1. Aditya agrawal: 02
Pooja sawant: 04
Marcian samuel: 10
Rowan FernandesS : 18
Ansab wastewala: 31
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Research Methods In Business
Research
instruments
1

2. Research Methods In Business
• Observation
• Interview
• Telephone survey
• Mail survey
• Interview schedule
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Research Instruments
2

3. Research Methods In Business
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Observation….
3

4. Research Methods In Business
• Accuracy.
• Factual information available.
• Records events as they occur.
• Economical.
• Accuracy in mechanical devices.
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Advantages….
4

5. Research Methods In Business
• Certain elements are missed.
• Human errors possible.
• Purposes is defeated, if secrecy is not
maintained.
• Observers bias.
• Limited application.
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Limitations….
5

6. Research Methods In Business
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Interview….
6

7. Research Methods In Business
• Flexibility.
• Better co-operation from
respondents.
• Benefits of longer duration interview.
• Availability of reliable & detailed
information.
• Better quality response.
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Advantages….
7

8. Research Methods In Business
• Costly.
• Time consuming.
• Information supplied may not be
accurate.
• Long term planning required.
• Effective supervision on interviewers
required.
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Limitations….
8

9. Research Methods In Business
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Telephone Survey….
9

10. Research Methods In Business
• Economical.
• High Speed.
• Quick Response.
• Information Is Available From VIPs.
• Simplicity.
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Advantages….
10

11. Research Methods In Business
• Brief questionnaire required.
• Limited information available.
• Difficult to contact large number of
respondents.
• Non-availability of samples.
• Limited coverage of samples.
• Non-verbal responses are not
available.
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Limitations….
11

12. 12
Research Methods In Business
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13. Research Methods In Business
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Mail Survey….
13

14. Research Methods In Business
• Economical.
• Wide coverage.
• Speed in data collection.
• Avoids interviewer’s bias.
• Convenience to respondents.
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Advantages….
14

15. Research Methods In Business
• Problem of “no replies”.
• Updated mailing list required.
• Poor response, if questionnaire is
defective.
• Lacks accuracy of information.
• Limited use.
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Limitations….
15

16. Research Methods In Business
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Interview Schedule….
16

17. Research Methods In Business
• Honest & objective study of subject.
• Valid and reliable co-ordination of
data.
• Response rate is high.
• Information collected is
better, complete & correct.
• Data is uniform.
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Advantages….
17

18. Research Methods In Business
• Expensive and time consuming
method.
• Wide geographical area cannot be
covered.
• Dependence on sincere and honest
researchers.
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Limitations….
18

19. 19
Research Methods In Business
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