The Nature Discovery Center is evaluating options to generate additional revenue by renting out its facilities. Rental options identified include weddings, school field trips, industry functions, photo shoots, and scout campouts. Pricing structures are proposed for each rental type. Projected revenue estimates are provided based on number of events booked. For example, hosting 10 weddings at $750 each could generate $7,500 in revenue. The document also discusses strategies to increase bookings, such as improving marketing. Overall the proposals aim to utilize NDC's facilities and green space to enhance programming and generate more stable sources of income.

1. Facility Rental
After visitation of the grounds and reviewing the potential, we
see that the following options are available for renting out the
facilities:
· Weddings
· School Fieldtrips
· Industry Functions
· Photo Shoots
· Scout Campouts
Weddings
The center offers a quaint area to hosting an outdoor wedding.
These events can be held between the months of February
through May and September through December.
Who:
Those who are looking for a lower cost but intimate setting
area.
Cost:
The cost for this area can be set at $750.00, since it offers the
center for holding needed space for wedding party necessity,
restrooms, and means to hold catering area.
Staff:
The only staff needed is 1 to 2 people for monitoring the area.
The contract should include the party is responsible for cleaning
area as they found it.
Projections:
If 10 events can be scheduled, you look to gross $7500.00.
School Fieldtrips
Who:
NDC is a prime area to host fieldtrips to school, scout and
summer camps. The center already has the facility for
exploration and classroom instruction.

2. Cost:
The initial cost would be $5.00 per child.
Staff:
Classroom employed staff would be needed that are already on
payroll.
Projections:
Looking at bringing in at least 20 weeks of visits at 2 groups
per week with 15 averaged count groups would yield $3000.00.
Industry Functions
Who:
This would include companies who are looking to host a
company function outside of their company settings for major
convention events such as OTC (Offshore Technology
Conference) or Logistics Conferences. Out of town companies
take advantage of these sorts of venues that provide an area to
hosting venues to serve food, drinks, dancing and area to host
children areas.
Cost:
The cost would be $2500.00 with an added option of $500.00 to
have an outside company to come and clean up the area. The
renter would be required to hire security for the event.
Projections:
We are looking at the center to host at least 10 events with a
gross revenue of $25,000.00.
Photo Shoot
Who:
The venue has the potential to rent out the facility for photo
shoots for wedding, Quinceaneras, Sweet Sixteens etc.
Cost: a cost of $50.00 for non-sponsored and $25.00 for
sponsored shoots can be collected. This would include a
controlled area for the shoot without interruption that would be
reserved and closed off from the public.
Projections:
If a project 50 events are scheduled throughout the year, an

3. average of $1875.00 can be generated.
Scout Campouts
Who:
There is area to host Troop or Den Campouts to area troops
while being close enough to metro needed necessities. This
area would focus to teach or entertain tent builds, nature trails,
badge earns, bird identification.
Costs:
Cost of $20 per scout. This would include having someone
from the center on site during the campout with an additional
cost of $100.00 to keep the facility open overnight.
Projections:
10 times a year would generate revenue of $1000.00 plus the
amount of scouts that participate.
CIS 571 CASE: THIRD AVENUE SOFTWARE HEALTH-CARE
APP PROJECT
This case is new for the ninth edition of Information
Technology Project Management. The case
provides an opportunity to apply agile and Scrum principles to
project management.
Each part of the case contains several task assignments to help
you explore the use of agile and
Scrum principles.
Part 5: Project Resource and Communications Management

4. The effort to constantly reevaluate and improve a project’s
artifacts, framework, and resources
should be an organic feature of an effectively run agile project.
This effort fits squarely within
the agile principles of continuous improvement and adaptive
planning. Likewise, effective
communication between team participants is a concept that
should be baked into the agile
process from the outset. A smooth process of resource
allocation and effective communication
is considered a hallmark of the agile approach.
In other words, project resource management and project
communications management can
function as distinct knowledge areas within traditional ideas of
project management. However,
these distinctions should blur in a well-run agile project.
• Open a new Microsoft® Word document and complete the
Tasks below.
• Save the file on your computer with your last name in the file
name. (Example: part 1 tasks
_Jones.doc)
• Click the Choose File button to select and upload your saved
document.

