SlideShare a Scribd company logo
Personalisation is dead.
Long live personalisation.
The industry has a problem.
People are tuning out.
● It’s harder to reach audiences
● The cost of marketing is going up
● The number of channels has exponentially proliferated
1% CTR
From generic
content...
To true personalisation...
62%
73% 75% 83%
Allows you to connect with other Sonos speakers to fill your house party
with the best music – enjoy uninterrupted playback, as well as amazing
sound.
Spotify grab
Pick the right technology partners
Collect the right data
Right time
Right channel
Right message
Key take-aways
“Things are really messed up, but there’s
opportunity in this.”
Marc Pritchard, Chief Brand Officer - P&G
Come talk to us at stands
ML.10 and ML.16

More Related Content

More from MAD//Fest London

How to turn happy customers into a source of customer acquisition
How to turn happy customers into a source of customer acquisitionHow to turn happy customers into a source of customer acquisition
How to turn happy customers into a source of customer acquisition
MAD//Fest London
 
Attention Mobile! How attention technology can boost your mobile advertising
Attention Mobile! How attention technology can boost your mobile advertising Attention Mobile! How attention technology can boost your mobile advertising
Attention Mobile! How attention technology can boost your mobile advertising
MAD//Fest London
 
Amplify: Boost Attention, Not Spend
Amplify: Boost Attention, Not SpendAmplify: Boost Attention, Not Spend
Amplify: Boost Attention, Not Spend
MAD//Fest London
 
Why weird wins in social media
Why weird wins in social mediaWhy weird wins in social media
Why weird wins in social media
MAD//Fest London
 
Inside Beauty Tech Labs: L’Oréal and Essence's media model for the future
Inside Beauty Tech Labs: L’Oréal and Essence's media model for the futureInside Beauty Tech Labs: L’Oréal and Essence's media model for the future
Inside Beauty Tech Labs: L’Oréal and Essence's media model for the future
MAD//Fest London
 
Are you due for disruption?
Are you due for disruption?Are you due for disruption?
Are you due for disruption?
MAD//Fest London
 
The Evolving World of Partnerships
The Evolving World of PartnershipsThe Evolving World of Partnerships
The Evolving World of Partnerships
MAD//Fest London
 
Products, positioning + purpose: how to compete with the disruptors
Products, positioning + purpose: how to compete with the disruptorsProducts, positioning + purpose: how to compete with the disruptors
Products, positioning + purpose: how to compete with the disruptors
MAD//Fest London
 
Launching Planet Zoo: Using an audience-first approach to boost media efficie...
Launching Planet Zoo: Using an audience-first approach to boost media efficie...Launching Planet Zoo: Using an audience-first approach to boost media efficie...
Launching Planet Zoo: Using an audience-first approach to boost media efficie...
MAD//Fest London
 
Experiments in effectiveness: are you really getting ROI on your digital medi...
Experiments in effectiveness: are you really getting ROI on your digital medi...Experiments in effectiveness: are you really getting ROI on your digital medi...
Experiments in effectiveness: are you really getting ROI on your digital medi...
MAD//Fest London
 
Video in the Moment of Next
Video in the Moment of NextVideo in the Moment of Next
Video in the Moment of Next
MAD//Fest London
 
The age of the Film Makers, Content Creators & Storytellers - putting the con...
The age of the Film Makers, Content Creators & Storytellers - putting the con...The age of the Film Makers, Content Creators & Storytellers - putting the con...
The age of the Film Makers, Content Creators & Storytellers - putting the con...
MAD//Fest London
 
Making Brexit an immersive experience
Making Brexit an immersive experience Making Brexit an immersive experience
Making Brexit an immersive experience
MAD//Fest London
 
Hacking growth: how innovation + community delivers results
Hacking growth: how innovation + community delivers resultsHacking growth: how innovation + community delivers results
Hacking growth: how innovation + community delivers results
MAD//Fest London
 
How a tiny little Creme Egg tackled the industry’s skip ad problem
How a tiny little Creme Egg tackled the industry’s skip ad problemHow a tiny little Creme Egg tackled the industry’s skip ad problem
How a tiny little Creme Egg tackled the industry’s skip ad problem
MAD//Fest London
 
Programmatic Native: Friend or Foe?
Programmatic Native: Friend or Foe?Programmatic Native: Friend or Foe?
Programmatic Native: Friend or Foe?
MAD//Fest London
 
Brand Building Through Advocacy
Brand Building Through AdvocacyBrand Building Through Advocacy
Brand Building Through Advocacy
MAD//Fest London
 
