Slides for a talk on "Social Reporting: Supporting Amplified Events" given by Brian Kelly, Cetis at a Social Reporting workshop in Pretoria, South Africa on Monday 2 June 2014. See http://ukwebfocus.wordpress.com/events/saoim-2014-social-reporting-supporting-amplified-events/

1. Social Reporting:
Supporting Amplified Events
Brian Kelly
Innovation Advocate
Cetis
University of Bolton
Bolton, UK
Contact Details
Email: ukwebfocus@gmail.com
Twitter: @briankelly
Cetis Web site: http://www.cetis.ac.uk/
Blog: http://ukwebfocus.wordpress.com/
Slides and further information available at http://ukwebfocus.wordpress.com/
events/saoim-2014-social-reporting-supporting-amplified-events/
Event hashtag: #saoim

2. About Me
Brian Kelly:
• Innovation Advocate at Cetis, University of Bolton
• Was UK Web Focus at UKOLN (1996-2013)
• Prolific blogger (1,290+ posts since Nov 2006)
• Twitter user to support professional work
• Researcher in Web accessibility, preservation, ..
Involvement with Amplified Events:
• Created Amplified conferences Wikipedia article
• Organised several workshops on Amplified events
• Archives amplified events of personal interest
2

3. 3
3
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To be confirmed
at end of session

4. Real-time Peer Review: 2003
'Hot' or Not? Welcome to real-time peer review
The keynote speaker was clear. He informed his
audience during [the WWW 2003 conference] that
none other than Tim Berners-Lee … had first referred
to embedded menus as hot links.
A few minutes later, while the speaker was still in full
flow, delegates … learnt that this was not the case, at
least as Berners-Lee himself remembers it.
He had joined the electronic discussion that was
accompanying the lecture and in a brief message …
stated: "I didn't call them 'hot'. I just called them links."
4
'Hot' or Not? Welcome to real-time peer review, Paul Shabajee,
Times Higher Education Supplement (London), 1 August 2003
History

5. THE Article - Concerns
Potential Negative Aspects:
“about 10 per cent of the audience had laptops -
one person was heard to say that the noise of
tapping keyboards drowned the speaker out at
the back of the room. … it can be very distracting
having someone typing quickly and reading beside
you, rather than watching the speaker”
“There can also be a feeling of being excluded …
by not being part of a particular online group”
“It is probable that the speakers will find it hardest
to adjust. It may be disconcerting to know that
members of your audience are, as you speak, using
the web to look at your CV, past work and
checking any data that seems a bit dubious”5
History

6. THE Article - Conclusions
Conclusions:
“… these technologies are likely to be beneficial.
The added possibilities for collective learning and
analysis, comprehensive notes with insights and
links, often far more extensive than the speaker
might have, are advantages previously
unimaginable.
Perhaps the richest potential lies in the interaction
between members of the audience, particularly if
you believe that learning and the generation of
knowledge are active, engaging and social
processes
6
Emphasis added
See also Amplified Conference
article in Wikipedia
History

7. History
Using Networked
Technologies to Support
Conferences, Kelly, B.,
Tonkin, E. and Shabajee, P.
EUNIS 2005 Conference
Proceedings
7
Conclusions
... The paper highlights some of the
potential dangers to be aware of and
provides advice on suitable approaches
which can be taken and a framework
which can be used to develop an
appropriate acceptable use policy. …

8. History
8
Amplified conference blog post by Lorcan Dempsey,
25 July 2007

9. What is an Amplified Event
From Wikipedia article:
An amplified conference is a conference or similar
event in which the talks and discussions at the
conference are 'amplified' through use of networked
technologies in order to extend the reach of the
conference deliberations.
The extension of a physical event (or a series of
events) through the use of social media tools for
expanding access to (aspects of) the event beyond
physical and temporal bounds. Such amplification
takes place in the context of intent to make the most
of the intellectual content, discussion, networking,
and discovery initiated by the event through the
process of sharing with co-attendees, colleagues,
friends and wider informed publics.
9

10. Different Approaches
• Amplification of the audiences' voice: Use of Twitter so you
can discuss ideas beyond your immediate neighbours.
• Amplification of the speaker's talk: The audience isn't
restricted to those who are physically present.
• Amplification of the speaker's slides: Services such as
Slideshare enable slides to be easily found, embedded
elsewhere & commented on.
• Amplification of feedback to the speaker: Twitter can
provide real-time feedback to a speaker.
• Amplification across time: Video & audio technologies can be
used to allow a talk to be made available after the event.
• Amplification of a conference's collective memory: Services
such as Flickr provide amplification of event memories.
• Amplification of the learning: Following links and discussing
speakers ideas can enrich the learning.
10

