Burberry Essay Explores Strategic Development

Burberry Essay
LONDON SCHOOL OF BUSINESS & FINANCE Strategic Development at Burberry Student
Name: Madhumalesh Prakash Student ID: A4036664 Submission Date: 4th November, 2011 Intake:
MBA Batch 8A Module Name: Strategic Planning Module Code: SP Assignment Title: Longitudinal
Strategic Development Study Word Count: 4044 Table of Contents 1. Recent past to the present: 3
1.1. Introduction 3 1.2. Business 3 1.3. Leadership and culture at Burberry 4 1.4. Strategies
deployed 4 2. The Strategic Position 6 2.1. Macro–Environment 6 2.2. Industry and market structure
and competitive conditions 7 2.3. Strategic capability, Resources and Competences 8 2.3.1. Strategic
capability 9 2.3.2. Resources 9 2.3.3. Competences 9 ... Show more content on Helpwriting.net ...
Her transformation of Burberry had become a text book example of how to transform a business that
other luxury brands are sometimes said to be "doing a Burberry" (Financial Times 2004). In 2005
Angela Ahrendts, replaced Bravo as Chief Executive who made changes to Burberry product line by
making checks more stable and by focusing more on higher–margin products like handbags and
perfumes (Friedman 2011). 1.4. Strategies deployed Alfred Chandler(1963) defines strategy as ' the
determination of the long–run goals and objectives of an enterprise and the adoption of courses of
action of an enterprise and the adoption of courses of action and the allocation of resources
necessary for carrying out these goals'. And Michael porter(1996) sees it as 'Competitive strategy is
about being different. It means deliberately choosing different set of activities to deliver a unique
mix of value'. Developing or making a strategy for a management is very complex in nature. It
needs to be made in the uncertainty situations and may also affect the operational decisions. New
strategy developed may also involve the change in present culture of an organisation which is
difficult and may adversely affect the performance of the organisation. Strategies usually exist at a
number of levels in an organisation. Let's distinguish different levels of strategies and analyse it
using Burberry's strategies. The strategic themes of Burberry are: Leveraging the
... Get more on HelpWriting.net ...

British Immigration After 1945
Immigration became a significant part of society in the post–war period, it redefined the public's
perception regarding culture and attitudes in society. Despite this, it is worth noting that immigration
was not a new phenomenon in 1945. Britain had welcomed refugees in the past, notably the Irish
who became one of the largest groups throughout the 20th century. Many Europeans also sought
refuge in Britain, for example German refugees who fled to Britain in 1930 ; Peter Fryer notes on
the existing black community in Britain since the 16th century. However, the level of immigration
after 1945 was enough to redefine British culture and created an exclusive national identity by
where 'Britishness' is now recognised through the colour of your skin. Race as a concept has also
transformed, with culture being a major element in British society. Politics has also had a major
influence, with the introduction of immigration laws bringing equality among Britain's citizens,
although this could highlight the opinions of the public with the need for legislation to be
introduced. The economy thrived with immigration, noting on the Windrush which allowed the
empty gaps in employment to be filled. However, despite the progress that has been made due to
immigration, the reaction of the people wasn't always as positive, subsequently leading to racial
tensions and a lack of respect among the people for immigration. These aspects are very significant
when discussing the development of

Persuasive Essay On Australia Day
Present day Australia is met with the issue of outlining a sense of a nationwide community, after the
breakdown of the British race patriot idea in the mid–1960s with the introduction of
multiculturalism. The Euro–centric perception of Australia was annulled and it was incapable in
playing a significant part in Australian policies and priorities. It triggered a calamity of national
identity and meaning. The credence that Australian's were apart of Britain, united by history,
tradition and blood needed to be revised. A people who had recognized themselves so strongly with
the British race now had to accede their race awareness and apprehend the notion of being a now
multicultural society. The dawn of multiculturalism also provoked a quandary for balancing a
respect of the British heritage with the abating relevance of the British connection and to construct a
new language of community from the residues of the old British ways. ... Show more content on
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The pursuit for a national day has been a part of an effort to define our unique national identity and
a day that defines it. Australia Day is a subject of debate, reflecting the fact that national identity is
unsolidified and difficult to delineate. In this essay I will outline the argument that Australia's
national day should reflect both its present day society and history, with the help of articles from
'The Conversation', 'Modern Australia's defining moment came long after the First Fleet' and
'Australia Day nationalism walks in the footsteps of ugly precedents.' Australia day should be
completely unrelated to British colonialism and its catastrophic impacts on Aboriginal people and
their culture and encompass the multicultural society it is today. More significantly however, it
should quite simply be a day that has significant historical relevance for present day

