The document discusses why organizations pretend to leverage APIs successfully but ultimately fail. It notes that living systems aim to reproduce themselves to avoid change, but this is not enough. It also discusses common "skills" learned in school like sitting, conforming, and not standing out, which do not lead to great products. True digital transformation requires personal development to overcome this DNA, including choosing transformational teams, being radically customer-oriented, changing mindsets and culture before technology, and gaining start-up speed and momentum through sharing experiences outside the office.