Measure what you expect using google analytics

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This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

Business

Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

I Come From The Future SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Social Media’s Growth SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Comparative Metrics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Who Cares? We Love iPhones SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Data tells you the difference…. http://www.flickr.com/photos/jaxxon/93296381/http://www.flickr.com/photos/wombatunderground1/3523029452 / SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Activity Drives Traffic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Why is My Traffic Down 87%??? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Surprisingly Similar SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Focus on Transactions SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Use Filters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Learn From Analyticshttp://www.flickr.com/photos/aye_shamus/332093509/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Adjust and Measurehttp://envoymortgage.com/join-envoy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Use Goals SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Mobile Traffic: 2% vs. 22% SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

More than One Wayhttp://www.flickr.com/photos/eternal/294555168/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Where the Boys Aren’t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Survey Your Web Audience(Incentives Help) SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Innovation and Selectionhttp://www.flickr.com/photos/serkel/3273432181/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Innovation is Practical VS SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

And The Winner Is…. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Practical Means You Should Consider Cost and Values http://www.flickr.com/photos/thewamphyri/3434590242/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Why? To Put Food on the Table SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Aaron LongSchipulwww.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

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Summary: "November auto sales were well below year-ago levels," according to a statement from Cox Automotive. "The sales pace last month was likely closer to 13 million, below our forecast of 13.4 and significantly lower than November 2020's pace of 15.9 million. Sales in November were similar to October – slow." The chip shortage continues to constrain new-vehicle availability, Cox Automotive added. The market is very uneven right now, with some brands and products facing greater shortage than others. Notably Toyota reported significant sales drops last month due to tight inventory. Meanwhile, Ford inventory has improved since summer. "The market is stuck in low gear," Cox Automotive senior economist Charlie Chesbrough said in a press release. "We believe there are potential buyers out there, but many are waiting on the sidelines, put off by limited selection and high prices." Source - https://www.investors.com/news/us-auto-sales-chip-woes-gm-ford-stpck/ 1. Plug-in stations - https://windsorstar.com/news/local-news/ev-chargers-being-installed-at-all-onroute-highway-service-locations 2. Flawed tax credits - https://insideevs.com/news/551757/union-tax-credit-flawed-intially/ 3. Protectionism policies - https://www.cbc.ca/news/politics/gordon-giffin-power-and-politics-1.6271738 4. Road and fuel taxes - https://www.wired.com/story/norway-electric-vehicle-tax/ 5. Plug-in station business model - https://seekingalpha.com/article/4472936-volta-better-ev-charging-station-business-model 6. Power Grid - https://www.bakersfield.com/ap/news/is-the-texas-power-grid-ready-for-the-electric-vehicle-boom/article_cc74dccb-b89a-54cb-a765-88540608391c.html 7. Lithium - https://investingnews.com/news/battery-metals-investing/acme-lithium-adds-two-strategic-lithium-projects-located-in-canadas-winnipeg-river-pegmatite-region/ 8. California and Lithium - https://www.carscoops.com/2021/12/california-has-a-single-lake-with-more-lithium-than-the-country-currently-needs/ 9. EV Battery - https://www.greencarreports.com/news/1134307_report-ev-battery-costs-might-rise-in-2022 10. Recharging - https://www.nanowerk.com/spotlight/spotid=59274.php 11. Production – Battery - https://www.forbes.com/sites/samabuelsamid/2021/12/01/gm-forms-joint-venture-with-posco-chemical-for-north-american-production-of-battery-cathode-materials/?sh=6692c2d73a9c

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1. Chip shortage - https://www.globenewswire.com/news-release/2021/07/26/2268762/0/en/Global-Automotive-Chip-Ecosystem-Market-Report-2021-About-1-38-Million-Fewer-Units-Were-Produced-in-Q1-2021-and-Production-is-Likely-to-Reduce-by-a-Further-2-40-Million-Units-in-Q2.html 2. EV battery shortage - https://www.autoweek.com/news/a37079370/ev-battery-shortage/ 3. Tight battery production market - https://www.bloomberg.com/news/articles/2021-07-22/tight-battery-market-is-next-test-for-evs-caught-in-chip-crisis 4. New batter production facility - https://www.theglobeandmail.com/business/article-stellantis-ceo-says-canada-could-be-the-location-of-its-new-electric/ 5. eVehicle sales - https://www.strategyand.pwc.com/de/en/insights/2021/electric-vehicle-sales-review-q2.html 6. Plug-in stations - https://meticulousblog.org/top-10-companies-in-electric-vehicle-charging-stations-market/ 7. Grid and Plug-in stations - https://versinetic.com/tacking-grid-challenges-to-ensure-the-success-of-evs/ 8. Charging stations issues - https://www.thedenverchannel.com/news/national-politics/getting-americans-to-drive-electric-vehicles-will-first-require-enough-charging-stations 9. Investments = https://www.protocol.com/electric-vehicle-revolution-time-to-invest 10. Charging stations - https://electrek.co/2021/07/26/elon-musk-explains-tesla-open-supercharger-network/ 11. Rural - https://www.plugndrive.ca/rural-ontario-must-get-ready-for-the-electric-vehicle-future/ 12. Lithium supply - https://time.com/6081514/kent-masters-ceo-albemarle-lithium/

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Measure what you expect using google analytics

1. Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

2. We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

3. I Come From The Future SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

4. Social Media’s Growth SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

5. Comparative Metrics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

6. Who Cares? We Love iPhones SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

7. Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

8. Data tells you the difference…. http://www.flickr.com/photos/jaxxon/93296381/http://www.flickr.com/photos/wombatunderground1/3523029452 / SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

9. Activity Drives Traffic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

10. Why is My Traffic Down 87%??? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

11. Surprisingly Similar SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

12. Focus on Transactions SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

13. Use Filters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

14. Learn From Analyticshttp://www.flickr.com/photos/aye_shamus/332093509/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

15. Adjust and Measurehttp://envoymortgage.com/join-envoy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

16. Use Goals SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

17. Mobile Traffic: 2% vs. 22% SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

18. More than One Wayhttp://www.flickr.com/photos/eternal/294555168/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

19. Where the Boys Aren’t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

20. Survey Your Web Audience(Incentives Help) SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

21. Innovation and Selectionhttp://www.flickr.com/photos/serkel/3273432181/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

22. Innovation is Practical VS SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

23. And The Winner Is…. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

24. Practical Means You Should Consider Cost and Values http://www.flickr.com/photos/thewamphyri/3434590242/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

25. Why? To Put Food on the Table SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

26. Aaron LongSchipulwww.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Measure what you expect using google analytics

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