Escalation Of Tea Trade From 1700 To 1750
e escalation of tea importation and sales over the period 1690 to 1750 is mirrored closely by the
increase in importation and sales of cane sugar: the British were not drinking just tea but sweet tea.
[28] Thus, two of Britain's trading triangles converged: the sugar sourced from Britain's trading
triangle encompassing Britain, Africa and the West Indies and the tea from the triangle
encompassing Britain, India and China.[28]
In China, the Qing dynasty Qianlong Emperor decreed that "China was the center of the world and
had everything they could ever need, so all trade with foreigners must be paid for in silver!"
[disputed – discuss] This meant that British traders had to pay China for its tea with silver bullion.
Critics of the tea trade at

Examine the Claim That Britishness Is Defined by Shared...
Evaluate the claim that British identity is defined by shared values.
"National identities are only one among the many identities that people can hold", (Clarke, 2009,
p.212). How people perceive themselves and are perceived by others as British poses the question as
to what Britishness is and who counts as British? To evaluate the role, shared values play in defining
the British Identity it is necessary to examine how it is formed through place, culture, ethnicity,
diversity and imagined community, without judgements being made as to who should and should
not be included.
Individuals if asked to describe themselves will do so in many different ways, but will give
reference to family, peer groups, ethnic groups, gender and class, all ... Show more content on
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The values referred to earlier by Blunkett and Phillips are being used to describe Britain by the
means of shared values. Blunkett also suggests that Britain's institutions such as the NHS and the
BBC stand for these values. They both use language such as "inclusive" or "open" to suggest that
British identity is "open to all citizens", (Clarke, 2009, p.221). That "British is as British does. It is
about what people do, not who they are", (Phillips cited in Clarke, 2009, p.223). Statements such as
these, relating to "national identities are often intended to persuade people to think or act in a certain
way", (Clarke, 2009, p.214).
Parekh supports the view that "Britain has become a multi–ethnic and multicultural society and
must develop a more multiple and complex national identity", (cited in Clarke, 2009, p.225). In
opposition to this is the view that "diversity may have gone 'too far', undermining national identity
and the forms of social solidarity that 'keeps us together'", (Clarke, 2009, p.225). Goodhart writes
about two forms of diversity," value" and "ethnic". He describes how Britain has changed over the
last sixty years from one where it was possible to predict "the attitudes, even behaviour of the
people living in your immediate neighbourhood" to one with "greater diversity in lifestyles and
values", (Goodhart cited in Clarke, 2009, p.225). The increase in

Antoinette's Treatment Of Women In The Late 1800s
The novel opens a short while after the Slavery Abolition Act 1833 ended slavery in the British
Empire on 1 August 1834. The protagonist Antoinette relates the story of her life from childhood to
her arranged marriage to an unnamed Englishman . As their marriage progresses, Antoinette, whom
he renames "Bertha" and confines to a locked room, descends into madness, in part from despair at
being torn from her island home in the Caribbean and subjected to an alien culture and climate.
Part One takes place in Coulibri, Jamaica, and is narrated by Antoinette as a child. Since the
abolition of slavery her family has become very poor, Antoinette's mother Annette must remarry to a
wealthy Englishman Mr. Mason. Angry at the returning prosperity of their ... Show more content on
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In Wide Sargasso Sea Jean Rhys draws attention to the colonialism and slave trade by which both
Mr. Rochester and Antoinette made their fortunes. The novel does not shy away from uncomfortable
truths about British history that had been neglected in Bronte's narrative. Trevor Hope remarks that
the "triumphant conflagration of Thornfield Hall in Wide Sargasso Sea may at one level mark a
vengeful attack upon the earlier textual structure". The destruction of Thornfield hall occurs in both
novels however Rhys epitomizes the fire as a liberating experience for Antoinette. If then Thornfield
hall represents domestic ideas of Britishness then Hope suggests Wide Sargasso Sea is "taking
residence inside the textual domicile of empire in order to bring about its disintegration or even,
indeed, its

