WASBO 2008

Welcome It’s a Flat, Fast, Creative World: Change Or Die

Our journey today... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Offshoring Yo-Yo ,[object Object],[object Object]

Revenge of the Right Brain ,[object Object],[object Object],[object Object]

The Power Of Stories ,[object Object],[object Object]

Seth Godin Salespeople and marketers used to yell at strangers. Now it’s about permission. Right Brain

Every single interaction is an opportunity to do marketing, not a chance to cut costs.

…we resist change because it invalidates years of earlier behavior

…people don’t resist change, they resist being changed

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CHANGE OR DIE: 3 Case Studies ,[object Object],[object Object],[object Object]

RELATE ,[object Object],[object Object]

REPEAT ,[object Object],[object Object],[object Object]

REFRAME ,[object Object],[object Object],[object Object]

BREAK … video to start us back…

Processing Change http://www.mind-mapping.co.uk

Lifespan of Information ,[object Object],[object Object],[object Object]

About Kids ,[object Object],[object Object],[object Object]

Digital Native Media ,[object Object],[object Object],[object Object]

Gaming ,[object Object],[object Object]

When Alternative Ed Goes Mainstream ,[object Object]

Rethinking School Tech ,[object Object],[object Object],[object Object],[object Object]

…tying it together ,[object Object],[object Object],[object Object],[object Object],[object Object]

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