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1.
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL & BUILT ENVIRONMENT (FNBE)
SUBJECT: SOCIAL PSYCHOLOGY (PSY30203)
SESSION: MONDAY (5.30 PM ­7.30 PM)
LECTURER: MR. SHANKAR THIRUCHELVAM
STUDENT’S NAME STUDENT’S ID
SHUM LI SZE 0322822
NG YEEN MUN 0323804
TANG FU HONG 0323092
ANDERSON WONG 0323836
NG JI YANN 0323713

2.
CONTENT
No. Title Page
1. Acknowledgement 2
2. Introduction 3
3. Method
a. Apparatus / Material
b. Procedure
c. Participant
4­6
4. Discussion
a. Storyline
b. 5 Concepts & Definition
c. Application Of Concepts
7­13
5. Appendices
a. Script
b. Setting
14­19
6. References 20
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3. ACKNOWLEDGEMENT
In this assignment, we would like to acknowledge the efforts
of every member who was involved in this group project. All of us
played our important roles in the group , we compromised upon
each other's ideas and also did everything together as a team. It
has shown that we all have it in us to give effort to handle our
work with responsibility.
Moreover, we would like to thank Mr. Shankar, who is our
Social Psychology lecturer. He has taught us about the actual
meanings of social psychology in all of the 10 chapters. He even
taught us about dealing with life , human behaviours and other
topics. Undoubtedly, he is the best social psychology lecturer.
Lastly, throughout the entire project we are grateful to our
dearest groupmates as well. Without anyone of us sacrificing all
our free time just to have discussions , to exchange ideas, and
also to shoot videos together, we never could have finished this
project perfectly on time.
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4. INTRODUCTION
In this final assignment, everyone of us is formed into a
group of 4­5 people by our lecturer Mr.Shankar. In this
assignment, we are required to choose 5 concepts in different
chapters to do a story­comic and also 5 concepts in other different
chapters to do a story­video. All of the concepts and theories that
we chose have been taught by our lecturer in class.
For the comic that we have done, we did a story which is
entitled ‘Father and Son Business’ . The 5 concepts that we have
applied are observational learning ( Chapter 5 ; Scene 1 ) ,
stereotyping ( Chapter 3 ;Scene 2 ) , social loafing ( Chapter 1 ;
Scene 3 ) , self­serving bias ( Chapter 4 ; Scene 4 ) , motivation
( Chapter 2 ; Scene 5 )
For the video that we did , every one of us had one
characteristic to be performed in the video. This story­video is
called ‘ Fight To Be A Manager ’. The 5 concepts that we have
applied are , Social Facilitation ( Chapter 1 ; Scene 2 ) , Fritz
Heider: Balance Theory ( Chapter 5 ; Scene 3 ) ,Sexism ( Chapter
7 ; Scene 3 ), Cognitive Capacity ( Chapter 4 ; Scene 4 ) and also
Birging ( Chapter 2 ; Scene 5 )
Throughout this assignment, we have gained more
understanding of the applied topics. Now, we are able to realise
and apply all of these concepts in our life as well.
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5. METHODOLOGY
a.​ Apparatus & Materials:
The apparatus and materials that we used in the story of the
comic are two pieces of A3 papers, some water colors and also a
few artline pens. Besides that, the apparatus and materials used
in the story of the video are Canon DSLRs, Nikon DSLRs,
Macbook, samsung, Iphone 6S rose gold, Iphone 6S rose gold
plus, books, documents files and also some other stationery.
b. Procedure:
● On the 18th of December 2015 , we had our first discussion
meeting in Block E, E4.07 ( 2­4P.M.) in Taylor’s Lakeside
Campus. On that day , we distributed the work to each and
every person in our group for the story of the comic project.
We chose 5 concepts in 5 different chapters among 10
chapters. We also discussed which concepts are more
suitable to be the introduction or the conclusion for the story.
● On the 28th of December 2015 , we had our second meeting
in Block E, E4.08( 3­4P.M) which is in Taylor’s University
Lakeside Campus. On that day, we discussed about the
progression of the story of the comic.
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6. ● On the 31st of December 2015, we have our third meeting at
Block E, E3.14 ( 9­11A.M) for our last progression of the
story of our comic. Moving on, we discussed about the
second part of our assignment which is the story of the
video. We discussed about the characteristics that each and
everyone of us had to participate in, we also distributed the
script to everyone so that we can all memorize our own
parts.
● On the 11th of January 2015, we had our first video
shooting in campus. It is a classroom for the school of mass
communication, but we still managed to use it for our
shooting session. We did 3 scenes on that day. The first
and second scene were in the white room , while the third
scene was outside of the University’s library.
● On the 18th of January 2015, we had our last meeting and
also video shooting. It was in Block C, at the computer lab of
Taylor’s University Lakeside Campus. On that day, we filmed
the last 2 scenes, which were the fourth scene and also the
fifth scene. After all of the progression, discussion and also
agreement during all those days, we finalized our video and
also the editing process. Now we are well prepared for our
last presentation which is the 5 concepts in 5 different
chapters to make a story in a video.