The Uk 's Constitution And The United States
Unlike many other Nations with a codified constitution, the UK has no single constitutional
document– this means, she has no single constitutional document but whose main sources are, Acts
of Parliament, Judicial decisions and Constitutional conventions. This essay looks at the features of
the UK's constitution, what a written constitution entails and whether or not it would be desirable
for UK to embrace codification being the only European state with an unwritten constitution. There
has never been a 'constitutional moment' at which the fundamental rules required clarification and
laying down in a single document; instead, there has been an unusual continuity in the governing
institutions; It has relatively been peaceful, hence, no need for a written constitution . However, this
cannot be said of the codified constitutions, which tend to come about after there has been a severe
rupture in the political system of the country concerned. For example, revolution, civil war, the
ending of dominance by another country . In recent years, the UK's constitution has become partly
written; shifting from a more political to a more legal form of constitutionalism (this can be seen in
the power conferred on the courts to review government decisions on human rights ground.
Moreover, the British constitution has shown itself over centuries to be extraordinarily dynamic and
flexible, with the capacity to evolve in the light of changes in circumstances and in society. There
are many who

The Opium Wars
Script for radio documentary on the Opium Wars
Presenter: It really is no wonder why the Opium Wars are rarely discussed or spoken of in
mainstream media. After all, why would anyone want to look back at the disgraceful and quite
frankly hideous history of how the British procured their favourite national drink? A drink they are
now well known for around the world. A drink that has become synonymous with Britishness.
I am of course referring to glorious tea.
(Song or something can go here)
Presenter: It has always astonished me how accurately a bunch of dry leaves have managed to
epitomise absolute Britishness, after all ask anyone their top 3 items they relate to being British and
among the array of telephone boxes, double decker buses and ... Show more content on
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Opium was first introduced in China by the Turkish and Arab traders and although at first it was
used in limited quantities, a trend of opium smoking became quite fashionable and swept through
China. This lead to a rapid increase in addiction and opium export and this instigated some of the
first government prohibitions in 1723, but the opium trade continued to flourish. At the same time in
Britain there was a high demand for Chinese silks and porcelain, but above all tea, because tea at the
time only came from China. Due to this, China had a considerable amount of power over Britain.
Britain had an insatiable greed for tea and made enormous demands for it at the time and solely
because of this they ended up having to pay almost $6 million silver dollars every year to China.
The only other commodity that the Chinese desired besides this was Opium. The British found that
they could grow poppies in abundance in India and so the British began bartering tea with opium.
This became a way of balancing the trade deficit and the Chinese seemed to have no issue in
depleting their silver reserves for opium. This lead to detrimental effects on Chinese society,
economy and public health as widespread addiction was caused due to the

Chapter 7
Company Case: Bentley Motors: Differentiation and Positioning in International Market
The mission of Bentley Motors, the definitive British luxury car company, to produce best cars in
their class, has remained unchanged since it was expressed eloquently by its founder Walter Owen
Bentley in London in 1919. Located in Crewe, England, since 1946 and owned since 1998 by
Volkswagen AG, Bentley Motors is an international company developing and crafting one of the
world's most desirable luxury cars.
There are many unmistakable characteristics that define a Bentley – distinctive design, handcrafted
luxury, supreme comfort, ultimate performance, and a refined and exhilarating driving experience.
Yet it is the company's brand imaging through ... Show more content on Helpwriting.net ...
In its traditional markets of the United States, the United Kingdom, and Europe, Bentley, through its
dealerships, regularly invites customers to take part in national golf tournaments that culminate in a
cross–national event held in differing worldwide locations; the winner is crowned with the Bentley
"Continental Cup." These events bring together golfers from different continents with a common
interest in golf and Bentley and help to refresh and reinforce its image of luxury and exclusivity.
In its newly found markets in the emerging economies, Bentley increases publicity to raise
awareness of its brand through motor shows, exhibitions, openings of grand showrooms, and
signing of exclusive dealerships to highlight the craftsmanship, quality, and luxury of a Bentley car
and the authenticity of the Bentley name. All these events take place in the most economically
developed and fashionable metropolitan areas, such as Sao Paulo in Brazil; Shanghai, Shenzhen,
and Beijing in China; and Mumbai in India.
Bentley stays true to its English heritage and make sure that the unique "Britishness" is steeped in
its targeted marketing programmes. In the biggest Bentley brand exhibition ever held outside Crewe,
the World of Bentley exhibition held in Shanghai in 2009 featured a myriad of exhibits devoted to
telling the Bentley story of craftsmanship, style, luxury, and heritage originated in England. Bentley
has

