As a practice, Design has received a seat at the table. It's important that our teams understand how to speak about the value they add. The 3 dones frames every goal-setting conversation in the context of our business stakeholders.

1. 3DONES
A METHOD
FOR DESIGNERS
TO EVANGELIZE
THE VALUE
OF THEIR WORK

2. 1 What
DID YOU
DELIVER
The actual artifacts you are
responsible to produce as a
part of your job.
For designers these can be
comps, journey maps, specs

3. 2WHO
KNOWs
Plan how to tell the story of
the project before you start.
Who needs to know about
the project and whats
important to them.
Ensure your progress
aligns to the audience
priorities

4. 3 SO
WHAT
Think like a business
owner, & someone is asking
you for more money. How
would you decide?
What measurable impact
would the PROJECT need to
have in order for you to
consider this a good return
on investment.

5. applied
goal
writing
As seen in
___________________,
I/we delivered
__________________
to ________________,
which resulted in
__________________.