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7.
c. Participants :
SHUM LI SZE 0322822
NG YEEN MUN 0323804
TANG FU HONG 0323092
ANDERSON WONG 0323836
NG JI YANN 0323713
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8. DISCUSSION
Comic
Storyline:
This comic is about a rich kid , Johnny Jayden who was born in a
rich family. His dad wanted him to get a job position in his
company. All his colleagues know this and think that Johnny is a
rich kid who has been spoiled and pampered too much by his
parents and does not even know how to do anything. He always
fall asleep during the meetings with his colleagues. However,
whenever someone wakes him up and scolds him, he will find
some excuses such as blaming the weather for making him fall
asleep. One day, a pretty girl named Jane who just got her job
entered the office. Since his first sight of her,Johnny fell in love
with Jane. He wanted to pursue her badly, but Jane didn’t want to
accept his advances. He was then determined to work hard just to
be accepted by Jane. Three months later, Johnny achieved his
target on his work, he also proved to everyone that he can do it
even though his motivation comes from a girl. Last but not least,
Jane realised that Johnny really worked hard and achieved his
targets. Finally, she became his girlfriend and it is a happy
ending.
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9. ​Concepts & Definition:
1. Stereotyping
­Stereotyping is a self­confirming belief that one may be
evaluated based on a negative stereotype. It also is a thought that
can be adopted about specific types of individuals or certain ways
of doing things.
2. Social Loafing
­ Social loafing refers to the concept that people are prone to
exert less effort on a task if they are in a group versus when they
work alone.
3. Self­Serving Bias
­ The tendency to attribute positive outcomes to our internal or
personal factors, and negative outcomes to situational or external
factors, it is useful to first become familiar with attribution theory.
4. Motivation
­ Motivation is an internal process that makes a person move
toward a goal. Motivation, like intelligence, can't be directly
observed. Instead,motivation can only be inferred by noting a
person's behavior. Researchers have proposed theories that try
to explain human motivation.
5. Observational Learning
­ Observational learning has been a part of the human experience
for a long time, but it wasn't until somewhat recently that
psychologists began to examine this phenomenon closely in an
effort to understand it better.
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10. Evaluation Of Concept:
1. Stereotyping
­When Johnny Jayden started his job, all his colleagues gossiped
about him. All of them would say that he doesn’t know how to do
anything, he is here just because of his father.
2. Social Loafing
­During meetings, Johnny would always fall asleep and he could
not focus even when someone was asking him some questions.
3. Self­Serving Attribution
­When Johnny falls asleep during meetings , he never felt sorry.
Johnny would only blame the weather for making him fall asleep.
4. Motivation
­A pretty girl, Jane came into Johnny’s father’s company for a job.
Johnny pursued her romantically, but Jane would not accept him
simply because he is the son of the owner. She wanted Johnny to
increased his sales by the end of the year by working hard, then
she will reconsider him.
5. Observational Learning
­ To achieves the sales, Johnny started to learn about business
and marketing skills from his dad. 3 months later, Johnny
succeeded in achieving the sales and won Jane’ heart .
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11. Video
Storyline:
This video is about a company which specialises in promoting
different colleges and universities to high school graduates. One
day, the company received a project to target two different
universities which are ‘Teylor's University’ and also ‘Sunwey’s
University’. The universities want to attract new students who just
finished the SPM examinations to enter a higher education level
in their university. The boss of the company has assigned this
particular project to two leaders, Yeen Mun and Anderson to
select one of the universities for further target achievements. Both
of them have to lead their own members to follow up on their
individual project. Whoever managed to bring in the highest
number of students in the selected university will be promoted to
manager. Both of the groups started their strategies to succeed in
the project. Whenever they see each other being serious in their
own individual project work, they will tend to work harder than
usual. One day, both of the groups were resting at the balcony.
Anderson thinks that Yeen Mun could not possibly do anything
better than him just because Yeen Mun is a girl. Surprisingly,
Yeen Mun told Anderson not to look down on her just because
she is a girl, her capabilities are much better than his. In that
moment, both of their members fought for their leaders as well.
During office hours, Anderson discussed their own progress with
his members and the data shows that they had attracted less
students than last year. After that, both of them still blame their
luck but believe that regardless of what problems they had to face
they will still be the winner amongst the other groups. On the final
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12. day, when the results were released, Yeen Mun and her group
has successfully achieved her targets but Anderson and his
group are still lacking of a few students before he achieve his
targets. The boss of the company finally announced that Yeen
Mun will become the manager for the upcoming years. All of their
colleagues came forward to Yeen Mun and praised Yeen Mun
and her team mates for doing a great job. Anderson and his team
mates are really upset. When Yeen Mun’s assistant praised Yeen
Mun, Anderson and his assistant got angry. Both of them left the
office in a fierce tantrum, but the others just do not care about
them anymore.
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13. Concepts & Definition :
1. Social Facilitation
­ Social facilitation is the idea that you will likely do better on a
simple task when other people are watching you. However, you
would tend to do less well on complex tasks where you were
being watched or evaluated.
2. Sexism
­ Sexism is discrimination based on gender and preferential
treatment of one sex over another. For example, women still
make on average less money than men, and many people cite
this as evidence for sexism in the workplace.
