1. Intro to Business Exercise 6.0
1. What is marketing? Define. Also identify the 5 Ps of marketing.
2. What are features and benefits? Explain and provide one feature and
benefit for a product you are familiar with.
3. Explain the consumer buying processes by using a product you have
personally purchased as an example.
4. In which life cycle stage is the iPhone ver. 1.0 currently under? Why do
you say so? And what about the iPad Air?
5. Harris is a highly-trained Om Beatles Yoga instructor (this form of yoga
involves the trainee adopting a yoga pose while singing the Beatles song
“Yesterday’ backwards) and he plans to open a yoga school in Malaysia.
What pricing strategy should he adopt for her class? Why?
6. What is the advantage of selling products through a non-direct distribution
channel? Disadvantage? Provide ONE (1) example.
7. What is product placement? Provide TWO (2) examples (other than the
ones already provided in the lecture notes) to illustrate.
8. You are the marketing manager in charge of selling women’s lingerie
products to various international markets. What concerns would you have
regarding the packaging for such a product? Provide THREE (3).