5. Tasks
1. In Part 1 of this running case, you were instructed to form a
team and establish a project
framework within which the team would create a successful
health-care app.
Reevaluate your answers in Part 1 based on what you have
learned since then. Identify
at least one way you might adjust project resources via the
product backlog, sprints, the
daily Scrum, or some other aspect of the project approach.
2. Good communication is considered one of the strengths of the
agile approach when
compared with more traditional methods of project management.
Why is this so?
Explain your answer in three to four paragraphs.
3. Develop a simple progress report or status report for the
project as it stands now.
Progress reports and status reports address where the project
stands in terms of the
triple constraint—meeting scope, time, and cost goals.
If you did not use a burndown chart to create the progress report
or status report in the
previous task, do so now. Burndown charts are described in
detail in Module 3. If project work
is going well, the remaining story points should track in
accordance with the ideal velocity.

6. Capstone Project: Nature Discovery Center
December 3, 2019
Strategic Management Capstone
Group #4
TABLE OF CONTENTS
TABLE OF CONTENTS 2
EXECUTIVE SUMMARY 3
SwOT 3
PESTEL 5
Competitive Analysis 8
Pricing 10
Product 10
appendix 15
Exhibit A - Venue Pricing 15
Exhibit B - Income Projections 20
Exhibit C - Pro Forma Income Statement 21
REFERENCES 22

7. EXECUTIVE SUMMARY
The Nature Discovery Center's (NDC) mission is to provide and
create a 'life-long' relationship between nature and its visitors.
This relationship is an understanding and trust developed for
personal connectivity with nature and its teaching power
through science and exploration. The center looks to expand
the creativity and play environment of children while
developing social skills. We have focused on industry-specific
data related to NDC, such as comparative industry pricing and
services, to improve the economic outlook and expand
educational opportunities.
With limited full and part-time employees, we identified groups
that will help with the maintenance of the facilities and park.
Further research has identified marketing and pricing strategies,
which will result in an opportunity to utilize NDC resources to
promote its vision to its annual 40,000 plus visitors.
Implementing these recommendations allow NDC to provide
competitive services and opportunities to all visiting
educational seekers, regardless of economic position.
Further analysis will provide an understanding of strengths and
opportunities of NDC, while unveiling weaknesses and threats.
Product proposals will be provided to enhance present sources
of income to help offset existing operating expenses. Based on
reviewing the possible 25% growth rate, a projection of over
$400,000 in profits is the intent to establish through our
conclusions. Supplementary analysis will result in
accomplishing the sustainable goal of 50-50 revenue, with the
intent to surpass the current necessity of substantial donations,
grants, and program services.
S.W.O.T.
Strengths (Internal):
· Strategic location amongst affluent residential neighborhoods
· Minimal overhead due to volunteer business model
· Multitude of activities appealing to large age group
· Interactive educational programs and activities

8. · Large green space to cater events for fundraising and exposure
· Capitalizing on UHD program to obtain graduate student
business recommendations
· Executive Director is forward thinking and heavily invested to
improve business operations
Weaknesses (Internal):
· Volunteer staff business model or turnovers
· Limited parking detracts guests
· Low social media presence and awareness
· Overgrown outdoor green space and poor condition of outdoor
activities
· Indoor space is dated and uninviting
· Interactive animal environments are unwelcoming
Opportunities (External):
· Social media awareness and education
· Host more events that are appropriate and in line with overall
mission/vision
· Engage with local groups; i.e. girl/boy scouts to assist with
maintenance and clean up
· Capitalize on affluent area and offer more donor opportunities
to replace old outdoor
benches, swings, etc.
Threats (External):
· Uncertain economy can result in lower disposable income of
the area
· Existing competition continued improvements
· Overgrown green space considered liability due natural
inhabitants, such as snake, spiders, vegetation, etc.
· Center may require unforeseen maintenance
PESTEL ANALYSIS
Political
Political factors play a significant role and can adversely affect
501(c) organizations. An example would be Mayoral elections
can bring in a new candidate who may limit or not support non-
profit organizations. Neighboring city mayoral elections may