The New Symbolic Consumers For Fashion Brands
5. Discussion The study has followed several sets of key previous research findings and contributed
to the new symbolic consumers' model as explained in the following seven arguments. First,
Baudrillard' (1993, 1994, 1998) theory, symbolic consumption, as a focal notion of the study, is
found to be a good foundation to understand consumers' purchasing decisions for fashion brands.
The findings show that consumers choose brands which have relevance or desired 'symbolic value'
for them. Not only Baudrillard, the findings are also in line with the studies of Dittmar (1992, 1994,
2004, 2008), Elliott & Wattanasuwan (1998a) and Wattanasuwan (2003, 2005) regarding how
consumers use fashion products; symbolic consumption is used to represent actual self–identity, and
also to create ideal self–identity. Furthermore, Baudrillard's sign system can be applied to explicate
the process of the signification of fashion brands. The sign system leads to a new model of symbolic
consumers, which is used to illustrate the interrelationship between all consumer influences.
Baudrillard proposed that consumers from different backgrounds interpret fashion symbolism
differently. The findings revealed that fashion brands' marketing elements are translated based on
respondents' experience. The findings also support Grubb and Grathwohl's (1967) model stating that
the signification of fashion goods is generated by the symbolic exchange transactions of groups.
Hence, internal and external influences

The Uk And London Are The Home Of Global Menswear
1. Introduction
'Britain, the UK and London are the home of global menswear'
(Menswear: British Fashion is GREAT, 2004, 6:41) Caroline Rush, chief executive of the British
Fashion Council stated in a video to promote and celebrate British Menswear.
London, as the capital of the United Kingdom and often used synonymous as representing the
country as whole, is regarded by many as the capital of menswear, claiming to have invented several
items crucial for contemporary Western menswear and the long–standing tailoring tradition of
Savile Row. As the statement above, London is also a pivotal point for fashion. Ironically, both are
often referred to separately. Menswear contains more than the fickle, superficial phenomenon of
fashion – as it is ... Show more content on Helpwriting.net ...
After giving a brief introduction about how dress can be and is applied to fuel and represent
nationalist sentiments in relation to gender, I outline what has been interpreted as Britishness in
dress and its use in the fashion industry. In the last chapter, I return to the exhibition in the Museum
of London and critically analyze its conception.
2. Dressing a nation
Nations, despite their localization in certain geographical and geopolitical territories, are always
imagined communities because national boundaries do not necessarily coincide with ethnic and
cultural identities of all members of a nation. Due to nations' artificial construction they are subject
to constant formation and change. To '[foster] a sense of identification' (Kaiser, 2012, p.52) within
such a conglomerate of multiple identities of its inhabitants, often certain forms of dress are
introduced and used to create and establish coherence and uniformity within the nation and
difference to other nations (ibid p.52f).
2.a National femininity
With dress employed as a way to express and strengthen national identification of its inhabitants
many nations chose rural, 'traditional', ethnic or peasant attire, perceived as unchanging and static,
as a most appropriate representative (ibid. p.53).
Especially in the aftermath of colonialism in the

