Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

2.  What is Digital Marketing?
 Why Digital Marketing is important?
 Types of Digital Marketing.
 Conclusion

3. Traditional Marketing:
 Reach is limited
 Versatile
 Delay communication
 Lack of real time Result
Expensive
 Difficult to reach target audience
Digital Marketing:
 Reach is maximize
 Non versatile
 Instant Communication
 Instant Real time result
 Co-Efficient
 Easy to reach target audience

4. Digital Marketing is an act of
promoting product or services with the help of
digital devices or technology.

5. SEO
SEM Email Marketing
Social Marketing Content marketing
Mobile marketing Email Marketing

7. The study started with the aim to
analyze the different issues related to the digital
marketing .Based on the discussion it has been
found that in case of the digital marketing the most
important aspect is to connect with the users .The
ladder of engagement has shown the approaches
to attaches with the customers. The study has
also revealed that in order to utilize the digital
marketing in affective way, the companies are
required to design an affective platform