9. adversely affect funding sources for non-profit organizations.
Government policy changes on environmental maintenance
could affect how areas are classified, how non-profit
organizations should uphold areas next to residential
boundaries, or how the city services may affect the
disbursements of services to residents and their neighboring
non-profit organizations. Laws put into effect may impact the
initial mission of non-profit areas which may cause the
organization to re-evaluate their purpose.
Economic
The region is heavily populated by the Oil & Gas influence. The
importance in this is that with instability amongst the industry,
it could lead to a potential economic downturn in the target
consumer market. With downturn, the residual from donations
is reduced, or all together diminished. Homes in the immediate
area may take value shifts. The negative impact occurs when
homeowners decide to vacate the area if their home value drops.
The amount of localized area donation output to all non-profit
organizations are influenced. The other issue to consider is
that if the area homes are open to families with low area pride,
it may draw an unwanted population to the area, which may not
have high regards or respect for non-profit recreational areas.
Another economic factor is that if a downturn occurs, high to
middle class homesteads may vacate the area. Funding from
local homeowners may affect the taxes pulled in, which in turn
affects funding for services that the city is budgeting for during
the year. If the city has agreed to provide certain services, such
as reduced water, area traffic control, and area road services at
a reduced cost for non-profit’s prior to economic swings, such
occurrences may require them to re-evaluate services allowed
versus service cost increased.
Social
Looking into the Social aspect, the shift of area demographic
from an older homeowner to a younger demographic will make a
difference as to whether the status-quo lifestyle of the area can
withstand a newer style of living. The general one-family

10. household is looking to change visual scenery to their collective
desire which might impact recreational areas and their present
view. Collective ideas of family or homeowner safety can
become an issue where this may have direct constraint on how
local recreational areas maintain their status-quo. A shift in
zone cultures can evolve where their visions may clash with
area organizations as a result taking direct impact on what is
supported, and what is not.
Technological
Technology is always evolving; therefore, one must be
aware of changes and its affects on their standing. The use of
QR codes for identifying local areas can become heavily
impactful for locating businesses or organizations in secluded
areas. Search engines, such as Google maps and their real-life
view can help or hurt when inquirers are searching for
destinations. Being able to utilize modern tools and technology
can be rewarding. Other tools such as ‘searchable access’ on
search engines, much like Google or Bing can determine if an
organization or area can be discovered. Utilizing social media
such as Instagram, Facebook, Snapchat, or Twitter to
incorporate ‘Likes’, # (hashtags), or ‘Save’ tools impact usage
of free marketing.
Environmental
Climate change can inadvertently cause changes to
organizations that rely on its weather to support habitat
environments. Species can become protected because of local
conservationist who can determine the future of organizations
that thrive on this need. The industry of providing an
opportunity to be outdoors should capitalize on the
sustainability mindset through highlighting how nature centers
can utilize eco-friendly goods, repurposing of waste, and
recycling of non-biodegradable consumable type items.
Legal
On the legal side, environmental groups can decide to
place focus on areas which capitalize on any gains of areas
where animals are kept confined. With this in mind,

11. recreational areas where animals are not placed in free roaming
habitats can come under scrutiny. Another legal issue to
consider is the environment of the area and its impact to close
quartered homesteads. Any spawning from the environment,
such as harmful pollen, may inflict severe allergic reactions.
Poisonous insects or animals can become major liabilities
should they encroach on neighboring residential communities.
Newly implemented laws of incidental patron coverage for
accidents or incidents can extend outside of organizational
insurance coverage.
COMPETITIVE ANALYSIS
Nature Discovery Center
· Non-Profit Center nature trails – Free to the public
· Birthday party hosting (3) Different venues (Price Range:
$290, with $50 add-on depending on options added. Prices are
for NDC members)
· Event hosting areas (Adult centered) (Price Range: $200 -
$700 depending on venue. Discounts available depending on
day selection)
· Building Center for indoor meetings, events, and day camp
classrooms (Prices start at $75.00 per hour)
· Memberships (Price Range: $35 - $250 per year depending on
package)
Houston Arboretum & Nature Center
· Non-profit educational center for school field trips (Price
Range: $6 - $25 depending on person and status)
· Updated Nature center for hosting Summer Camps with
learning classrooms (Price Range: $165 - $350 depending on
terms and guest status)
· Facilitates weddings and receptions (Price Range: $1500 -
$2000 depending on guests)
· Birthday parties (Price Range: $350 - $550 depending on
guests)
· Provides souvenir shops, meeting rooms, and exercise classes
· Walking and garden trails (free – although parking ranges
from $1 to $5)