Burberry Brand Life Cycle : Burberry Essay
Burberry Brand life cycle Introduction (1956~1900s) The history of Burberry started in 1856 by
dress maker Thomas Burberry. His store had developed a reputation for selling a quality range of
outerwear By 1870 and the success of Burberry was accelerated with the invention of innovative
fabric 'gabardine' in 1880 Growth (1910s~1950s) During the WWⅠ(1914~18) Burberry was
commissioned by the war office to design a new uniform for the British officers and it is the origin
of Burberry's iconic trench coat and the trademark Burberry Check pattern. In 1960s, Burberry
trench coat was worn by top celebrities in popular movies and Burberry's fame became further
higher accordingly. Maturity (1960s~ mid1990s) From 1967 Check used for umbrellas, scarves,
luggage (Barton and Pratley, 2014). At mid–1980s, exports constituted two third of company's sales
mainly to American and Asian consumers those who desired 'Britishness'. Burberry started licensing
without controlling quality and the market was flooded with Burberry check. Therefore, the luxury
heritage of the company had been severely affected Decline (mid 1990s~mid 2000s) Due to the
indiscreet licensing, the market is flooded with dowdy Burberrys covered with check. Also the
credibility of Burberry were damaged by 'Chav' generation symbolizing themselves with Burberry
check. When Rose Marie Bravo joined Burberry as a CEO in 1997, major department stores Harvey
Nichols and Selfridges did not even stock Burberry ranges, and Harrods

Strategic Analysis Burberry
LONDON SCHOOL OF BUSINESS & FINANCE Strategic Development at Burberry Student
Name: Madhumalesh Prakash Student ID: A4036664 Submission Date: 4th November, 2011 Intake:
MBA Batch 8A Module Name: Strategic Planning Module Code: SP Assignment Title: Longitudinal
Strategic Development Study Word Count: 4044 Table of Contents 1. Recent past to the present: 3
1.1. Introduction 3 1.2. Business 3 1.3. Leadership and culture at Burberry 4 1.4. Strategies
deployed 4 2. The Strategic Position 6 2.1. Macro–Environment 6 2.2. Industry and market structure
and competitive conditions 7 2.3. Strategic capability, Resources and Competences 8 2.3.1. Strategic
capability 9 2.3.2. Resources 9 2.3.3. Competences 9 2.4. Financial situation of ... Show more
content on Helpwriting.net ...
Strategies like leveraging the franchise, intensifying non apparel development and accelerating
retail–led growth can be seen as business level strategies. Ahrendts's digital strategy made Burberry
the first luxury brand to live–stream a fashion show in 3D, to allow the customers to order products
directly from the catwalk. She introduced social networking site to deepen the relation between
customers and attract new devotees. Ahrendts, in a video interview claims that word–0f–
mouthspreads through social networking and continues to be a positive conversation and its very
powerful (Edgar 2009). As a result of all these Burberry overcame the recession and reported a
profit of more than £5 billion in 2009.  Organisational strategies: This level is concerned with how
different parts of organisations deliver effective corporate and business level strategies by proper
allocation of resources, people and processes (Johnson et al 2006). Pursuing operational excellence
can be seen as organisational strategy. This level includes steps like introducing new IT systems like
SAP, where a single SAP HR database can hold information of 6500 employees in 25 countries and
replacing 21 scattered distribution centres with three regional hubs in the USA (Jobber 2010). 2. The
Strategic Position This part of the report is concerned with the impact of external environment,
Organisation's resources, capabilities and core competences on

Comparing The Mutiny And The Rebellion
For both uprisings then, it appears that criticisms streamed in from every direction to attack
mutinous Indians, rebellious Jamaicans, and/or those Britons who favoured the opposite side of the
controversies. Yet what these critics all had in common was how they asserted their own patriotism
and Britishness while questioning or simply denying their detractors these values. The different
factions thus created their own definitions of what being civilised, being a Briton and being a
faithful subject of the Empire meant. Accordingly, this work draws together the Mutiny and the
Rebellion, and uses them as a case study to trace and interpret one conception – Punch's – of
Britishness and imperialism among the several which circulated in Britain at the time. ... Show more
In fact, the blow inflicted by the Indian Mutiny to Britain's confidence and credibility was renewed
by the Jamaica Rebellion, so that it became urgent to redefine 'what kind of social and political
organization there should be in Britain and in her colonies. When deciding what to do about the
rebellious sepoys of India, it appeared that 'while "comparatively trifling" mutinies could be
contained, the scale and severity of the current conflict was seen to challenge to the very basis of
British rule.' Similarly, for Semmel there was a real danger, particularly as 'the 1860's were a time of
transition, and [...] the controversy over the Jamaica events came at a time when the smell of
revolution was clearly perceptible.' Britain therefore had to quieten its internal disagreements while
reasserting its imperial rule more firmly if it wanted to avoid

