12 Marketing Gems to Take Your Social Networks from Blah toYee-Haw
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Does social media feel like a chore? Find yourself posting just for the sake of posting? Tired of the same ol’ thing? In this session, Lissa Duty will share her social media gems that will help you replace the blah with yee-haw! She’ll share her secrets for: - Creating content - Finding share-worthy stuff - Getting engagement - Maintaining the momentum Creating unique content to post every day can be tedious and time-consuming, so along the way Lissa will talk tools, tips and tricks that make it easier – and more profitable! Whether doing social media for yourself, a business or a client, the power of social media is in the passion you put into it! Stop posting on social media because you have to – do it because you want to. Attend the session to find out how.
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12 Marketing Gems to Take Your Social Networks from Blah toYee-Haw
- 2. www.RocksDigital.com#BigD17 / @LissaDuty TAKE SOCIAL NETWORKS FROM BLAH TO YEE-HAW! • Creating • Maintenance • Community • Tools 12 MARKETING GEMS
- 3. www.RocksDigital.com#BigD17 / @LissaDuty GETTING STARTED Define your objective – why are you using social media? What is the message you are wanting to get out to your connections? What are the results you hope to achieve? Who is your target audience? Which social media sites are your target audience frequenting?
- 4. www.RocksDigital.com#BigD17 / @LissaDuty SETTING UP NETWORKS
- 5. www.RocksDigital.com#BigD17 / @LissaDuty CONTENT SCHEDULE Set aside one hour weekly to write updates Write social media posts a week at a time Type them in word and save them Schedule them in advance Use themes to make writing easier
- 6. www.RocksDigital.com#BigD17 / @LissaDuty MOTIVATION MONDAY Share quotes, images and inspirational messages that reflect the brand.
- 7. www.RocksDigital.com#BigD17 / @LissaDuty TIP TUESDAY Short tips that provide value for the reader.
- 8. www.RocksDigital.com#BigD17 / @LissaDuty WILD WEDNESDAY Make this the fun day. Share funny pictures, gifs and videos.
- 9. www.RocksDigital.com#BigD17 / @LissaDuty TROUBLE THURSDAY Solve a problem. Provide a resource.
- 10. www.RocksDigital.com#BigD17 / @LissaDuty FEATURE FRIDAY Feature a product / service, a team member, special offers,
- 11. www.RocksDigital.com#BigD17 / @LissaDuty HOOTSUITE SCHEDULER Twitter Facebook Google+ LinkedIn Instagram
- 12. www.RocksDigital.com#BigD17 / @LissaDuty FACEBOOK SCHEDULER Use the Facebook native scheduler for this network.
- 13. www.RocksDigital.com#BigD17 / @LissaDuty EVERGREEN CONTENT Write one hundred updates that are 100 characters Use URL shortener to track clicks (e.g. bit.ly) Upload them to Hootsuite via an excel file Free Version supports 3 social media profiles. $19.99 Professional Automated spinning tool – SocialOomph.com Free Twitter basic features. $6.97 Twitter Only $17.97 Professional Version (bi-weekly rate)
- 14. www.RocksDigital.com#BigD17 / @LissaDuty EVERGREEN EXAMPLES Facebook Twitter LinkedIn
- 15. www.RocksDigital.com#BigD17 / @LissaDuty HOOTSUITE BULK UPLOADER Limited to 350 updates across all profiles. Duplicates are not allowed. You can use images.
- 16. www.RocksDigital.com#BigD17 / @LissaDuty SOCIALOOMPH Twitter Facebook LinkedIn Pinterest Note: Supports posting images and RSS feeds.
- 17. www.RocksDigital.com#BigD17 / @LissaDuty REPURPOSING CONTENT Do you have articles you can turn into tips and images? Do you have a list of How Tos / FAQs on your website you can share? Do you have product videos you can clip?
- 18. www.RocksDigital.com#BigD17 / @LissaDuty REPURPOSED INFOGRAPHIC Turned into 13 images and 5 articles! Source: https://www.advicelocal.com/blog/kpcb-2017-internet-trends/
- 19. www.RocksDigital.com#BigD17 / @LissaDuty REPURPOSED POWERPOINT Source: https://www.advicelocal.com/blog/18-local-mobile-tips/ Turned a PowerPoint into two blogs, a guide and an infographic!
- 20. www.RocksDigital.com#BigD17 / @LissaDuty RSS FEED TRUSTED CONTENT Google + Twitter LinkedIn
- 21. www.RocksDigital.com#BigD17 / @LissaDuty DLVR.IT Twitter Facebook Google+ LinkedIn Resource: https://www.rocksdigital.com/rss-feeds-dlvrit-social-media/
- 22. www.RocksDigital.com#BigD17 / @LissaDuty MAINTENANCE Action Specifics Schedule times to engage daily 3 times per day Add more content (on Twitter) Minimum 6 per day Follow blogs through a reader Tweet during peak times Share / Retweet others Identify others that have a larger following and RT. If they RT you keep it going. Respond Reply to those that share Ask questions Drive conversation
- 23. www.RocksDigital.com#BigD17 / @LissaDuty BUILDING A COMMUNITY Engage Users Ask Questions Evoke Emotion Solve Problems Influencing the influencers Build small tribe Share valuable information Create Influencer Offers
- 25. www.RocksDigital.com#BigD17 / @LissaDuty CONNECTING WITH INFLUENCERS Use Google and search out top Twitter users lists and blog posts influencer lists Follow those on the list & congratulate them in stream for being included on the list If they are an authority in a certain area, ask questions that would use their expertise Target 3 to 5 individuals that responded friendly and connect with them regularly
- 26. www.RocksDigital.com#BigD17 / @LissaDuty HASHTAG TOOLS Hashtags.org Twubs.com
- 27. www.RocksDigital.com#BigD17 / @LissaDuty WRAP UP Set a schedule so you don’t get caught up Define what your goals are for each day Use tools to make it easier Set email notifications to limit interruption Avoid being negative and conflict