12. Fort Bend Discovery Center
· Museum and interactive learning centers
· Birthday parties (Price Range: $250 - $300 depending on
guest)
· Active memberships (Price Range: $135 - $500 depending on
package)
· Located in suburbs (newly developed)
· Centered around children and learning (Price Range: $6 - $10
depending on status)
· Event Rental (Price Range: $3000 for an occupancy to
facilitate 300)
George Ranch Historical Park
· 20,000 acres (historic) with Colonial education homes for all
ages
· Memberships (Price Range: $35 - $2500 depending on desired
package)
· Field trips with interactive presentations (Price Range: $10 -
$15 depending on guest age, military discounts offered)
· Private events (Price Range: $1000 - $4000.00 depending on
guests)
· Support youth and school groups (scouts)
· Group tours for adults
Sam Houston Park
· Old homes (colonial & native historic) modernized
· Located in downtown Houston
· Tour guides with classroom set-ups (Price Range: $10 - $20
depending on package)
· A part of Houston’s elite social scenic crowd
· Offers recreational fitness classes (cost is free depending on
available classes offered)
PRICING
Appendix A highlights the organizations in our competitive
analysis and their schedule of fees. Part of our pricing scheme

13. is to diversify our product offering to ensure people of all
income levels have a diversified menu of activities to choose
from.
PRODUCT
Scout Camps
We are suggesting weekend scout camps which would involve
marketing out to troops in neighboring areas. This involves
having troops rent out designated sections of the area or center
to carry-out required badge accomplishments. The size can
accommodate troops or dens. The designated area should be
able to accommodate a span of 30-50 children along with an
adult (their parent). Since most troop leaders are also parents
of their scout, that number has been accounted for as well. The
activities can encompass over night stays or day-camp only,
nature walks for identifying habitat, areas for active learning
other badges required. This product requires the existing
maintenance of the grounds already encompassed. For over-
night stay overs, (2) personnel may be needed which can be an
added cost to the troop. Charging $1.00 for scout and $5.00 per
parent for day stay only will generate additional revenue. For
over night stays, charging $5.00 per scout and $10.00 per parent
(providing a $3.00 discount if both parents stay overnight) will
attract troops marketing the fact that the grounds are within the
city limits for any need of quickly required incidents. The
outcome is that you are encouraging the continued learning and
respect for nature to an organization whose principle is to build
up leadership and skills to help them in the future.
Catering
Since NDC hosts events and galas, the need for catering falls
hand in hand. We suggest that NDC partners with a couple or
single catering entity to provide a one-stop shop for interested
event seekers. The idea is to utilize an entity such as Hickory
Hollow to solely provide limited options to be catered at key
events. They offer economical budgeted price ranges as well
as set-up accommodations. They will charge the organization a
set fee for a range of people. NDC can add an additional

14. percentage ranging 5% to 7% (depending on the event). These
catering companies come with food and their set-ups, personnel
to assist with setting up, distributing and tearing down.
Minimal need is required from the NDC staff aside from
direction and possibly tables, which should already be
available. The outcome provides means of becoming a one-stop
shop with minimum staff intervention for your dining needs.
Wine Tasting
In order to get the attention of older secular interests, we are
introducing ‘Sip with Nature’. This monthly event entails
providing local and regional wine makers the opportunity to test
their products to wine enthusiasts. Enthusiasts can taste and
reserve their bottle of choice for future purchase. This entails
reaching out to an established marketer for adult libations and
selling the idea of bringing wine makers to the venue with the
intent to test their new products and sell existing ones. The
marketer will make their commission off sales from wine
seller’s and expand their name in the industry. The wine seller
makes their sale from the on-line purchase of later distributed
bottles. The other selling point is that wine sellers can sell
heavily inventoried low moving stock as well, which allows
them to reduce their costs. NDC makes their profit through
entrance costs into the event itself at cost of $40 per person and
$60.00 per couple. The need of a TABC liquor license is not
needed since a physical product is not taken from the ground.
Wine tasting does not require a TABC or liquor license from the
venue. City permits may be required.
Scavenger Hunts
We want the younger adult crowds! Presenting “Did you find
it!” New venue for clue finding team building have started to
become the next go to for both thrill seeking groups and
corporate exercises. This entails the use of technology and
brains, along with a little moving around. Information is
initially loaded into a web-base of facts within the NDC
grounds. The web-base provides questions significant to loaded
information. Groups log-in to the site and are given random

