Exploring purpose andmental models. TheHero´s JourneyMay 2013SocialEntrepreneurship| www.neelabs.netOrganized by Aipc-Pand...
2Seeds of the future that is willing to emergePeopleSociety2. Human CapitalEmergence of a new segment of “creative” people...
3A new paradigm: co-creative society (Co-)Social entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
4What is this new world calling you to do? How can you bemeaningful with the projects you develop?Social entrepreneurship ...
5Moving to the Co- implies working from new mentalmodels: abundance, inter-connection, commons…Social entrepreneurship | w...
6How would you score your project idea under thisparadigm shift?AbundanceNeedsOpenClosedCommonsPrivate/PublicWhat happens ...
7Britannica vs WikipediaSocial entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
8But above all, moving to Co- means sharing purpose; youneed to implicate yourself in helping all your related groupsto co...
9So, what is the Hero´s Journey? You have seen it dozens oftimes in films, myths, stories…1 THEHERO´S CALL2ENCOUNTERWITH T...
10This is our invitation for social entrepreneurship.Remember: most of the time you are the Mentor.The Hero is each person...
Imágenes: Jonah sachs, Winning the Story Wars1 THEHERO´S CALL2HEROPains:Gains:Immersion: connectingwith new realities(open...
Nature Capital121Social entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
Elena Acínelena.acin@neelabs.net | @elenaacinRafael Coborafael.cobo@neelabs.net | @rafael_cobo13
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Exploring purpose and mental models. Social entrepreneurship /2/6)

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We propose a frame for the projects to be born: they should benefit community and individual’s empowerment, built on abundance (community and individual assets), open organizations and that promote common good

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Exploring purpose and mental models. Social entrepreneurship /2/6)

  1. 1. Exploring purpose andmental models. TheHero´s JourneyMay 2013SocialEntrepreneurship| www.neelabs.netOrganized by Aipc-PandoraFacilitated by Neelabs
  2. 2. 2Seeds of the future that is willing to emergePeopleSociety2. Human CapitalEmergence of a new segment of “creative” people(25% of population). They want to connect their workwith their personal purpose: Hub, communities ofpractice, open innovation5. CoordinationArt of Hosting, Catalyst spaces,immersion trips, incubators,ecosystems of entrepreneurship, newindicators (Gross National Happiness)1. Nature CapitalPermaculture, and local products4. Technology CapitalDistributed production, ecodesign,close circle3. Financial capitalInitiatives to redirect capital tocreate real &purpose driveneconomy: crowdsourcing, venturephilantropy, microfinances, local7. PropertyGoing beyond public/private:procomun /Creative commons6. Culture and ConsumptionCollaborative consumption,conscious consumers, prosumer,citizen gobernance andtransparencyEnviromentSocial entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  3. 3. 3A new paradigm: co-creative society (Co-)Social entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  4. 4. 4What is this new world calling you to do? How can you bemeaningful with the projects you develop?Social entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  5. 5. 5Moving to the Co- implies working from new mentalmodels: abundance, inter-connection, commons…Social entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  6. 6. 6How would you score your project idea under thisparadigm shift?AbundanceNeedsOpenClosedCommonsPrivate/PublicWhat happens ifwe act from theinterconnectionframe,understandingthat all actionneeds to bedesigned for thecommon good?What opportunitiesemerge when westop thinking ofpeople asconsumers ofproducts or servicesand we incorporatehis participation,creative abundance,networks…bymeans oftransformativeexperiences to thevalue chain?Whatopportunitiesemerge whenwe includesince the firststages, all thesocialecosystem inthe strategicprocess’personorganizationsystemSocial entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  7. 7. 7Britannica vs WikipediaSocial entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  8. 8. 8But above all, moving to Co- means sharing purpose; youneed to implicate yourself in helping all your related groupsto complete their “Hero´s Journey”Social entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  9. 9. 9So, what is the Hero´s Journey? You have seen it dozens oftimes in films, myths, stories…1 THEHERO´S CALL2ENCOUNTERWITH THEMENTOR ANDGIFT23 ORDEALSTHESUPREMEORDEAL5RETURN ANDCELEBRATIONSocial entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  10. 10. 10This is our invitation for social entrepreneurship.Remember: most of the time you are the Mentor.The Hero is each person of the community.Social entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  11. 11. Imágenes: Jonah sachs, Winning the Story Wars1 THEHERO´S CALL2HEROPains:Gains:Immersion: connectingwith new realities(open mind)Connecting with new people:conversations that matter forcommon understanding(open heart)Letting go of the old to let thenew come. Common intention(open will)ENCOUNTERWITH THEMENTOR ANDGIFT3 ORDEALSTHESUPREMEORDEALConnecting to your Source; crystalizing in anew way what life calls you to doAction, living the principles:co-creation, rapid proto-typing, learn by doingArchetype:Product/service:Job to be done:MENTOR BRAND GIFTPain relievers:Gain creators:offlineonline4KNOWNWORLDRETURN ANDCELEBRATIONUNKNOWNWORLDIntegration:learnings, values,moral of the storyShared values:PlanningEncounter:
  12. 12. Nature Capital121Social entrepreneurship | www.neelabs.net | Licencia CC BY 3.0
  13. 13. Elena Acínelena.acin@neelabs.net | @elenaacinRafael Coborafael.cobo@neelabs.net | @rafael_cobo13

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