A simple presentation talking about advertising future and consumers power

1. By Watheq Saffarini
@saffariniw

2. Advertising (noun)
the act or practice of
calling public attention to
one's
product, service, need, et
c., especially by paid
announcements in
newspapers and
magazines, over radio or
television, on billboards.

3. The Horrible truth
that we already
Know is

4. Most of the time!

5. The Pleasant truth
that we might
Not Know is

6. It CAN’T lie
anymore 

7. WHY?

9. Research
Passive
Agency Supplier
Brand Media PR Radio Outdoor TV
Print

10. Research
?
Agency Supplier

11. Print
TV
D I G I TA L
Radio
WEB
Outdoor
MOBILE
Indoor/Ambient

12. The
Advertising
scene has
Changed

13. Consumer
is in control

14. How should
advertising be
designed now?

16. It is a
Transformational
period where
Continuous
Optimization
is required

17. Pace

18. Flexibility
“It is not the strongest of the species that
survives, nor the most intelligent that survives. It is
the one that is the most adaptable to change.”
Charles Darwin

19. “Take risks: if you win, you will be
happy; if you lose, you will be wise.”
Anonymous
Risk

20. Respect
& No More
Lies

21. Dove Campaign for Real Beauty