15. questions which sends the group(s) searching for the answer.
Once they find the solution, they enter their answer, and this
prompts another question to be generated. The web-based
program can manipulate the number of questions, random
shuffle the questions among the group (so that numerous groups
are not chasing the same answer) and can provide statistical
timed results to accurately provide the winner and placement of
teams. The initial cost of this web base system would be
$2,000.00 to $3,000.00. This includes questions entered into
the system, app created to be distributed to clients. A
maintenance fee would be required to keep the needed updates
and change questions. The NDC would be able to charge
individual 4-6 man groups (non-corporate)) $125.00.
Corporate Team building events can range from $300.00 to
$500.00 per 6-man groups. There logo and their respective
tailored products would be included in the hunt. Focusing more
on the corporate or church/community customers can re-coup
investment within 2-3 session. Including social media hashtags
will allow free advertisement throughout a broader spectrum.
Minimal staff is required during the session. A company liaison
would be needed for prep stations and refreshment areas.
Expansion
There is a strong positive correlation between interaction with
nature and psychological wellbeing. Incorporating the above
products would boost various age groups interest and awareness
in nature and their involvement. Incorporating various
communities and localized schools would initially promote the
diversity in the Center’s capabilities. Social media allows an
outreach to areas with minimal costs resulting in higher
revenue. Establishing that first interest peak can assist in
further research to become sustainable in a growing
Twilight Gala
The Twilight Gala, which takes place at the Briar Club,
intent is to provide dinner, drinks, dancing and auction with the
purpose of raising funds for the Nature Discovery Center. We
are looking to enhance this event by proposing to add a non-

16. cash winning casino night. The winnings will allow the guest to
obtain further credit for auction item. An initial buy-in of
$150.00 will provide a value of $200.00 valued chips to be only
used at event tables. The purchase of more chips will also be
available at face-value. At the end of the casino event, credit
slips will be issued prior to auction. We are also suggesting
(2) auctions to be available; silent and live. For the silent and
live auction, we suggest that display of items be known or
revealed a week prior to gala. Those attendees should have
access or encouraged to utilize social media so that NDC may
utilize this a functional marketing method at minimal costs.
The center can create advertisement with the help of volunteers,
who can send out daily reminders to draw anticipation to the
event. The auction winnings should be honed into local
incentives, such as team suite tickets or recreational theme
parks or other desirable high-priced activities.
The event should be marketed to middle to upper class
parties who are heavily fluent in local team or active
enthusiasts. They will understand and pay for the opportunity
to partake in these winnings. It would be necessary to also
review the membership donors and to gauge their interest and
occupation. This will provide a good collective basis of the
beginning basis for entry tickets and expected residual. Success
will be measure in multiple levels. The initial marker is from
the interest created from social media and likes from the initial
social media send out. The next success would be through the
obtaining the auction prizes. The next success will be measured
through pre-sold casino night packages. Another means of
success will be measured by attendees. Another success would
be measured from the comparison of total market value of
winnings compared to funds raised from both auctions.

17. APPENDIX A
PRICING
Nature Discovery Center
Annual Membership
Individual
$ 35.00
Senior
$ 35.00
Wildlife Family
$ 75.00
Wildlife Partner
$ 100.00
Wildlife Supporter
$ 250.00
Twilight Gala
Packages
Wonder-One table for ten, Invitation to Gala Underwriter Party
on Sept. 19th at 6:00pm, recognition in Nature Discovery
Center event program** ($1500 of contribution is tax
deductible)
$ 2,500.00
Imagine-Preferred table for ten, invitation to Gala Underwriter
Party, recognition on signage at event, recognition in Nature
Discovery Center press materials, newsletter, eblast, website,
and event program** ($4000 of contribution is tax deductible)
$ 5,000.00
Explore-Prominent table for ten, complimentary valet parking,
VIP silent auction check-out for table host and guests,
invitation to Gala Underwriter Party, recognition on signage at
event, recognition in Nature Discovery Center press materials,
newsletter, eblast, website, and event program** ($6350 of
contribution is tax deductible)

