1. • Help
|
• Contact
|
• Log Out
Assessment Home: Lyn Bowker
Session: 17006816234936237
Job ID: 592166 Job Title: Marketing Strategy
Library Name: Job 592166 Sitting 438063
Started: 8/23/16 2:34 AM Completed: 8/23/16 3:12 AM
Candidate: Lyn Bowker Candidate Reference:
Email: lynbowker@live.com Phone: 0414913999
City: Sydney State/Province: NSW
Test: Marketing Strategy
This report is confidential and its contents are intended to assist in the prediction of an applicant's work behaviour.

2. If you would like more information about this interpretive report or other products that SHL offers, please contact your account
representative.
Score: 3.62
Proficiency Level: Advanced (3.51 - 4.50)
The candidate has mastered the basic concepts of
• Marketing Strategy (Importance, Integration)
• intermediate Marketing Strategy concepts (Planning, Satisfying Customers, Segmentation, Market-Led Characteristics).
The candidate is likely proficient with more advanced Marketing Strategy concepts such as:
· Assessing Opportunities
· Entry Cost
At the Advanced level
The candidate will be capable of working on projects involving Marketing Strategy
and will be capable of mentoring others on most projects in this area.
Percentile Comparisons
The percentile score indicates how well the candidate scored relative to other candidates in the comparison population indicated by
the score.
Percentile Comparisons
Percentile
Low Medium High

3. 30 70 100
Global Population 83
*Going over the 3 minutes allowed for each
question automatically marks your answer
as incorrect and you cannot go backwards
during the test, you can only move forward.
Detail Item Results
Order Question Topic Description Time Taken (Seconds) Is Correct
1 MRKT_STRTGY_BB_0001 Assessing Opportunities Competition 32.2 Yes
2 MRKT_STRTGY_BB_0049 Assessing Opportunities Market Growth 42.3 Yes
3 MRKT_STRTGY_BB_0027 Planning Interactive Feedback System 180.0 No
4 MRKT_STRTGY_BB_0132 Satisfying Customers Buying Decisions 105.0 Yes
5 MRKT_STRTGY_BB_0133 Satisfying Customers Buying Decisions 27.0 Yes
6 MRKT_STRTGY_BB_0145 Segmentation Niching 40.1 Yes
7 MRKT_STRTGY_BB_0072 Entry Cost Mid-term Financials 55.9 Yes
8 MRKT_STRTGY_BB_0046 Assessing Opportunities Market Growth 110.0 No
9 MRKT_STRTGY_BB_0059 Assessing Opportunities Market Size 104.9 Yes
10 MRKT_STRTGY_BB_0006 Entry Cost Accessibility 37.2 Yes
11 MRKT_STRTGY_BB_0028 Planning Management Structure 54.7 Yes
12 MRKT_STRTGY_BB_0010 Assessing Opportunities Market Size 80.0 Yes
13 MRKT_STRTGY_BB_0087 Integration Market Understanding 52.9 No
14 MRKT_STRTGY_BB_0015 Importance Changing Markets 138.0 No
15 MRKT_STRTGY_BB_0095 Integration Strategic Response 30.7 Yes
16 MRKT_STRTGY_BB_0229 Planning Interactive Feedback System 88.2 No

4. 17 MRKT_STRTGY_BB_0075 Entry Cost Promotion 113.9 No
18 MRKT_STRTGY_BB_0111 Market-Led Characteristics Identify Market Drivers 71.4 Yes
19 MRKT_STRTGY_BB_0003 Entry Cost Learning Curve 47.7 Yes
20 MRKT_STRTGY_BB_0124 Satisfying Customers Buyers 8.1 Yes
21 MRKT_STRTGY_BB_0007 Entry Cost Accessibility 50.2 Yes
22 MRKT_STRTGY_BB_0125 Satisfying Customers Buyers 20.5 Yes
23 MRKT_STRTGY_BB_0115 Market-Led Characteristics S.T.E.P. Analysis 81.5 No
24 MRKT_STRTGY_BB_0051 Assessing Opportunities Market Growth 145.2 No
25 MRKT_STRTGY_BB_0130 Satisfying Customers Buyers 101.4 Yes
26 MRKT_STRTGY_BB_0030 Integration Market Understanding 62.6 Yes
27 MRKT_STRTGY_BB_0101 Integration Strategic Response 38.7 Yes
28 MRKT_STRTGY_BB_0013 Importance Changing Markets 17.9 Yes
29 MRKT_STRTGY_BB_0081 Entry Cost Short-term Financials 84.8 No
30 MRKT_STRTGY_BB_0079 Entry Cost Short-term Financials 67.6 Yes
Time Summary:
Time Taken: 34minutes 50seconds (of 90minutes allowed)
Started on:
8/23/16 2:36 AM
Completed on:
8/23/16 3:12 AM
Back to Top
© 2001-2016 SHL, a part of CEB. All rights reserved - Data Protection Notice