digital marketing is basically a combination of two digital words digital + Marketing

1. What do you think when you hear the term digital
marketing
Digital marketing is basically a
combination of two words
Digital + media
here digital means electronic media
,marketing means promotion of product
and service
(overview)
Hii my name is Vidhi . I’m here to tell the
importance of digital marketing and some
strategies to expand your business digitally
. I’ll guide you to promote your business
digitally from your PC,phones,laptops etc.
Importance of digital marketing for
small business owners
 Creates Brand reputation and creadibility
 Cost effective than traditional marketing
 Easy to target customers globally

2.  It Allows targeting mobile users in additional
to laptop desktop and table ones
 Helps in engaging with target audience
 It allows monitoring analyses and
optimisation of campaign for better result
Table of traditional marketing and
digital marketing
Tradition
al
marketing
Digital
marketin
g
Reach Limited Global
Accessibility limited diverse
Communicatio
n
One way Two way
Availability limited Very
quick
Targeting Hard easy
measurement hard easy

3. Seo(search engine optimization)
Seo is the process used to optimize a
wesite’s technical configuration
,content relevance and link popularity
so its page can be easily findable,more
relevant and popular towards users
search queries .
Types of seo
 TechnicalSEO
 On–page SEO
 OffpageSEO
 BLACK-HATSEO
 GrayhatSEO
 InternationalSEO
 LOCALSEO