The Breakup Of The Soviet Union
In 1992, the breakup of the Soviet Union, nationalist struggles in the Balkans, the creation of a
European community, the emergence of Japan as an economic giant from the 1970s into the 1990s,
and the presence of American culture on a global scale all focused attention on the construction and
continuity of national identities. Within Great Britain, the loss of empire and receding Protestantism
precipitated the re–emergence of Englishness, Scottishness, and Welshness. Historians of Britain
began to ask what it meant to be British, on what foundations did a sense of British national identity
rest, and "when should [British] history begin?" Linda Colley posits answers to these three
questions in Britons: Forging the Nation 1707–1837. Britons "came to define themselves
(sometimes) as a single people, not because of any political or cultural consensus at home, but rather
in reaction to the Other beyond their shores" and Britishness "was superimposed over an array of
internal differences in response to contact with the Other, and above all in response to conflict with
the Other." Thus, in Colley's formulation, Britain "was an invention forged above all by war" with
Catholic France. War against the Other was the mechanism for Britishness, but "Protestantism was
the foundation that made the invention of Great Britain possible." British history begins with the
nation of Great Britain, which "was invented in 1707 when the Parliament of Westminster passed
the Act of Union

Racism Against The Irish Racism
In this paper, I intend to investigate how racism against the Irish in Britain has changed since the
nineteenth century to the modern day, and these causes of the initial prejudices and how they
adjusted over time. To accomplish this, I will examine occurrences of anti–Irish racism in Britain
from a variety of dates, and propose causes of the racist feelings though evidence of popular racist
and colonialist theory at the time. Through this analysis, I hope this paper achieves a better
understanding of how racism and prejudice works throughout time, so that its effects can be
hindered in the future. The issue of anti–Irish racism in Britain is not a relic of the past. The
Plymouth Herald published an article reporting some instances of anti–ginger related crimes in
recent years. "Officers revealed that in a crime recorded on January 13, 2013 a red–headed person
was assaulted and occasioned actual bodily harm. The offender was given a caution for the crime
investigated by Plymouth Central and Plymstock Sector." (The Plymouth Evening Herald, 25). All
anti–ginger and anti–Irish crimes in the area would be difficult to record, however since crimes
against this group of people are not classified as hate crimes, and thus are not reported as such. Not
only is violence against the Irish in Britain a modern issue, "scientific studies" concluding that the
Irish and other minority groups in Britain are racially inferior, traditionally thought of as an archaic
practice during the

Film Analysis Of Robert Altman's Gosford Park
Set in the 1930s, near the end of the era of domestic service in the U.K, Robert Altman's Gosford
Park through its film design and its usage of heritages spaces and period details examines the
separate worlds – "upstairs" and "downstairs" – of rich society people and their servants at a country
mansion.
Sir William McCordle is a wealthy industrialist–turned–aristocrat, with a magnificent country state
named 'Gosford Park' in the English countryside, complete with staff. It is a world where everything
runs in order – both amongst the bejeweled guests lunching and dining at their considerable leisure
and in the attic bedrooms and stark work stations where the servant's labor for the comfort of their
employers. Whether they like it or not, everyone knows their place. But all is not as it seems. Part
comedy of manners and part mystery, the film is a moving portrait of events that bridge generations,
class, sex, tragic personal history – and culminate in a murder.
Ultimately revealing the intricate relations of the above and below–stairs worlds with great clarity,
Gosford Park illuminates a society and way of life quickly coming to an end as it is a time when
World War II has not yet started, but the status quo has begun to shift away from the strict social
structure so integral to England for hundreds of years.
There are various elements in the movie which portray "Britishness" and establish class differences.
In setting the film at a historic country house, the film does

