1. By Luke du Preez
Unit 21
Audio advertising media
What is audioadvertising? - That is,buyingcommercials,frequentlycalledspotsinthe radio
industry,topromote theirproductsorservices.Advertiserspaycommercial radiostationsfor
airtime and,inexchange,the radiostationbroadcaststhe advertiser'scommercial toitslistening
audience.
Where mightwe hear it? - We wouldhearit onthe radioanywhere we wantto hear itlike yourcar
or home.
How effective isit? – It can be seenasineffectiveasitcan be annoyingandrepetitive asnotvery
longand can air manytimesinthe day on the radio. Annoyingadvertscanhoweverbe effective as
people canrememberthemlikeannoyingsongsetc.
What is the difference betweencommercial andnon-commercial adverts? - Commercial
advertisementsare generallydirectedtowardsincreasingthe sale of aproduct or servicesorto
increase the usage.Howeverif we talkaboutthe non-commercial advertisementtheseare generally
for a social cause and are a part of a campaign.Writingasa creative,there'slessdifference than
you'dthink.