18. $ 7,500.00
Discover-Premier table for ten with upgraded wine service,
complimentary champagne at event with tableside service,
complimentary valet parking, VIP silent auction check-out for
table host and guests, invitation to Gala Underwriter Party,
recognition on signage at event, recognition in full page ad,
recognition in Nature Discovery Center press materials,
newsletter, eblast, website, and event program** ($8450 of
contribution is tax deductible)
$ 10,000.00
Individual tickets
$ 250.00
Event rental
Packages
Pavilion
$ 700.00
Full Kitchen
$ 200.00
Center Building (with kitchen)
$ 500.00
Pecan Grove (Front lawn)
$ 500.00
Birthday Party- each additional party option $50
$ 290.00
Retreat, board meeting, or planning session (per hour)
$ 75.00
Houston Arboretum & Nature Center
Annual Membership
Parking
Pay to park, $1 hour or $5 for whole day
Seniors
$ 30.00
individual

19. $ 40.00
Couple (10% discount @ shop)
$ 55.00
Family (4 members- may include grandparents & grandkids,
priority registration f/ child programs and camps, exclusive
birthday party packages, 10% discount @ shop)
$ 75.00
Family Tree Plus (5 members, priority registration f/ child
programs and camps, exclusive birthday party packages, 10%
discount @ shop)
$ 95.00
Magnolia (6 members, priority registration f/ child programs
and camps, exclusive birthday party packages, 15% discount @
shop, Photographers : utilize grounds for photo sessions)
$ 150.00
White Oak (6 members, priority registration f/ child programs
and camps, exclusive birthday party packages, 15% discount @
shop, 2-free Arboretum @ Night Tickets (worth $60))
$ 300.00
Loblolly (8 members, priority registration f/ child programs
and camps, $00.00 savings birthday party packages, 15%
discount @ shop, 2-free Arboretum @ Night Tickets (worth
$60), recognition on the website)
$ 500.00
Pecan (10 members, priority registration f/ child programs and
camps, $100.00 savings birthday party packages, 25% discount
@ shop, 2-free Arboretum @ Night Tickets (worth $60), 2 free
Tapas on the trails tickets (worth $170.00)recognition on the
website)
$ 750.00
Redbud (10 members, priority registration f/ child programs
and camps, $100.00 savings birthday party packages, 25%
discount @ shop, 2-free Arboretum @ Night Tickets (worth
$60), 2 free Tapas on the trails tickets (worth $170.00), Free
registration for up to 4 individual for any (one) Naturally Wild
Family Class (worth $25.00), recognition on the website)

20. $ 1,000.00
Sycamore (12 members, priority registration f/ child programs
and camps, $100.00 savings birthday party packages, 25%
discount @ shop, 4-free Arboretum @ Night Tickets (worth
$120), 2 free Tapas on the trails tickets (worth $170.00), Free
registration for up to 4 individual for any (one) Naturally Wild
Family Class (worth $25.00), recognition on the website)
$ 1,500.00
Live Oak (12 members, priority registration f/ child programs
and camps, $100.00 savings birthday party packages, 25%
discount @ shop, 4-free Arboretum @ Night Tickets (worth
$120), 2 free Tapas on the trails tickets (worth $340.00), Free
registration for up to 4 individual for any (one) Naturally Wild
Family Class (worth $25.00), recognition on the website)
$ 2,500.00
Wedding
50 - guests
$ 1,500.00
73 - guests
$ 1,750.00
100 - guests
$ 2,000.00
Single entrance Costs
Guided field trips (schools) per child
$ 6.00
adult events (member)
$ 20.00
adult events (non-member)
$ 35.00
Summer Camps - Per Week - Half Day (Member)
$ 165.00
Summer Camps - Per Week - Full Day (Member)
$ 285.00
Summer Camps - Per Week - After Camp (Member)

