6. Why?
•Faster time to market
•Broader product offering
•More efficient use of capital
•Unique customer knowledge or expertise
•Access to new markets
7. Types of Partners
Strategic Alliances Apple + Record Labels
Joint Business Development Intel Inside
Coopetition wi-fi 802.11b/g/n
Key Suppliers Outsource suppliers: Apple + Foxconn Direct suppliers: Logoplaste
Virtual Channels (web) Expedia
8. Risks
•Impedance mismatch
•Rely on partner schedule
•No clear ownership of customer
•Product lack vision
•Different underlying objectives
•Churn in partners strategy or personnel
•Intellectual property issues
•Difficult to end
9. Common Errors
•Thinking that a startup needs all future partners in the first year
•Some partners are only important after reaching a certain size and scale
•Not understanding “why” and “when” partners are needed
•Not differentiating partners really needed to scale the business
19. Presentation for Next Week
•Slide 1: Cover slide
•Slide 2: Business Model Canvas (changes marked in red, different colors for multi-sided markets)
•Slide 3: What changed in the right side of the canvas?
•Slide 4: Resources needed: people, financing, hardware, software, prototypes, etc.
•Slide 5: Spreadsheet with all costs from Partners, Resources and Activities per year.
20. Presentation for Next Week
•Slide 7: Draw a financial/operational timeline
•Slide 8: Lessons learned from Resources, Activities and Costs.
21. Before Next Class
•Talk to at least 10 customers, including partners
•Update LPC Narrative and Canvas
•Work on your MVP
•Prepare Class Presentation
•Watch Final Presentations: htttp://www.slideshare.net/sblank
