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What do you think when you hear the term digital
marketing
Digital marketing is basically a
combination of two words
Digital + media
here digital means electronic media
,marketing means promotion of product
and service
(overview)
Hii my name is Vidhi . I’m here to tell the
importance of digital marketing and some
strategies to expand your business digitally
. I’ll guide you to promote your business
digitally from your PC,phones,laptops etc.
Importance of digital marketing for
small business owners
 Creates Brand reputation and creadibility
 Cost effective than traditional marketing
 Easy to target customers globally
 It Allows targeting mobile users in additional
to laptop desktop and table ones
 Helps in engaging with target audience
 It allows monitoring analyses and
optimisation of campaign for better result
Table of traditional marketing and
digital marketing
Tradition
al
marketing
Digital
marketin
g
Reach Limited Global
Accessibility limited diverse
Communicatio
n
One way Two way
Availability limited Very
quick
Targeting Hard easy
measurement hard easy
Seo(search engine optimization)
Seo is the process used to optimize a
wesite’s technical configuration
,content relevance and link popularity
so its page can be easily findable,more
relevant and popular towards users
search queries .
Types of seo
 TechnicalSEO
 On–page SEO
 OffpageSEO
 BLACK-HATSEO
 GrayhatSEO
 InternationalSEO
 LOCALSEO

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digital marketing

  • 1. What do you think when you hear the term digital marketing Digital marketing is basically a combination of two words Digital + media here digital means electronic media ,marketing means promotion of product and service (overview) Hii my name is Vidhi . I’m here to tell the importance of digital marketing and some strategies to expand your business digitally . I’ll guide you to promote your business digitally from your PC,phones,laptops etc. Importance of digital marketing for small business owners  Creates Brand reputation and creadibility  Cost effective than traditional marketing  Easy to target customers globally
  • 2.  It Allows targeting mobile users in additional to laptop desktop and table ones  Helps in engaging with target audience  It allows monitoring analyses and optimisation of campaign for better result Table of traditional marketing and digital marketing Tradition al marketing Digital marketin g Reach Limited Global Accessibility limited diverse Communicatio n One way Two way Availability limited Very quick Targeting Hard easy measurement hard easy
  • 3. Seo(search engine optimization) Seo is the process used to optimize a wesite’s technical configuration ,content relevance and link popularity so its page can be easily findable,more relevant and popular towards users search queries . Types of seo  TechnicalSEO  On–page SEO  OffpageSEO  BLACK-HATSEO  GrayhatSEO  InternationalSEO  LOCALSEO