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11. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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16. 71 percent of all journalists get their stories from bloggers http://www.marketingcharts.com/print/blogs-influence-journalists-nearly-all-facets-of-news-coverage-2982/brodeur-blogs-significant-impact-on-news-journalistsjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
17. Is Your Web Site the Right Place for This? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
18. Own Google – Reputation Management SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
19. Own Google – Market Leader SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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21. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html
22. Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
28. Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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41. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world , used on hundreds of thousands of sites and seen by tens of millions of people every day. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
42. MA.TT SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
43. Easy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
48. Developing Policies SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com It is important to write blog posts whether or not the news is good news or bad news . There is a tendency to want to publish only good things about our company and/or the industry, but in order to develop our standing as thought leaders, we must communicate both positive and negative information as it pertains to us and the greater community at large. This candor will garner respect from our audience, allowing them to rely upon us for accurate, timely information. The Internet is all about links, so when you see something interesting and relevant, don’t hesitate to include links to this information in your posts – even if it’s to a competitor. In doing this, we are doing our readers a service by being their informational hub on the web.