of their brand, but engaging franchisees and the team members effectively, as well as consumers (Poole, 2017). Dunkin's administration believes that with the diverse experiences and backgrounds, they are capable of driving their brand more effectively due to the enormous value of the teams. The mission, vision, and structure support the commitment of Dunkin to enhance the diversity of supplier base, franchisee, and employee by creating an inclusive environment for sustainability. Currently, Dunkin's short term goals are value offers. The company is launching Dunkin Deals, which are set of offers that are availed to its operational restaurants every year. For instance, their deal in one of the years was Medium Iced or Hot Latte for $2 (Dunkin Donuts Case Study: Refocusing the Quick Serve Model Onto Coffee, 2008). The offer was from 2 pm to 6 pm. Such long-term goals by Dunkin offered each year, increases consumer retention. On the other hand, their long-term goal is the introduction of new products. Dunkin Donuts uses innovative efforts to introduce new beverages and baked products. Remaining unique and creative in the market is essential. New brands of coffee, don ...

1. Dunkin Donuts
Arie McQuarley
CSU
Dunkin Donuts
Dunkin Donuts is an American multinational donut company, as
well as a quick-service restaurant. The company was acquired in
1990 by Baskin-Robbins through Allied Domecq. Baskin earned
Mister Donut chain, and the conversation to Dunkin Donuts
enabled the growth of the Dunkin brand in America. In 2019,
the Baskin-Robbins and Dunkin Donuts rebranded to a
beverage-led company and are now known as Dunkin (Poole,
2017). Dunkin Donuts has close to 12,000 locations that are
operational in36 countries. It offers the most significant baked
and coffee products globally — the products of various cold
and hot beverages, as well as donuts and other baked products.
Dunkin's mission, vision, and organizational culture suggests
the company focuses on achieving their goals like becoming the
top brand. As such, Dunkin dwells on the marketing
segmentation and target approaches in the beverage and
foodservice sector. For over 60 years, Dunkin has branded itself
among Americans as well as achieving loyal clients globally
due to the improved consumer services and irresistible products
(Dunkin Donuts Case Study: Refocusing the Quick Serve Model
Onto Coffee, 2008). Besides, by looking at the growth and
expansion trends, it is evident the mission, vision, and structure

2. are effective. Their vision, mission, and architecture that
suggest serving responsibilities and their priorities, provide
them with a roadmap as well as sustainability strategies to the
future of their company.
Besides, Dunkin's mission, vision, and structure have essential
elements that reflect their ambitions. The company is based on a
supportive and collaborative environment that encourages
feedbacks and accessibility to leadership by employees. Also,
Dunkin focuses on improving the reach of their brand, but
engaging franchisees and the team members effectively, as well
as consumers (Poole, 2017). Dunkin's administration believes
that with the diverse experiences and backgrounds, they are
capable of driving their brand more effectively due to the
enormous value of the teams. The mission, vision, and structure
support the commitment of Dunkin to enhance the diversity of
supplier base, franchisee, and employee by creating an inclusive
environment for sustainability.
Currently, Dunkin's short term goals are value offers. The
company is launching Dunkin Deals, which are set of offers that
are availed to its operational restaurants every year. For
instance, their deal in one of the years was Medium Iced or Hot
Latte for $2 (Dunkin Donuts Case Study: Refocusing the Quick
Serve Model Onto Coffee, 2008). The offer was from 2 pm to 6
pm. Such long-term goals by Dunkin offered each year,
increases consumer retention.
On the other hand, their long-term goal is the introduction of
new products. Dunkin Donuts uses innovative efforts to
introduce new beverages and baked products. Remaining unique
and creative in the market is essential. New brands of coffee,
donuts, and sandwiches are added periodically with new tastes
and flavors.
Nonetheless, the primary way to improve the mission, vision,
and Dunkin's structure would be adopting a challenging culture.
It is an environment that requires, encourages, and rewards
participation at the organizational level. For instance, Dunkin
must continue to seek answers towards stiff competition from

3. companies such as Starbucks (Poole, 2017). In this way, the
competitive aspects derived can be applied to modify the
existing mission, vision, and structure. The challenging culture
is based on looking for ways to improve the overall
organizational aspects. Instead of relying on the established and
effective structure, mission, and vision, a challenge culture
ensures the need for constant improvement. With this culture,
employees are encouraged to question the administration on
areas they perceive as failures towards achieving company
goals.
References
Dunkin Donuts Case Study: Refocusing the Quick Serve Model
Onto Coffee. (2008). Place of publication not identified:
MarketLine, a Progressive Digital Media business.
Poole, S. (2017). Recent Acquisition: 1978 Dunkin'Donuts
Certificate. Financial History, (121), 7.
Name: Arie McQuarley
Company Name: Dunkin Donuts
SWOT Analysis
Enablers
Challenges
Internal
STRENGTHS:
The company has an impressive international and local
presence. In 2016, Dunkin Donuts had 317 new units outside the
US. Also, the same year saw the addition of 425 units in the US
by company franchisees (Pratap, 2019).
Also, Dunkin has an innovative menu with a higher profitability

