3. Transmedia Activism
Framework for strategy to
-Create social impact
-Raise awareness
-Influence perception
through storytelling by
decentralized authors who
share assets + create entry points
into issues and solutions
across multiple forms of media
Transmedia Activism
4. Using Transmedia to Create
Social Impact
Actionable Content
Issue Awareness Engagement Action Change
Story Universe
Transmedia Activism
5. Why is This Important?
Engagement
Participation
Architecture: Strategy, Coordination, Integration
Entry Points
Immersion
Story Building
Co-Creation
Co-Production
Collaboration
Multiple (Diverse) Perspective
Transmedia Ac-vism
6. Why is This Important?
“By collectivizing ownership of narrative,
transmedia breaks down the “us” and
“them”
It is no longer “you” supporting ”our” work
to help “them.” Rather, it is all of us working
together to meet and overcome a
challenge”
--David Jammy
Transmedia Activism
7. Why is This Important?
Social Action: Essential Story Element
Transmedia Ac-vism
9. Narrative + Social Action
Assessing Your Social Change Model
Co-designing narrative with social action is a challenging
exercise in achieving simple, engaging stories that yet capture
nuance, complexity, and multiple perspectives. In any social
change campaign where you co-design narrative with action
to create positive impact in a community, ask yourself if your
campaign meets these three conditions:
+ Respect
+ Relevance
+ Resonance
Full model available at http://www.slideshare.net/lksriv/the-3-rs-co
Transmedia Ac-vism
13. Content Production
+ Lakou Mizik album: Joining generations of Haitian musicians to
reimagine traditional folk and protest songs of Haiti. Celebrating the
continued the strength of Haiti's musical culture while creating and
album that appeals to Haitians and the international community alike
(Guest producers, fans, musicians from around the world)
+ Lakou Mizik documentaries: Short form character driven
documentaries on the featured musicians form the Lakou Mizik album.
Each documentary also finding a relevant social issue faced by the
musician's local community.
+ Lakou Mizik Sessions: Inviting musicians to record at the studio free of
charge, allowing them to jam and collaborate, and helping them sell
these recordings online. These will also be filmed for music videos.
Transmedia Activism
14. Social Action
+ Intangibles of "positive awareness" + "empathy": Shifting the narrative to
a more positive picture of Haiti
+ Cohesive picture of systemic change, through musicians’ stories about
an issue in their community...
+ ...with direct paths to action, as suitable
++Tangibles of actual engagement in the form of: donations,
partnerships, programs, employment
++ Possible ideas: Linking Haitian groups with international
movements; Expanded services: security, clean water, access to
education; Environmental; Online petitions to Haitian and
international governments
+ Avenue for economic development through a marketplace for music
+ Education, Training, Networking
Transmedia Activism
15. Social Action:
Culturally Relevant “Leave Behinds”/ Culture Regeneration
+ Lakou Mizik Marketplace:
++Digital marketplace for musicians to sell music and reach targeted
international audience.
++Distribution and marketing partnership (possibly) with PeaceTones
Records a non-profit record label.
++Portion of profits is reinvested into community / issues.
+ Lakou Mizik Studio:
++Seminars for Haitian producers (Recording techniques Studio design,
copyright protections, artists rights, digital distribution and promotion etc.)
++Education and distribution/promotional platform will be an ongoing
community benefit
++Cultivate partnerships for development of an online space for continued
education and international collaboration - as well as the potential for a
physical space that would be come the permanent Lakou Mizik Cultural center
to be an ongoing arts/ education/ social action space.
Transmedia Activism
16. Social Action
+ Developed in collaboration with grassroots organizations working to
address the social issues raised in the Lakou Mizik documentaries.
+These will focus on positive work being done by Haitian organizations.
+In this way we will both be addressing difficult realities while also
continuing to focus on positive Haitian stories.
Transmedia Activism
17. The Lakou Mizik multimedia distribution platform:
+Concert film shot in a classic Haitian outdoor “Lakou”
+Website: music discovery and marketplace for musicians
+Short-form interactive documentary films on featured musicians
+LM “episodes” (downloadable song, short film+music video)
+Album
+Media for television and film festivals
+LM Collective music tour both in Haiti and internationally
+Dedicated YouTube channel
+SoundCloud (download, streaming, remix)
Transmedia Activism
18. Audiences | Fans:
+Haitian Diaspora
+Fans of World music,
Caribbean music
+Arts/activism
+Transmedia
+People who helped post-
earthquake and who
need to reengage
Transmedia Activism