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Sri Lanka
GOOD MORNING
WELCOME
Colombo
Birthday
Happy
API Asia
I’M A CATALYST
Kay Lummitsch
Kay Lummitsch |
The Digital Journeyman |

Trusted Advisor To High-Profile Digital Programs |
API-Program Expert |
Rainmaker |

Proud Member Of the Global Catalyst Team @
P
L
B MO E
R
T
H
E
You can’t kiss
an API!
Concept
Attitude
Life Style
Mindset
A way to
look at the world
APIs are #key to

Digital Transformation!
No APIs -

No Digital!
APIs
are
EVERYWHERE
APIs are bridges

between the #OLD
and the #NEW

24
APIs build the
#Future by
embracing the
#Past
APIs are saving our

Businesses!
APIs let us stay

Relevant!
B
U
T
THE #OLD WILL
NEVER GET US
TO THE #NEW
L
E
T’
S
NOT JUST
CREATE
#PAST
A #NEW
The thinking that
created a problem will
never be able to solve it!
˜Albert Einstein
C
N
A EH G
THE FOUR

QUADRANTS
OF CHANGE
….
mindset
behaviour

&
communication
technology

&
structures
culture
mindset
behaviour

&
communication
technology

&
structures
culture
THE STATUS-QUO

- THE MESS WE ARE IN -
“Insanity is doing the
same thing over and
over again and expecting
different results.” 
˜Albert Einstein
mindset
behaviour

&
communication
technology

&
structures
culture
LET’S TALK
APIs
There is SOAP in our

RESTroom!
˜Uli Hitzel
SOAPISM
VS.

RESTISM
A
PARADIGM

SHIFT!
A shift from 

Inside-Out to
Outside-In!
From
Happy Architect
to
Happy Customer!
WHO IS FIRST?
API
FIRST?
API
FIRST?YES!
ANALYTICS
FIRST?
ANALYTICS
FIRST?YES!
DOCUMENTATION
FIRST?
DOCUMENTATION
FIRST?YES!
CUSTOMER
FIRST?
CUSTOMER
FIRST?YES!
ON INTEGRATION…
Leveraging
APIs is about
Integration.

Of course!
AND
Leveraging APIs
is #NOT about
Integration.

Of course not!
ON PROJECTS…
Leveraging APIs
is #NOT 

yet another 

Software Project.
From Project
To Program
To Self-Organized Teams
TO #SUCCESS!
CONSEQUENCE
LOGICAL
THE
API-PRODUCT
MANAGEMENT
API
By Example
Excellence
Do you know
what’s crazy
about cooking?
You receive your
customers
feedback
instantaneously !
“If our guest don’t
come downtown and
wait in line for our
dishes - then it’s not
what we’re after”
If this is a Chef’s Mindset
We should make it our Digital Mindset,
our API Mindset
and of course
our API Product Management Mindset
…and maybe our Mindset in general!
API-Product Managers
are a new breed of crazy
Technology-Business
Cowboys
RADICAL
OWNERSHIP
˜Kay Lummitsch - The Digital Journeyman
“If every business is a digital
business - and - #AdaptOrDie was
never meant to be a joke - every
half-hearted or luke-warm approach
to adopt - will end in dying!”
ON STRATEGY…
Almost no organization
has a real API-Strategy!
Almost no organization
has a real API-Vision!
TAXI
NO VISION
NO STRATEGY
NO NOTHING
WHAT I WISHED WHEN
I LED THE SWISSCOM
API-PROGRAM…
“At various moments on the journey
I was feeling totally distressed! Why
didn’t some kind of superhero come
from Mars to help us, telling us the
brutal truth about what works and
what doesn’t ?”
You need
somebody who
has been there!
We have been
there!
You better meet a
Catalyst!

Let’s talk…
A Hardcore Guide to API-Strategy
Thank you
Kay Lummitsch |
The Digital Journeyman |

Trusted Advisor To High-Profile Digital Programs |
API-Program Expert |
Rainmaker |

Proud Member Of the Global Catalyst Team @
Change is the new normal
/

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Keynote API Asia Colombo - Oct. 2nd 2019