When Insights Aren't Enough: Transforming data into action for real-time pers...
When Insights Aren't Enough: Transforming data into action for real-time pers...When Insights Aren't Enough: Transforming data into action for real-time pers...
When Insights Aren't Enough: Transforming data into action for real-time pers...
MAD//Fest London
 
easyJet's Look&Book: using image recognition technology to enhance customer e...
easyJet's Look&Book: using image recognition technology to enhance customer e...easyJet's Look&Book: using image recognition technology to enhance customer e...
easyJet's Look&Book: using image recognition technology to enhance customer e...
MAD//Fest London
 
Adland, wake up to your responsibilities
Adland, wake up to your responsibilitiesAdland, wake up to your responsibilities
Adland, wake up to your responsibilities
MAD//Fest London
 

More from MAD//Fest London (20)

How to turn happy customers into a source of customer acquisition
How to turn happy customers into a source of customer acquisitionHow to turn happy customers into a source of customer acquisition
How to turn happy customers into a source of customer acquisition
 
Attention Mobile! How attention technology can boost your mobile advertising
Attention Mobile! How attention technology can boost your mobile advertising Attention Mobile! How attention technology can boost your mobile advertising
Attention Mobile! How attention technology can boost your mobile advertising
 
Amplify: Boost Attention, Not Spend
Amplify: Boost Attention, Not SpendAmplify: Boost Attention, Not Spend
Amplify: Boost Attention, Not Spend
 
Why weird wins in social media
Why weird wins in social mediaWhy weird wins in social media
Why weird wins in social media
 
Inside Beauty Tech Labs: L’Oréal and Essence's media model for the future
Inside Beauty Tech Labs: L’Oréal and Essence's media model for the futureInside Beauty Tech Labs: L’Oréal and Essence's media model for the future
Inside Beauty Tech Labs: L’Oréal and Essence's media model for the future
 
Are you due for disruption?
Are you due for disruption?Are you due for disruption?
Are you due for disruption?
 
The Evolving World of Partnerships
The Evolving World of PartnershipsThe Evolving World of Partnerships
The Evolving World of Partnerships
 
Products, positioning + purpose: how to compete with the disruptors
Products, positioning + purpose: how to compete with the disruptorsProducts, positioning + purpose: how to compete with the disruptors
Products, positioning + purpose: how to compete with the disruptors
 
Launching Planet Zoo: Using an audience-first approach to boost media efficie...
Launching Planet Zoo: Using an audience-first approach to boost media efficie...Launching Planet Zoo: Using an audience-first approach to boost media efficie...
Launching Planet Zoo: Using an audience-first approach to boost media efficie...
 
Experiments in effectiveness: are you really getting ROI on your digital medi...
Experiments in effectiveness: are you really getting ROI on your digital medi...Experiments in effectiveness: are you really getting ROI on your digital medi...
Experiments in effectiveness: are you really getting ROI on your digital medi...
 
Video in the Moment of Next
Video in the Moment of NextVideo in the Moment of Next
Video in the Moment of Next
 
The age of the Film Makers, Content Creators & Storytellers - putting the con...
The age of the Film Makers, Content Creators & Storytellers - putting the con...The age of the Film Makers, Content Creators & Storytellers - putting the con...
The age of the Film Makers, Content Creators & Storytellers - putting the con...
 
Making Brexit an immersive experience
Making Brexit an immersive experience Making Brexit an immersive experience
Making Brexit an immersive experience
 
Hacking growth: how innovation + community delivers results
Hacking growth: how innovation + community delivers resultsHacking growth: how innovation + community delivers results
Hacking growth: how innovation + community delivers results
 
How a tiny little Creme Egg tackled the industry’s skip ad problem
How a tiny little Creme Egg tackled the industry’s skip ad problemHow a tiny little Creme Egg tackled the industry’s skip ad problem
How a tiny little Creme Egg tackled the industry’s skip ad problem
 
Programmatic Native: Friend or Foe?
Programmatic Native: Friend or Foe?Programmatic Native: Friend or Foe?
Programmatic Native: Friend or Foe?
 
Brand Building Through Advocacy
Brand Building Through AdvocacyBrand Building Through Advocacy
Brand Building Through Advocacy
 
When Insights Aren't Enough: Transforming data into action for real-time pers...
When Insights Aren't Enough: Transforming data into action for real-time pers...When Insights Aren't Enough: Transforming data into action for real-time pers...
When Insights Aren't Enough: Transforming data into action for real-time pers...
 
easyJet's Look&Book: using image recognition technology to enhance customer e...
easyJet's Look&Book: using image recognition technology to enhance customer e...easyJet's Look&Book: using image recognition technology to enhance customer e...
easyJet's Look&Book: using image recognition technology to enhance customer e...
 
Adland, wake up to your responsibilities
Adland, wake up to your responsibilitiesAdland, wake up to your responsibilities
Adland, wake up to your responsibilities
 

Recently uploaded

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Peter Mead
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Maswer Ali
 

Recently uploaded (20)

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene CaponMetaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 

Personalisation is dead. Long live personalisation.