Social Reporting: Supporting Amplified Events


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Slides for a talk on "Social Reporting: Supporting Amplified Events" given by Brian Kelly, Cetis at a Social Reporting workshop in Pretoria, South Africa on Monday 2 June 2014.

See events/saoim-2014-social-reporting-supporting-amplified-events/

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Social Reporting: Supporting Amplified Events

  1. 1. Social Reporting: Supporting Amplified Events Brian Kelly Innovation Advocate Cetis University of Bolton Bolton, UK Contact Details Email: Twitter: @briankelly Cetis Web site: Blog: Slides and further information available at events/saoim-2014-social-reporting-supporting-amplified-events/ Event hashtag: #saoim
  2. 2. About Me Brian Kelly: • Innovation Advocate at Cetis, University of Bolton • Was UK Web Focus at UKOLN (1996-2013) • Prolific blogger (1,290+ posts since Nov 2006) • Twitter user to support professional work • Researcher in Web accessibility, preservation, .. Involvement with Amplified Events: • Created Amplified conferences Wikipedia article • Organised several workshops on Amplified events • Archives amplified events of personal interest 2
  3. 3. 3 3 You are free to: copy, share, adapt or re-mix; photograph, film or broadcast; blog, live-blog or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Idea from Cameron Neylon Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at: To be confirmed at end of session
  4. 4. Real-time Peer Review: 2003 'Hot' or Not? Welcome to real-time peer review The keynote speaker was clear. He informed his audience during [the WWW 2003 conference] that none other than Tim Berners-Lee … had first referred to embedded menus as hot links. A few minutes later, while the speaker was still in full flow, delegates … learnt that this was not the case, at least as Berners-Lee himself remembers it. He had joined the electronic discussion that was accompanying the lecture and in a brief message … stated: "I didn't call them 'hot'. I just called them links." 4 'Hot' or Not? Welcome to real-time peer review, Paul Shabajee, Times Higher Education Supplement (London), 1 August 2003 History
  5. 5. THE Article - Concerns Potential Negative Aspects: “about 10 per cent of the audience had laptops - one person was heard to say that the noise of tapping keyboards drowned the speaker out at the back of the room. … it can be very distracting having someone typing quickly and reading beside you, rather than watching the speaker” “There can also be a feeling of being excluded … by not being part of a particular online group” “It is probable that the speakers will find it hardest to adjust. It may be disconcerting to know that members of your audience are, as you speak, using the web to look at your CV, past work and checking any data that seems a bit dubious”5 History
  6. 6. THE Article - Conclusions Conclusions: “… these technologies are likely to be beneficial. The added possibilities for collective learning and analysis, comprehensive notes with insights and links, often far more extensive than the speaker might have, are advantages previously unimaginable. Perhaps the richest potential lies in the interaction between members of the audience, particularly if you believe that learning and the generation of knowledge are active, engaging and social processes 6 Emphasis added See also Amplified Conference article in Wikipedia History
  7. 7. History Using Networked Technologies to Support Conferences, Kelly, B., Tonkin, E. and Shabajee, P. EUNIS 2005 Conference Proceedings 7 Conclusions ... The paper highlights some of the potential dangers to be aware of and provides advice on suitable approaches which can be taken and a framework which can be used to develop an appropriate acceptable use policy. …
  8. 8. History 8 Amplified conference blog post by Lorcan Dempsey, 25 July 2007
  9. 9. What is an Amplified Event From Wikipedia article: An amplified conference is a conference or similar event in which the talks and discussions at the conference are 'amplified' through use of networked technologies in order to extend the reach of the conference deliberations. The extension of a physical event (or a series of events) through the use of social media tools for expanding access to (aspects of) the event beyond physical and temporal bounds. Such amplification takes place in the context of intent to make the most of the intellectual content, discussion, networking, and discovery initiated by the event through the process of sharing with co-attendees, colleagues, friends and wider informed publics. 9