21. $ 75.00
Summer Camps - Per Week - Half Day (Non-Member)
$ 210.00
Summer Camps - Per Week - Full Day (Non-Member)
$ 365.00
Summer Camps - Per Week - After Camp (Non-Member)
$ 90.00
Birthday
1-18 guests
$ 350.00
19-30 guests
$ 550.00
Fort Bend Discovery Center
Annual Membership
Achiever - 4 individuals
$ 135.00
Thinker - 6 individuals
$ 155.00
Adventurer - 8 individuals, 2 single museum passes, invitations
to holiday parties.
$ 180.00
Innovator - 8 individuals, 4 single museum passes, invitations to
holiday parties.
$ 500.00
Single entrance Costs
Museum Rental - space for 300 people, rental discounts for non-
profit,
$ 3,000.00
Field Trips - school
$ 6.00
Field Trips - Summer
$ 10.00

22. Birthday
Member
$ 250.00
Non-Member
$ 300.00
George Ranch Historical Park
Annual Membership
Single - unlimited free admission for a year to historical park
and fort bend museum, ticket to Texan Market Days Festival,
one free single guest pass, invitations to special events, 10%
discount at shop, subscription to Texian Gazette
$ 35.00
Dual - unlimited free admission for a year to historical park and
fort bend museum, (2) ticket to Texan Market Days Festival, (2)
free guest pass, invitations to special events, 10% discount at
shop, subscription to Texian Gazette
$ 50.00
Family- unlimited free admission for a year to historical park
and fort bend museum, (4) ticket to Texan Market Days
Festival, (4) free guest pass, invitations to special events, 10%
discount at shop, subscription to Texian Gazette
$ 100.00
Lifetime - unlimited free admission for a year to historical park
and fort bend museum, (4) ticket to Texan Market Days
Festival, (4) free guest pass, invitations to special events, 20%
discount at shop, subscription to Texian Gazette
$ 2,500.00
Single entrance Costs
Adult
$ 15.00
Senior
$ 12.00

23. children
$ 10.00
Military - discount for family members up to 5
Free*
Non-Member
$ 300.00
Sam Houston Park (Downtown)
Annual Membership
All members receive: free guided tours of historic buildings,
free tickets to Candlelight Tour(# of tickets varies according to
membership level), Complimentary subscription to THS e-mail
newsletter, free admission to THS' monthly lectures, invitations
to exclusive exhibit preview parties, Free Birth of Texas
History DVD(choice of one), and 10% discount on purchases in
The Heritage Society Gift Shop.
Senior Membership
$ 50.00
Individual Membership
$ 60.00
Young Professional (under 40 years of age)
$ 35.00
Young Professional Dual Membership (under 40 years of age).
All benefits above for two persons in the same household
$ 60.00
Dual Membership- All member benefits as described above for
two people in the same household. -Ability to rent THS spaces
for private events
$ 80.00
Family Membership-All member benefits as described above for
two adults and two children under 18 and under the same
household. -Reciprocal benefits a 1,000+ affiliated museums as
part of North American Reciprocal Museum Association
$ 100.00
Patron Membership-All member benefits as described above for

24. two people, plus -Houston History subscription, a biannual
publication of the Welcome Wilson Houston History
Collaborative, University of Houston.
$ 250.00
Sustainer Membership- All member benefits as described above
plus: -Invitation to an exclusive annual event honoring Annual
Fund Drive donors, Listing in THS Annual Report
$ 500.00
Curator Membership-All member benefits as described above
plus: Rental fee waived for one private event in the Tea Room
or Museum Gallery (restrictions apply)
$ 1,000.00
APPENDIX B
APPENDIX C
21