11. Environmental Benefits
Practices for Event
Amplification: a Greening
Events II Report. Pitkin, P.,
Shabajee, P. & Kelly, B. (ed)
11

12. Mainstream
Event amplification is
becoming mainstream
• Businesses e.g.
eventamplifier.com
• Tools and services
for managing
content; video and
audio streaming;
curating content; ..
• Workshops
• …
12

13. Eventamplifier blog
With maturity
we see
promotion of
benefits
complemented
by ways of
addressing
challenges
13http://eventamplifier.com/blog/

14. Amplified Events: For Organisers (1)
Some advice for event organisers:
• Decide level of engagement with event
amplification
 Ban it (need to make reasons clear)
 Leave it to others
 Promote it (e.g. hashtag, encouragement, …)
 Manage it
• Publish your event on a social directory (Lanyrd)
14

15. Using Lanyrd
From an event organisers
view Lanyrd can provide:
• An additional
opportunity for
marketing
• Connections between
speakers, organisers
and audience
• An event calendar
15

16. Lanyrd
From a speaker’s
view Lanyrd
provides:
• A record of
speaking
appearances
• Connections
between
speakers,
organisers and
audience
16

17. Amplified Events: For Organisers (2)
Organisers choose to encourage event amplification:
• Announce event hashtag early (call for papers; people
travelling; people promoting event; avoid multiple hashtag
variants; …) #saoim
• Create Twitter archive early: e.g.
twubs.com/saoim
• Consider hashtags for individual talks / parallel sessions:
#saoim #p1 or #saoimfutures
Choose whether to:
• Pay for an official event amplifier
• Look for volunteers to carry out official event amplification
• Leave it to participants
After the event:
• Process archives
• Use as evaluation
• Decide whether event amplification was worthwhile
17

18. 18
• IWMW – an amplified event for practitioners

19. •Opportunities and
challenges for speakers
19

20. Amplified Events: For Speakers
Thoughts
• Do you want to be tweeted?
• Include your Twitter id on
title slide (get feedback after
– or during – your talk)
• Include event hashtag
20
After your talk:
• Review the tweets
• Respond accordingly
• Consider developing your professional network
• Consider Storifying tweets about your talk
It Started With A Tweet, UK Web Focus blog, 26 March 2010
5,000 Tweets On, UK Web Focus blog, 10 August 2010

21. Amplified Events: For The Chair
Chair / event amplifier
• Clarify AUP at start of session
• Consider ways of ‘managing’ concerns
• Flag start of talk (helps Storify)
• Consider posting photo of speaker
At end of talk:
• Consider requesting feedback:
 What was the key thing you got from the talk?
 What three words would summarise the talk?
• Invite questions on Twitter
21

22. Amplified Events: For The Audience
For the audience
• Bring and use your mobile device
• Familiarise yourself with apps (and sound) in
advance
• Be willing to publish:
 Sharing the work load
 Providing diversity of perspectives
 “I don’t understand”
• Be considerate when being critical
22

23. Who Pays?
•Opportunities for remote
audience
•See Streaming of
IWMW 2012 Plenary
Talks – But Who Pays?,
UK Web Focus blog, 18
Jun 2012
23

24. Using Storify
Blog post on
“Emerging Best
Practices for Using
Storify For Archiving
Event Tweets”
24

25. Using Storify
25https://storify.com/briankelly/what-i-know-is-the-wikisymposium-held-on-19-march

26. Questions?
Any questions, comments, …?
26
Relevant papers:
• Using Networked Technologies To Support Conferences, Kelly, B.,
Tonkin. E. and Shabajee, P. EUNIS 2005
• Open Content and Open Events: Professional Development in an
Amplified World, Kelly, B. Online Information 2011 Conference,
London, UK. 29 Nov - 1 Dec 2011
Relevant presentations:
• Using Social Media at Conferences and Other Events:
Backchannel, Amplification, Remote Participation and Legacy,
SpotOn London 2012 conference
• The Economical Way to Amplify Your Event: Opportunities &
Concerns, IWMW 2011
• Amplified Events: What? Why? How?, JISC 2011
• Event Amplification Using Social Media, JISC Comms, Oct 2010
• What Can We Learn From Amplified Events, Girona , Sept 2010
From http://www.ukoln.ac.uk/web-focus/presentations

27. This presentation, “Social Reporting: Supporting Amplified Events” by
Brian Kelly, Cetis is licensed under the Creative Commons Attribution 4.0
Licence
Note the licence covers most of the text in this presentation. Quotations
may have other licence conditions.
Images may have other licence conditions. Where possible links are
provided to the source of images so that licence conditions can be found.
27
Slides and further information available at
http://ukwebfocus.wordpress.com/events/saoim-2014-social-reporting-
supporting-amplified-events/
Licence and Additional Resources