2. AGENDA
• quick self-introduction
• create groups and collect expectations
• jobs to be done
• presentation
• questions & answers
• Harvesting - What was your favourite method
• Checkout - one word takeaway
3. BASICS
Talk about the product
Vision
Common goal for the whole team
Don’t forget to celebrate
10. PERSONADEFINITION
1. Full name
2. Age
3. Gender
4. Occupation
5. Key elements relevant to your product/service
1. Device
2. OS
3. Country
4. City
5. Etc.
Persona definition
19. A/B testing
• don’t do it with small visitor number
• don’t test too many things in parallel
• don’t test functions which affect
each other
• test new features with control group