This document provides a checklist of digital marketing best practices for websites built with Drupal. It covers topics like speed and performance, security, content creation, SEO, social media, email/mobile marketing, ecommerce, analytics, and marketing automation. For each topic, it lists both general strategies and specific Drupal modules that can help with implementation. The overall document aims to guide users on optimizing their Drupal site for digital marketing success.

1. bloomidea.com
Drupal Digital Marketing Checklist
José Fernandes
jose@bloomidea.com
18 November 2020

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BUSINESS DEVELOPMENT
Our digital business consultancy service has made nearly a
hundred of online businesses bloom. From the creation of
the strategy to the definition of actions to reach goals, we
transform a simple idea in to a business.
DESIGN
The way our business idea is visually communicated is just
as important as the business idea itself. We believe that
design is more than a differentiating factor, it's also the
secret to the creation of attractive projects.
WHAT WE DO?
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CONTENT CREATION
Currently, online content must fulfill three indispensable
requisites: be well-built, have its own voice, and tell a good
story. At Bloomidea, we perfect contents and elevate your
brand or business' communication through the
more appropriate formats.
WEB AND MOBILE DEVELOPMENT
Equipped with the idea, the contents, and the visual
communication that will bring a new project to life, it's
time to leave the creative cocoon and start implementing.
At Bloomidea, development is completely customized.
OUR SERVICES
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DIGITAL MARKETING
Since there are no barriers or limits in the digital world and
culture, BloomIdea holds the passport that allows your
company to go even further.
INTERNATIONALIZATION STRATEGY
From study and prospection of international markets to
the internationalization plan and the definition of strategic
actions, we know how to place your project in the market.
OUR SERVICES
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6. OUR CLIENTS
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DRUPAL DIGITAL MARKETING CHECKLIST
q Speed & Performance
q Security
q Content
q SEO / PPC
q Social Media
q Email/Mobile Marketing
q Ecommerce
q Measuring & Analyzing
q Marketing Automation & CRM
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SPEED & PERFORMANCE
§ Minimalist Design
§ Reduce External Resources
§ Caching Everywhere
§ Combine CSS & JavaScript Files
§ Use a Content Delivery Network
§ Image Optimization
§ Faster Server
§ PHP 7.x
§ Database Optimization
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SPEED & PERFORMANCE: MODULES
§ BigPipe, Internal Page Cache, Internal Dynamic Page Cache
§ Blazy
§ Fast 404
§ Quicklink
§ Advanced CSS/JS Aggregation
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SECURITY
§ GDPR Compliance
§ Keep Drupal And Modules Up To Date
§ Use Drupal Security Modules
§ Server Firewall / Web Firewall
§ Always Use HTTPS
§ Secure Drupal HTTP Headers
§ Secure File Permissions And Ownership
§ Backups!
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SECURITY: MODULES
§ Security Review
§ HTTP Response Headers
§ CAPTCHA or Simple Google reCAPTCHA
§ General Data Protection Regulation
§ EU Cookie Compliance
§ Password Policy
§ Login Security
§ Hacked!
§ Automated Logout
§ Session Limit
§ Two-factor Authentication (TFA)
§ Backup and Migrate
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CONTENT
§ Drupal Is The Best CMS
§ Blog
§ Content Translation
§ RSS / Syndicated Content
§ Content Planning
§ Landing Pages
§ Product Pages
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ALL THIS CAN BE CONTENT MARKETING
Blog Posts, Social Media Updates, Infographics,
eBooks, Webinars, Industry Reports, Videos,
Podcasts, Images, Case Studies, Demos,
Customers Testimonials, Detailed Product Info,
etc.

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CONTENT: MODULES
§ Media, Layout Builder, Aggregator
§ Content Planner
§ Scheduler
§ Paragraphs
§ Webform
§ Feeds
§ Translation Management Tool
§ Smart Content
§ Google Optimize
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SEO / PPC
§ <title>, h1, h2, h3…
§ robots.txt
§ Xml Sitemap
§ Meta Tags
§ Clean URLS
§ Redirects
§ Fix Broken Links
§ Images With The Alt Tag
§ Breadcrumbs
§ Structured data
§ Working 404 Page
§ Remarketing Ready
§ Google Search Console
§ Speed
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SEO / PPC: MODULES
§ SEO Checklist
§ Metatag
§ Redirect
§ Hreflang
§ Simple XML sitemap
§ Easy Breadcrumb
§ Search 404
§ Node Link Report
§ Link checker
§ RobotsTxt
§ Real-time SEO for Drupal
§ Schema.org Metatag
§ Google AdWords Conversion Tracking
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SOCIAL MEDIA
§ Social Login Services
§ Social Media Share Buttons
§ Tracking Pixels
§ Open Graph Tags
§ Social Share Images
§ Embed Social Media Feeds
§ Remarketing Ready
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SOCIAL MEDIA: MODULES
§ Social Auth
§ Better Social Sharing Buttons
§ Social Media Links Block and Field
§ Facebook Pixel
§ Metatag
§ Facebook Page Plugin
§ Simple Instagram Feed Block
§ Twitter Block
§ Get Linkedin Posts
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EMAIL/MOBILE MARKETING
§ Send HTML Email
§ Email Newsletter
§ Email Campaigns
§ SMS Campaigns
§ Push-Notifications
§ UTM Tracking
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EMAIL/MOBILE MARKETING: MODULES
§ Swift Mailer
§ Simplenews
§ Simplenews Stats
§ Mailchimp
§ Easy Email
§ VBO Push Notifications
§ SMS Framework
§ SMS VBO
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ECOMMERCE
§ Promotions and coupons
§ Expand your reach with Product feeds
§ Shopping Cart Abandonment Recovery
§ Remarketing / Dynamic Ads
§ Live chat sales and support
§ E-Commerce Rich Snippets
§ Google Analytics Enhanced E-commerce integration
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MEASURING & ANALYZING
§ Track Site Visitors
§ Goals & Events Set Up
§ Add UTM Tracking to your campaigns
§ Search Terms Analysis
§ Heatmaps
§ Surveys
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MEASURING AND ANALYZING: MODULES
§ Views
§ Google Analytics
§ Matomo Analytics
§ Visitors
§ GoogleTagManager
§ Commerce Google Tag Manager
§ Google Analytics Event Tracking
§ Search API stats
§ Simplenews Stats
§ Hotjar
§ Commerce Reporting
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ECOMMERCE: MODULES
§ Drupal Commerce
§ Commerce Product Feeds API
§ Commerce Abandoned Carts
§ Facebook Pixel
§ Google Analytics
§ GoogleTagManager
§ Tawk.to - Live chat application
§ Schema.org Metatag
§ Commerce Google Tag Manager
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MARKETING AUTOMATION & CRM
§ Contacts
§ Webform
§ Webform Mautic
§ Mautic Integration
§ HubSpot (Webform)
§ Salesforce Suite
§ OroCRM (to be released)
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