NAVTEQ Direct AccessTM Put your location in front of your customer. Guide them to your door. With NAVTEQ Direct Access.

1. About Us
NAVTEQ Media Solutions
The NAVTEQ Media Solutions Story
As part of NAVTEQ, creators of the world’s most widely used navigable-
quality digital maps, we understand location. NAVTEQ maps are everywhere:
phones, cars, personal navigation devices, the Web, you name it. Our maps have
driven 60 million navigation devices in the last decade alone. Fact is, NAVTEQ
maps are used more than 100 million times every day.
Since 2006, armed with unmatched understanding of location, NAVTEQ
Media Solutions has led the formation of a new era in mobile advertising.
Our proprietary LocationPoint™ advertising service is unique
in its ability to know where consumers are and inspire
them to seek out nearby products and services.
NAVTEQ Media Solutions delivers a smart, location-aware advertising platform that stands alone
in the field – but we offer much more. Premium mobile display advertising. Relevant broadcast.
Breadth of reach. Metrics. Depth of understanding of the individual consumer on the street.
...location changes everything. This one input
– our coordinates – has the potential to
change all the outputs. Where we shop, who
we talk to, what we read, what we search
for, where we go – they all change once we
merge location and the Web.
— Mathew Honan,
WIRED magazine, 1/19/09
Good advertising moves people.
Great advertising moves with them.
Media Solutions
© 2010 NAVTEQ. All Rights Reserved. www.navteqmedia.com

2. About Us
NAVTEQ Media Solutions
NAVTEQ LocationPoint Advertising
TM
NAVTEQ LocationPoint Advertising is a powerful and unique mobile advertising
service opportunity which – for the first time ever – combines GPS-based
proximity, contextual and demographic targeting, integrated location-based
advertising engagement, and the delivery of mobile coupons.
NAVTEQ LocationPoint Advertising marries NAVTEQ’S street-level map content
with location-specific advertising across wireless and navigation devices.
The result is the chance to point consumers in your direction, numerous times
per day, as they navigate their busy lives. When they’re in your neighborhood.
When they’re potentially ready to buy.
NAVTEQ Direct Access
TM
Put your location in front of your customer.
Guide them to your door.
With NAVTEQ Direct Access.
NAVTEQ Direct Access is a service dedicated to ensuring
accurate and comprehensive inclusion of POI (Point of Interest) locations in the NAVTEQ Map.
Direct Access provides the opportunity to distribute high-quality data to our customers that is
then included in over 60 million devices in North America.
This is a powerful program for marketing your business in today’s navigation-aware world.
It does so through the map that is guiding that world, the NAVTEQ® map. On average, there
are 100 million uses of NAVTEQ data every day.
Good advertising moves people.
Great advertising moves with them.
Media Solutions
© 2010 NAVTEQ. All Rights Reserved. www.navteqmedia.com