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Corpus Christi AAF November 2008

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Aaron Long
Aaron Long

The document discusses strategies for engaging an audience online, including understanding the audience and their past internet experiences, participating in discussions on blogs and social media, and building a personal brand through honest, transparent discussions that promote others.

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If Everyone Jumped Off a Bridge Would Your Client Join Them? http://www.flickr.com/photos/lance_mountain/382294001/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Flickr: 74,308 Results http://www.flickr.com/search/?q=corpus+christi&s=rec&ss=2&z=t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Audience SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What is Your Client Like? http://www.flickr.com/photos/deneyterrio/2327659041/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Your Client’s Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Visualization http://www.edwardtufte.com/tufte/posters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Trends = Obama, Mccain SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Trends = Home for Sale SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Trends = Turducken SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Follow: Sporty Tweets SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

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Corpus Christi AAF November 2008

  • 1. If Everyone Jumped Off a Bridge Would Your Client Join Them? http://www.flickr.com/photos/lance_mountain/382294001/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 2. Flickr: 74,308 Results http://www.flickr.com/search/?q=corpus+christi&s=rec&ss=2&z=t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 3.
  • 4. Audience SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 5. What is Your Client Like? http://www.flickr.com/photos/deneyterrio/2327659041/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 6. Your Client’s Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 11. Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 12.
  • 13. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. Visualization http://www.edwardtufte.com/tufte/posters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 16. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 17. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 18. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 19. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 20. Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 21. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 22. Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 23. Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 24. Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 25. Get Trends = Obama, Mccain SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 26. Get Trends = Home for Sale SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 27. Get Trends = Turducken SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 29. Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 30. Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 31. It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 32. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 33. Follow: Sporty Tweets SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 34. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 35. Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 36. Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 37. Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 38. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 39. Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 40. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 41. Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 42. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 43. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 44. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 45.