Personalisation is dead. Long live personalisation. - Jergan Callebaut, Head of Psychology & Strategy Lead, Datasine & Andrew Howe, Senior Director Digital Marketing Services, Mapp Digital

1. Personalisation is dead.
Long live personalisation.

2. The industry has a problem.
People are tuning out.

3. ● It’s harder to reach audiences
● The cost of marketing is going up
● The number of channels has exponentially proliferated
1% CTR

4. From generic
content...

5. To true personalisation...

9. 62%
73% 75% 83%

16. Allows you to connect with other Sonos speakers to fill your house party
with the best music – enjoy uninterrupted playback, as well as amazing
sound.

18. Spotify grab

24. Pick the right technology partners
Collect the right data
Right time
Right channel
Right message
Key take-aways

25. “Things are really messed up, but there’s
opportunity in this.”
Marc Pritchard, Chief Brand Officer - P&G

26. Come talk to us at stands
ML.10 and ML.16