A framework to scale your design organization around VALUE, RESOURCES, & TIME

1. CQeCreativityishardtomeasure&value.
Repeatableresultsareinvaluable
Aframework
toscaleyourdesign
organizationaround
VALUE,RESOURCES,&TIME

2. CBuildinguniquedesignelementsfor
screenscanbeverycostly. Some
organizationsreport
ofeffortisbudgetedonfrontend
development.
Rewardingstaffforreusingstandard
elements&patterns, willleadto
quicklerreleasecyclesandless
expense.
onsistent
60% 70%50%

3. Quality
Beautyisqualitativeandhardto
measure.Googlebeatyahoonot
becauseofasuperiordesignbutrather
itdeliveredanexperiencewhichthey
couldquantify.
Therearemanymeasurementsfor
designquality,butIbelivebehavioral
measuresarebest.MyfavoriteisCLTV
(CustomerLifetimeValue)
Translatedintotheenterprise:how
muchadditionalvaluedoesthe
comapnyderivefromeachenduser?

4. experience
Findingtherightcustomerexperinece
metriccanbetricky.NPScanbe
subjectiveinenterprisesettings,as
motivationsandgoalsvary.
FirstContactResolutionmeasures
thenumberofcustomerswhose
questionorrequestareresolvedonthe
firstattempt.Itworksbecausenoone
likesanexperiencewhichcan’tmeet
theirneedsonthefirsttry.

5. applied
goal
writing
We reduced delivery time by
_____% ,
and reduced time spent to on task
by _____% ,
while increasing users lifetime
value by __________________
The project was a success becuase,

6. “For members of your
team, you determine
what their inner voice
says. The leader, at least
a good one, teaches the
team how to talk to
themselves. An effective
leader has a profound
influence on what that
inner voice will say.”
-Bill Walsh