This document proposes creating a social enterprise called "A Bite of Hope" to address malnutrition in Haiti. It would partner with an energy bar company to produce and distribute low-cost meal replacement bars. The bars would be sold by Haitian women trained in business skills to generate income while also providing nutrition. Profits from bar sales in the US would fund the Haitian operations and empower women entrepreneurs as part of a sustainable solution.
2. Summary
• Energy Bar Company
– PowerBar, CliffBar, Lu
na…
• Profit: One-to-One
– Fund Haitian
enterprise
• A Bite of Hope
3. Goals
• Create a good relationship with an energy
bar company
• Fund A Bite of Hope in Haiti (One-to-One)
• Educate women on training/business skills
• Sell low-priced meal replacement bars
• Battle malnutrition in Cap Haitian, Haiti
• Create a sustainable organization
4. Mission Statement
“Our purpose is to provide a nutritious meal
replacement bar to the victims of the Haiti
Earthquake. Our bars not only give hope to the
hungry, but are distributed to Haitian women
who will sell them for a low price. By buying a
bar to give a bar, people will be able to feed the
hungry while educating women in business”
5. Partner
• Partner with a company
like PowerBar/CliffBar/
Luna
– “We’re passionate about
sports and fitness, health
and wellness” -Powerbar
• Use preexisting fame and
resources
• Buy a bar to give a bar
• Special sector of
PowerBar that donates
profits to A Bite of Hope
6. Customer
• First Customer (US)
– Everyday protein bar
consumer
– Buy a bar to give a
bar
• Second Customer
(Haiti)
– Malnourished people
with low incomes
1 in 10 Haitian children die of malnutrition or preventable illness before kindergarten.
7. Product and Service
Haitian meal replacement bar:
Chocolate Peanut Butter
• Ingredients:
• 1 1/3 cup oats
• 4 scoops of chocolate protein
powder
• 1 cup dry nonfat dry milk
• 1/3 cup each: sunflower
seeds, dried cranberry
• 5 tablespoons peanut butter
• 3/4 cup water
• 1 teaspoon vanilla
8. Marketing
• First (US)
– Use preexisting marketing
of energy bar company
– Internet
– News Station
• Second (Haiti)
– Model after Plumpy Nut
– Handout Pamphlets
– Set up a small shop around
other food suppliers
11. Financing: Buy a bar to give a bar
• Start up cost covered by
PowerBar
– 8% profit from bars goes
towards A Bite of Hope
– Estimated started up
cost: $50,000
• Building, transportation, r
esources, and labor in
Haiti
13. Sustainability & Future (cont.)
• Maintain relationship
with Cap
Haitian, Haiti, and
energy bar company
• Spread awareness of
health
(malnourishment)
• Sell low cost meal
replacement bars
• Lower malnutrition
Partner with PowerBarMake energy bars in USSell bars in USUse profit to make meal replacement bars in HaitiPut a select group women through a training classThose women sell the meal replacement bars at an extremely low priceLessen malnutrition
Nutritional benefits- help increase daily intake of important nutrients
Assume $500,000 profit a year, we would get 40,000 towards profiting A Bite of Hope
