How to level up your company’s ux maturity and make sure it stays high. Lessons learned by assessing your teams ux skills, integrating ux in agile, recruiting and collaboration.

1. Building up an agile
UX Team
Lessons learned

2. Our Mission

3. Solve User Problems

4. How many users do we
have to care about?

6. Who am I and
why do I like to talk
about this topic
today?

7. Hi!
I’m Gijora!
aka
UX Einhorn

10. What makes up
great UX Team?

11. Diversity

12. Mindsets

13. Levels

14. Lessons learned

15. Assess Your Team’s UX Skills
Keep working with the results continuously!

18. Identifying skills and
capabilities

19. Review what is missing

20. Rate it

21. Continue working with the result!

22. Key Learnings
• Shared understanding about UX Design
• Shared language
• Identify topics for Community of Practice
• Identify areas for personal development of your
Team members
• Identify required skills for hiring process

23. Collaborate, Collaborate,
Collaborate!
Create UX artifacts together

24. Research together

25. Map together

26. Design together

27. Key Learnings
• Get better results by capitalizing on your teams
diversity
• Develop and maintain a shared understanding
• Increase team ownership
• Fascilation and conversations
• Avoid hand-offs, think hand shakes instead

28. Agile is not going away
Make it work together

29. UX Designer
Source: https://upload.wikimedia.org/wikipedia/commons/0/0b/Scrum_ASM_Clermont-Saracens.jpg

30. Here is how UX integrates
with agile and scrum
Source: https://medium.com/swlh/here-is-how-ux-design-integrates-with-agile-and-scrum-4f3cf8c10e24

32. Big Design Up Front vs.
Continues Discovery

33. Manage UP!

35. Key Learnings
• Designer as a full-time member of the scrum team
• No Big Design Up Front > Continuously Discovery
• Have patience
• Use the evidence to do up management

36. Recruiting
Easy to hire, hard to fire

37. Bad is Stronger Than Good
Roy Baumeister

38. Design your job ads

39. –Jared Spool
„Here’s a favorite: “Excellent verbal and
interpersonal communication skills.” Are there
jobs for user experience designers that don’t
need excellent verbal and interpersonal
communication skills?“

40. Know your candidates needs!
1. How interesting and challenging will the projects be?
2. Who will my manager be and what will I learn
from them?
3. How is design valued in the organization?
4. How much do my future co-workers enjoy working at
the company?
5. Will I get a decent compensation and benefit package?
6. Is the work conveniently easy to get to?

41. A job ad is a call for help

42. Key Learnings
• Eliminate the bad
• Design your job ads

43. Q&A
Rate this talkLet’s stay in touch
bit.ly/2BYFgShWeb: gijora.de
Twitter: @uxeinhorn
Instagram: uxeinhorn

44. Sources
• https://articles.uie.com/assessing_ux_teams/
• https://emilywebber.co.uk/mapping-skills-and-capabilities-with-communities-of-practice/
• https://www.researchgate.net/publication/46608952_Bad_Is_Stronger_than_Good
• https://articles.uie.com/job_ad/
Images
• https://upload.wikimedia.org/wikipedia/commons/0/0b/Scrum_ASM_Clermont-Saracens.jpg
Zegreg63 [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from
Wikimedia Commons
https://medium.com/swlh/here-is-how-ux-design-integrates-with-agile-and-scrum-4f3cf8c10e24
• Zegreg63 [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from
Wikimedia Commons