3. Fritz Heider: Balance Theory
­ Balance Theory is a motivational theory of attitude change,
proposed by Fritz Heider. It conceptualizes the cognitive
consistency motive as a drive toward psychological balance. The
consistency motive is the urge to maintain one's values and
beliefs over time. Heider proposed that "sentiment" or liking
relationships are balanced if the affect valence in a system
multiplies out to a positive result.
4. Cognitive Capacity
­ The mental act or process by which knowledge is acquired,
including perception, intuition, and reasoning.
5. Birging
­Birging means feeling successful through the successes of one's
circle and enhancing one’s self­esteem just by being in the group.
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14.
Evaluation Of Concept:
1. Social facilitation
­When the boss passed by their working place , they worked
harder than before.
2. Sexism
­Anderson thought that he would be better than Yeen Mun in
handling business as he thought that man would always be better
than woman.
3. Fritz Heider: Balance Theory
­Because Yeen Mun hated Anderson , her group member also
hated Anderson’s team.
4. Cognitive Capacity
­When Anderson’s group had attracted less students for their
services, they their bad luck. They didn’t feel that their capabilities
were lower than others.
5. Birging
­When the boss of the company announced Yeen Mun as the
new manager, Yeen Mun’s group members were very proud of
her, because Yeen Mun was their group leader.
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15. APPENDICES
Script
Scene 1 : ( ​INTRODUCTION​ )
Li Sze : [ serious ] The SPM candidates has just ended and a
multitude of graduates are now seeking to enter the next higher
level of education. Sunweys and Teylors are already aiming to
attract new students intakes. They want us to help them bring in
more students. Each of you, will have the responsibility of
handling one school. Anyone who manages to bring in the highest
number of students will be promoted.
Scene 2 : ​( SOCIAL FACILITATION )
Yeen Mun & Ji Yann : [ working at usual speed ]
Fuhong & Anderson : [ working at usual speed ]
Both group : [ look at each other, realize the presence of other ] ;
[ both perform better than usual ]
Scene 3 : ​( SEXISM ; BALANCE THEORY )
Fuhong and Anderson : [ chatting casually ]
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16. Ji Yann and Yeen Mun : [ walk in and chatting happily ] ; [ get a
seat ]
Anderson : [ laugh and point at Yeen Mun ]
Yeen Mun : [ angry ] Don’t just look down on me, just because i’m
a girl. You know my capabilities are way better than you.
Anderson : [ sarcastically ]Oh ! So, you think that you are better
than me ? You should know that I am very good at managing my
business. Men are always better than women.
Yeen Mun : Don’t be so confident of yourself, by the end of this
month, we will see who's the better. But of course , it would be
me.
Fu Hong : Hey! Enough of talking trash , you should be worried
for your sorry ass! My boss is always the best !
Ji Yann : Both of you need to man up , and stop defending us.
Don’t worry Pearlie, I will always back you up.
Scene 4 : ( ​COGNITIVE ; SELF SERVING BIAS )
Fu Hong : So how was your progress on the graduate intake?
Anderson : This year, it seems that less student approached us
for our service.
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17.
Fu Hong : Anyway, it just a matter of time till the students come
for us.
Anderson : Even we have less students, it’s because our luck's is
bad. I believe we could win no matter what. I’m always better.
Scene 5 : ​( BIRGING )
Yeen Mun: Phew, finally we have achieved our target. Thanks for
your help from day 1 Ji Yann , without you I can’t even walks this
far by myself.
Ji Yann : I hope our boss will know that you have done well!
Anderson : Yeah ! Finally we have done ! but we are still lacking a
few students to achieve the target.
Fu Hong : It’s fine, I think we did well ! I bet you will become the
manager.
Li Sze : Okay ! I’m going to announce something important. Start
from today, Pearlie is going to become the manager ! Good job,
Pearlie.
Ji Yann : OH YES ! I’M SO PROUD AND HAPPY. OMG !
Fu Hong : Cheh , You are not the manager, why are you so
excited !
16

18.
Ji Yann : She is my boss, and I’m her worker. That’s why I’m
proud !
­ THE END ­
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19. Settings ​:
White Room (Block D Level 3) , in Taylor’s University Lakeside
Campus.
Computer Lab (Block D Level 3) , in Taylor’s University Lakeside
Campus.
18

20.
Outside of the Library in Taylor’s University Lakeside Campus.
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21. REFERENCES
Social Facilitation | Simply Psychology. (n.d.). Retrieved January
31, 2016, from
http://www.simplypsychology.org/Social­Facilitation.html
(n.d.). Retrieved January 31, 2016, from
https://en.wikipedia.org/wiki/Social_loafing
(n.d.). Retrieved January 31, 2016, from
https://en.wikipedia.org/wiki/Sexism
Motivation: The Psychological Factors That Guide Behavior.
(n.d.). Retrieved January 31, 2016, from
http://psychology.about.com/od/mindex/g/motivation­definition.ht
m
(n.d.). Retrieved January 31, 2016, from
https://en.wikipedia.org/wiki/Balance_theory
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