4. margin. The beverages and margin coffee menus are on higher
demand by consumers.
The company also focuses on better consumer experiences.
Dunkin Donuts focuses on consumer services and marketing to
grow its popularity and sales.
Dunkin Donuts focuses on franchisee profitability and helps
them in making better decisions through the provision of
analytical data based on consumer purchase decisions and
pricing (Pratap, 2019).
Dunkin Donuts has a reliable supply chain management. The
company has a centralized production designed for supporting
its growth. Both operated and franchised-owned facilities
provide constant quality products and enhanced operations. The
centralized production ensures the delivery of fresh donuts and
other products.
WEAKENESS:
Dunkin has massive debts. In 2016, Dunkin had a total debt of
close to $2.5 billion under their securitized debt facility. The
value excluded $25.9 million from undrawn letters, as well as
$74.1 million of unexploited commitments (Pratap, 2019).
Dunkin faces a lawsuit from franchisees and poor franchisee
relationships. Even though the franchisee approach is effective,
it has vast downsides. A significant issue is control and
management. Dunkin, hence, has faced several numbers of
lawsuits from franchisees.
The company also faces slow growth in newly developed and
fast-developing economies. The rate at which Dunkin’s faces
international development is slow. In developing economies, it

5. could benefit from expansion at faster rates (Pratap, 2019).
However, emerging economies, the growth rate is slow.
External
OPPORTUNITIES:
The large international market presents expansion opportunities.
The global market is a great revenue source and for growth for
Dunkin Donuts (Pratap, 2019). There are still various global
regions where Dunkin lacks enough presence.
Also, the company can introduce healthy and friendly menu that
can attract the new generation consumers. Health concerns form
a major part of decision making by consumers to visit
restaurants. Taking into consideration, this aspect will assist in
driving sales as well as revenue.
Dunkin Donuts can also use digital technology for improved and
more innovative consumer services (Pratap, 2019). Technology
has been used by various brands to create better marketing and
consumer services. It is a great opportunity that can be utilized
by the company.
Dunkin Donuts could also diversify the menu. Dunkin has
continually enhanced dinner and lunch globally by offering
beverages and baked products. Therefore, it could add other
drinks and other fresh products to meet the growing demand of
consumers.
THREATS:
Dunkin Donuts faces a higher level of competition from other
brands. The major competitors like McDonalds, Starbucks, and
KFC are major threats in the beverage and baked products

6. business (Pratap, 2019). They have equally expanded globally
and had larger market shares, which Dunkin Donuts need to
catch up with immediately.
Also, there are current fluctuations as well as stronger dollar
rates that affect the company’s revenue. The slow economic
growth in various major economies affects Dunkin’s
profitability from consumer spending. The stronger dollar
results in reduced revenue from global sales.
Raw material costs also pose a major threat since fundamental
materials like coffee and other essentials are subjected to
potential shortages and price fluctuations (Pratap, 2019). If the
prices increase, then the franchisees will experience reduced
sales since no consumer will keep up with the higher retail
prices from the restaurants.
How the above information will be used:
Dunkin Donuts can use the strengths, weaknesses, opportunities,
and threats to improving its business operations. Weaknesses
and threats can be used as major improvements for challenges.
For instance, increased lawsuits concern should be used to
increase the relationship between them and franchisees. Also,
the increasing debts should be the pathway to better financial
decision making to avoid running into bankruptcy. Threats like
competitors should be a major incentive towards aggressiveness
in infiltrating the whole international markets, as a way to
increase their market share. Nonetheless, issues such as
fluctuations in the market are beyond their control. However, it
gives them a better chance to make strategic plans towards
achieving profitability. Therefore, the weaknesses are
significant in strategic risk management and planning since they
focus on improving their weak operations. It will enable them to
accomplish their goals and objectives that focus on international

7. expansion and improving consumer experiences to beat their
competitors.
Also, the opportunities and strengths are essential to improving
Dunkin Donuts' international operations. They can be exploited
for rapid expansion in emerging economies. For instance, the
diversification in their menu will add new consumers to the
brand and market. Consumers continuously look for new
products and providing them as they demand essentially for
more growth. Besides, a factor such as the impressive
international presence is a promising aspect that Dunkin Donuts
can utilize to grow and expand into new territories. Strengths
and opportunities are essential for focusing on effective
operations by utilizing existing factors to create new and more
impressive strategies to the market.
References
Pratap, A. (2019). Dunkin Donuts SWOT Analysis. Notesmatic.