WASBO 2008

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It’s a Flat, Fast, Creative World: Change or Die. Links (including presentation recording) can be found at http://del.icio.us/derrylyons/wasbo2008/

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  • Licensing – creative commons?
  • WASBO 2008

    1. 1. Welcome It’s a Flat, Fast, Creative World: Change Or Die
    2. 2. Elluminate
    3. 3. Our journey today... <ul><li>Where we've been </li></ul><ul><li>A Whole New Mind </li></ul><ul><li>Seth Godin and New Marketing </li></ul><ul><li>Change or Die </li></ul><ul><li>Break / Video </li></ul><ul><li>Change Strategies </li></ul><ul><li>Kids! </li></ul><ul><li>Wrap Up </li></ul>
    4. 4. 2006
    5. 5. The Offshoring Yo-Yo <ul><li>Manufacturing </li></ul><ul><li>Technical Support </li></ul>
    6. 7. 2007
    7. 9. Case Study - KCDA
    8. 10. 2008 Alan Deutschman
    9. 11. Revenge of the Right Brain <ul><li>Overseas Cheaper? </li></ul><ul><li>Computer Do It Faster? </li></ul><ul><li>In Demand? </li></ul>
    10. 12. Who’s An Artist
    11. 13. The Power Of Stories <ul><li>Fact: The queen died and the king died </li></ul><ul><li>Story: The queen died and the king died of a broken heart </li></ul>
    12. 15. Seth Godin Salespeople and marketers used to yell at strangers. Now it’s about permission. Right Brain
    13. 16. Marketing
    14. 17. Permission
    15. 18. Viral
    16. 19. Every single interaction is an opportunity to do marketing, not a chance to cut costs.
    17. 20. Starfish and Spiders
    18. 22. Change: 9:1
    19. 23. …we resist change because it invalidates years of earlier behavior
    20. 24. …people don’t resist change, they resist being changed
    21. 25. Remember… <ul><li>Only wet babies like change! </li></ul>
    22. 26. <ul><li>Relate </li></ul><ul><li>Repeat </li></ul><ul><li>Reframe </li></ul>
    23. 27. CHANGE OR DIE: 3 Case Studies <ul><li>Heart Patients </li></ul><ul><li>Delancey House </li></ul><ul><li>GM Plant / Nummi </li></ul>
    24. 28. RELATE <ul><li>Permission and trust </li></ul><ul><li>Selling you that you have the ability to change </li></ul>
    25. 29. REPEAT <ul><li>Reinforcing good behavior </li></ul><ul><li>Not as prone to falling off the wagon </li></ul><ul><li>“Diet” vs. “Lifestyle Change” </li></ul>
    26. 30. REFRAME <ul><li>How things change: </li></ul><ul><li>Every single interaction is an opportunity to do marketing, not a chance to cut costs. </li></ul><ul><li>File sharing is not stealing </li></ul>
    27. 31. BREAK … video to start us back…
    28. 32. VIDEO <ul><li>http://www.teacheroz.com/fire.htm </li></ul>
    29. 33. Processing Change http://www.mind-mapping.co.uk
    30. 35. Phones
    31. 36. Lifespan of Information <ul><li>On January 6, 2008, the Parade Magazine insert in the Sunday paper had a very nice article about Benazir Bhutto and how she might be America's best hope in Pakistan </li></ul><ul><li> 10 days after she was assassinated. </li></ul><ul><li>Nod to Karl Fisch </li></ul>
    32. 37. About Kids <ul><li>Digital Natives </li></ul><ul><li>China/India – 2 Million Minutes </li></ul><ul><li>HOPE for our kids with right-brain </li></ul>
    33. 38. Digital Native Media <ul><li>Youtube – average length is 5 minutes, average view time is 10 seconds or less. </li></ul><ul><li>Kids don’t e-mail, they text. Why? </li></ul><ul><li>BFF </li></ul>
    34. 39. Gaming <ul><li>Chandler’s story Runescape </li></ul><ul><li>Whole New Mind ~ improved skills through simulation (right brain) </li></ul>
    35. 40. When Alternative Ed Goes Mainstream <ul><li>80 FTE in SK Virtual Academy </li></ul>
    36. 42. Rethinking School Tech <ul><li>Cell Phones </li></ul><ul><li>EEEpc </li></ul><ul><li>Google Apps </li></ul><ul><li>Elluminate </li></ul>
    37. 43. Telework
    38. 44. …tying it together <ul><li>Change is inevitable, …and can be a good thing </li></ul><ul><li>Change is accelerating and becoming more subtle </li></ul><ul><li>Relating is SO important </li></ul><ul><li>Repeat </li></ul><ul><li>Reframe </li></ul>
    39. 45. <ul><li>thank you </li></ul>

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