25. Rate of Taxes30%
Month123456789101112
Revenue1,000,000$ 1,050,000$ 1,102,500$ 1,157,625$
1,215,506$ 1,276,282$ 1,340,096$ 1,407,100$ 1,477,455$
1,551,328$ 1,628,895$ 1,710,339$
COGS360,000$ 364,500$ 369,056$ 373,669$
378,340$ 383,070$ 387,858$ 392,706$ 397,615$
402,585$ 407,617$ 412,713$
Gross Profit640,000$ 685,500$ 733,444$ 783,956$
837,166$ 893,212$ 952,238$ 1,014,394$ 1,079,840$
1,148,743$ 1,221,277$ 1,297,627$
SG&A300,000$ 303,750$ 307,547$ 311,391$
315,284$ 319,225$ 323,215$ 327,255$ 331,346$
335,488$ 339,681$ 343,927$
Operating Profit340,000$ 381,750$ 425,897$ 472,564$
521,882$ 573,987$ 629,023$ 687,139$ 748,495$
813,255$ 881,596$ 953,699$
Taxes/Other102,000$ 114,525$ 127,769$ 141,769$
156,565$ 172,196$ 188,707$ 206,142$ 224,548$
243,977$ 264,479$ 286,110$
Net Profit238,000$ 267,225$ 298,128$ 330,795$
365,318$ 401,791$ 440,316$ 480,997$ 523,946$
569,279$ 617,117$ 667,590$
Rate of Taxes 30%Costs Growth Rate0.0125
Monthly
Customer
Growth Rate 0.051.0125
Monthly
Growth
Factor1.05
RevenueTransaction EventReported Revenue
MonthNew CustomersAverage PriceRevenueCOGS
110001,000$ 1,000,000$
360,000$
210501,000$ 1,050,000$

26. 364,500$
311031,000$ 1,102,500$
369,056$
411581,000$ 1,157,625$
373,669$
512161,000$ 1,215,506$
378,340$
612761,000$ 1,276,282$
383,070$
713401,000$ 1,340,096$
387,858$
814071,000$ 1,407,100$
392,706$
914771,000$ 1,477,455$
397,615$
1015511,000$ 1,551,328$
402,585$
1116291,000$ 1,628,895$
407,617$
1217101,000$ 1,710,339$
412,713$
New Product: Catering
Facility Rental
After visitation of the grounds and reviewing the potential, we
see that the following options are available for renting out the
facilities:
· Weddings
· School Fieldtrips
· Industry Functions
· Photo Shoots
· Scout Campouts
Weddings
The center offers a quaint area to hosting an outdoor wedding.

27. These events can be held between the months of February
through May and September through December.
Who:
Those who are looking for a lower cost but intimate setting
area.
Cost:
The cost for this area can be set at $750.00, since it offers the
center for holding needed space for wedding party necessity,
restrooms, and means to hold catering area.
Staff:
The only staff needed is 1 to 2 people for monitoring the area.
The contract should include the party is responsible for cleaning
area as they found it.
Projections:
If 10 events can be scheduled, you look to gross $7500.00.
School Fieldtrips
Who:
NDC is a prime area to host fieldtrips to school, scout and
summer camps. The center already has the facility for
exploration and classroom instruction.
Cost:
The initial cost would be $5.00 per child.
Staff:
Classroom employed staff would be needed that are already on
payroll.
Projections:
Looking at bringing in at least 20 weeks of visits at 2 groups
per week with 15 averaged count groups would yield $3000.00.
Industry Functions
Who:
This would include companies who are looking to host a
company function outside of their company settings for major
convention events such as OTC (Offshore Technology
Conference) or Logistics Conferences. Out of town companies

28. take advantage of these sorts of venues that provide an area to
hosting venues to serve food, drinks, dancing and area to host
children areas.
Cost:
The cost would be $2500.00 with an added option of $500.00 to
have an outside company to come and clean up the area. The
renter would be required to hire security for the event.
Projections:
We are looking at the center to host at least 10 events with a
gross revenue of $25,000.00.
Photo Shoot
Who:
The venue has the potential to rent out the facility for photo
shoots for wedding, Quinceaneras, Sweet Sixteens etc.
Cost: a cost of $50.00 for non-sponsored and $25.00 for
sponsored shoots can be collected. This would include a
controlled area for the shoot without interruption that would be
reserved and closed off from the public.
Projections:
If a project 50 events are scheduled throughout the year, an
average of $1875.00 can be generated.
Scout Campouts
Who:
There is area to host Troop or Den Campouts to area troops
while being close enough to metro needed necessities. This
area would focus to teach or entertain tent builds, nature trails,
badge earns, bird identification.
Costs:
Cost of $100.00 per troop. This would include having someone
from the center on site during the campout with an additional
cost of $100.00 to keep the facility open overnight.

29. Projections:
10 times a year would generate revenue of $1000.00.