  10. 10. Different Approaches • Amplification of the audiences' voice: Use of Twitter so you can discuss ideas beyond your immediate neighbours. • Amplification of the speaker's talk: The audience isn't restricted to those who are physically present. • Amplification of the speaker's slides: Services such as Slideshare enable slides to be easily found, embedded elsewhere & commented on. • Amplification of feedback to the speaker: Twitter can provide real-time feedback to a speaker. • Amplification across time: Video & audio technologies can be used to allow a talk to be made available after the event. • Amplification of a conference's collective memory: Services such as Flickr provide amplification of event memories. • Amplification of the learning: Following links and discussing speakers ideas can enrich the learning. 10
  11. 11. Environmental Benefits Practices for Event Amplification: a Greening Events II Report. Pitkin, P., Shabajee, P. & Kelly, B. (ed) 11
  12. 12. Mainstream Event amplification is becoming mainstream • Businesses e.g. • Tools and services for managing content; video and audio streaming; curating content; .. • Workshops • … 12
  13. 13. Eventamplifier blog With maturity we see promotion of benefits complemented by ways of addressing challenges 13
  14. 14. Amplified Events: For Organisers (1) Some advice for event organisers: • Decide level of engagement with event amplification  Ban it (need to make reasons clear)  Leave it to others  Promote it (e.g. hashtag, encouragement, …)  Manage it • Publish your event on a social directory (Lanyrd) 14
  15. 15. Using Lanyrd From an event organisers view Lanyrd can provide: • An additional opportunity for marketing • Connections between speakers, organisers and audience • An event calendar 15
  16. 16. Lanyrd From a speaker’s view Lanyrd provides: • A record of speaking appearances • Connections between speakers, organisers and audience 16
  17. 17. Amplified Events: For Organisers (2) Organisers choose to encourage event amplification: • Announce event hashtag early (call for papers; people travelling; people promoting event; avoid multiple hashtag variants; …) #saoim • Create Twitter archive early: e.g. • Consider hashtags for individual talks / parallel sessions: #saoim #p1 or #saoimfutures Choose whether to: • Pay for an official event amplifier • Look for volunteers to carry out official event amplification • Leave it to participants After the event: • Process archives • Use as evaluation • Decide whether event amplification was worthwhile 17
  18. 18. 18 • IWMW – an amplified event for practitioners
  19. 19. •Opportunities and challenges for speakers 19
  20. 20. Amplified Events: For Speakers Thoughts • Do you want to be tweeted? • Include your Twitter id on title slide (get feedback after – or during – your talk) • Include event hashtag 20 After your talk: • Review the tweets • Respond accordingly • Consider developing your professional network • Consider Storifying tweets about your talk It Started With A Tweet, UK Web Focus blog, 26 March 2010 5,000 Tweets On, UK Web Focus blog, 10 August 2010
  21. 21. Amplified Events: For The Chair Chair / event amplifier • Clarify AUP at start of session • Consider ways of ‘managing’ concerns • Flag start of talk (helps Storify) • Consider posting photo of speaker At end of talk: • Consider requesting feedback:  What was the key thing you got from the talk?  What three words would summarise the talk? • Invite questions on Twitter 21
  22. 22. Amplified Events: For The Audience For the audience • Bring and use your mobile device • Familiarise yourself with apps (and sound) in advance • Be willing to publish:  Sharing the work load  Providing diversity of perspectives  “I don’t understand” • Be considerate when being critical 22
  23. 23. Who Pays? •Opportunities for remote audience •See Streaming of IWMW 2012 Plenary Talks – But Who Pays?, UK Web Focus blog, 18 Jun 2012 23
  24. 24. Using Storify Blog post on “Emerging Best Practices for Using Storify For Archiving Event Tweets” 24
  25. 25. Using Storify 25
  26. 26. Questions? Any questions, comments, …? 26 Relevant papers: • Using Networked Technologies To Support Conferences, Kelly, B., Tonkin. E. and Shabajee, P. EUNIS 2005 • Open Content and Open Events: Professional Development in an Amplified World, Kelly, B. Online Information 2011 Conference, London, UK. 29 Nov - 1 Dec 2011 Relevant presentations: • Using Social Media at Conferences and Other Events: Backchannel, Amplification, Remote Participation and Legacy, SpotOn London 2012 conference • The Economical Way to Amplify Your Event: Opportunities & Concerns, IWMW 2011 • Amplified Events: What? Why? How?, JISC 2011 • Event Amplification Using Social Media, JISC Comms, Oct 2010 • What Can We Learn From Amplified Events, Girona , Sept 2010 From
  27. 27. This presentation, “Social Reporting: Supporting Amplified Events” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 4.0 Licence Note the licence covers most of the text in this presentation. Quotations may have other licence conditions. Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found. 27 Slides and further information available at supporting-amplified-events/ Licence and Additional Resources