The document discusses digital marketing. It defines digital marketing as using the internet and digital technologies like computers and mobile phones to promote products and services. Some popular sites for digital marketing are listed like Hubspot, Facebook, and Instagram. Digital marketing allows brands to specifically target audiences and has benefits like lower costs and global reach. The future of digital marketing is promising as more data can be collected and used to better understand target audiences.

1. Point Of View
By: Logan Zigos

2. Why?
I have always wanted to do
something in business.
Marketing has always been
interesting to me.
I would like to think that I am
amazing at technology.
Some people make a lot of money
marketing.

3. WhatTopic?
I am going to talk about
digital marketing. I love
technology, I have done some
practice assignments for
marketing before. I have
always been interested in
that with my other classes I
have taken.

4. Digital
Marketing
Digital marketing is the
component of marketing that
uses the Internet and online
based digital technologies such
as desktop computers, mobile-
phones and other digital media
and platforms to promote
products and services.

5. Sites for
Digital
Marketing
Hubspot.com
Kmail-lists.com
Tpbid.com
Gemius.com

6. Sites for
Digital
Marketing P.2
Facebook
Instagram
YouTube
Snapchat
Twitter
Reddit

7. Why is it
Important?
Digital marketing helps brands
reach their target audience and
promote their product or
service. While that's the goal of
a traditional marketing
campaign too, digital marketing
allows brands to target a more
specific or niche audience.

8. Benefits
Global Reach
Lower Cost
Local Reach
Easy to Learn
Effective Targeting

9. Why it is so
Popular?
The path to reaching business
goals and finding success is
through a strong digital
marketing strategy. Better cost
efficiency, more data to inform
better decisions, and building on
customer trust are just a few of
the advantages to be gained
from digital marketing.

10. The Future?
The future of digital marketing
is bright because now there is
more market and consumer
awareness. Businesses can also
use a wide range of smart tools
to collect an ocean of data and
make in-depth analyses about
their target audience. It's a
completely new way to approach
the audience.