Fort Smith AAF Social Media

Schipul - The Web Marketing Company

Meeting with the Fort Smith AAF chapter to discuss branding, social media, and the wild world of the Internet.

Technology Business

Facebook
200 Million, 600,000 per day
http://www.flickr.com/photos/twose/887903401/
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

So What? 21,411
http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780
http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Audience
http://www.flickr.com/photos/raspberreh/1619205675/

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Past Internet Experiences

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Internet Pre 2001:
Crazy Stuff

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Internet 2001-2003: Information
Architecture

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Internet 2003-2006:
Search

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Internet 2006-2008:
Social Web

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Law of Commonality
http://www.universalmccann.com/Assets/2413%20-
%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Internet ?:
All Your Base Are Belong to Us

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Why? Connectors, Mavens, Salesmen

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Why? Six Degrees

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Why? Size Matters

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Why? Target Acqusition
http://www.emarketer.com/Article.aspx?id=1006354

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Why? Target Acqusition Influence
http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-
parents-cable-hdtvjpg/

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Social Media Marketing
Is Going Away?
http://www.flickr.com/photos/niznoz/1438572588/
SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Participation

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Google Alerts / Blogs

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Arkansas Mommy Blog

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

RSS Aggregators

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Twitter: Tyson Foods

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Twitter

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

TweetDeck

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

It’s The Phone!

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Saved Our Ass
https://www.yammer.com/home

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

YouTube

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

YouTube
http://www.youtube.com/user/Flemingsclassics

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Get Trends = Facebook

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Facebook

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

“The Loss of Control You Fear is
Already in the Past” Clay Shirky
http://www.flickr.com/photos/morgantj/2944831006/

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Organic and Social Referrals vs Paid
Search Referrals
http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Web Users are Cats not Dogs

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Meet Them Where They Want to Be
http://www.rhinos-irf.org/stayinformed/

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Where’d the Money Go?
http://www.flickr.com/photos/rhinosirf/

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Audience Engagement… Is Not a Flash
Web Site.

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

Adapt Quickly
http://www.flickr.com/photos/500hats/2546158854/

SCHIPUL THE WEB MARKETING COMPANY
(281) 497-6567 www.schipul.com

1. Audience - Visualization
2. Participation – High Ground
3. Branding – Prepare for Cats

What's hot

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Schipul - The Web Marketing Company

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New customer? New industry? New cloud? New team? A lot to handle! How to ensure the success of the project? Start it well! I've created the 3 areas of focus at the beginning of the project that helped me in multiple roles (BA, PO, and Consultant). Learn from real-world experiences and discover how these insights can empower you to deliver unparalleled value to your customers right from the project's start.

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