Results of my questionnaire about a college magazine's target audience.

1. Target Audience Gender
Male Female
The gender of the target audience is
mostly male, but in an almost two
third split meaning that there would
have to be equal content for both
genders throughout the magazine.

2. Target Audience Age
16 17 18 19+
The age of the target audience is
almost entirely 16 years old, with the
few older anomalies making up a
quarter of the results.

3. Target Audience Hobbies
Football Photography Film and TV Social Music Exercise Gaming Art Exams
The hobbies of the target audience
and mostly based on social and
football related topics, something that
should be considered when designing
the magazine.

4. Magazine Content
Sport Fashion Music Films Tech Games Education
The magazine content should reflect
not only the target audience’s
hobbies, but also include three main
types of content, these are sport,
fashion and music.

5. Magazine Purchase Frequency
Never Weekly Monthly Termly Don't Mind
The choice of the frequency of
magazine purchase would be monthly
due to the majority of survey answers.

6. Magazine Cost
<£1 £1-£2 £2-£4 £4+ Free
Magazine pricing is important when
designing a magazine, although
when asked in a questionnaire most
would choose it to be as cheap as
possible or free.This however wasn’t
the case as over a third said that 1-2£
would be a reasonable price to pay.

7. Colours
Black and White Soft Bright
Colour types in a magazine are
important in relevance to the target
audience, in this case bright colours
were more relevant to a teen
audience.

8. Design
Bright and flash Classy and subtle Neutral
When designing a magazine the
target audience should be taken into
account, in the case of teens bright
and flash colours take preference.

9. Magazine Reading Frequency
Never Not very often Often
How often people read magazines
would indicate what the magazine
should contain and be priced at. In
this case, the results suggest
magazines are not read that often.

10. Freebies
Yes Please No Thanks
Some magazines offer freebies such
as posters, often in younger target
audiences. In the case of teens, and
what the results show is that freebies
would be popular.