Media Tourism Of Kenwood House
1. Media Tourism of Kenwood House
Symbolic Pilgrimages
A pilgrimage is a journey that has a spiritual significance. It is a journey to a particular location
because the location is important to a person's belief and faith. In the past, it was used to describe
religiously minded people travelling to a symbolically religious place. Nowadays, it is also used for
fan tourism. Fans visit a specific place because a film or television show they like are associated
with that location. These real places symbolise the significance of fan culture (Couldry, 2008).
Kenwood House is the former personal home of the aristocratic Murray and Guinness families and
is in Hampstead, London, on the northern boundary of Hampstead Heath. There were many ... Show
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In another way, someone can own things that are significantly better than others, and if they do, then
that person is deemed to have a luxurious lifestyle. In Downton Abbey, Lord Grantham's family are
living in the real Highclere Castle; they do not work and are served by a lot of servants while most
people are living in cottages and have to work very hard. The picture here is about British fine
dining. It is a luxurious lifestyle. All the gentlemen are smartly dressed in white ties, their clothes
are very posh, very expensive. All the ladies are wearing expensive dresses and jewellery, providing
a historical example of conspicuous consumption and a luxurious lifestyle.
Julian Fellowes uses Downton Abbey to represent Lord Grantham's conspicuous consumption.
Living in Downton Abbey with a small army of servants symbolises the luxurious lifestyle. It
matches Chinese people's interest very well, combining conspicuous consumption and luxurious
lifestyles in a sophisticated way. As a result, the combination of 'Britishness' is very dramatic and
magnificent.
Travelling to England to visit Kenwood House is an example of conspicuous consumption. It
demonstrates a luxurious lifestyle to the people who like the British aristocracy. Times have
changed and the function of Kenwood House has changed. Its original purpose was to provide a
luxurious lifestyle to upper–class people. It was built for making money. Currently, the

Identity in Multiracial British and American Society
Identity in multiracial British and American society
For many years, notions of identity within British culture seemed stable and unchanging. However,
according to Windrush: The Irresistible Rise of Multi–Racial Britain by Trevor Phillips and Mike
Phillips, this began to change with the changing complexion of English society. England was no
longer divided by class or even by regions or nations of origin during the postwar era. An influx of
West African immigrants fundamentally destabilized what it meant to be 'British.' In contrast, as
chronicled in the 1887 short story by Charles Chesnutt's "The Goophered Grapevine," the presence
of African–Americans was just as often used to affirm the whiteness and self–perceived superiority
of the majority. African–Americans must use conjuring and lies to assert themselves over the whites
that dominate society because of their socially marginalized status.
The Phillips' brothers' book gets its name from the Empire Windrush, a ship that transported former
West Indian soldiers to Great Britain. The soldiers were willing immigrants, who had served with
distinction in the British Army and sought to better their lot in life. There was a substantial influx of
West Indians after the arrival of the Windrush in 1948, and their numbers grew after the United
States passed immigration controls in the 1950s. Great Britain was to limit immigration itself in the
1960s, but in the years when it was still liberalized, the numbers of nonwhites grew

What Is Harry Potter A Heritage Film?
How are England and Englishness portrayed in the Harry Potter series ?
Harry Potter as a Heritage Film.
What is a heritage film ? According to Wikipedia :
"Heritage film is a critical term as opposed to a film genre label used by the film industry or
filmmakers themselves. It initially referred to a cluster or cycle of late 20th–century British films
that were argued to depict the England of the pre–World War II decades and past centuries in a
nostalgic fashion"
A film is considered a heritage film if :
– It is a low budget film – as opposed to blockbusters
– (Consequently) Quality > Money
– It represent the past as an appealing/mythical past, focusses on the idea of golden age.
– Landscapes and architecture have a key role throughout the work ... Show more content on
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In fact, she says :
"The use of well–known actors, some playing very small roles, including the ghosts mentioned
above, is another way in which the films associate themselves with the sense of quality often
attached to traditional heritage works. When negotiating selling the film rights, J. K. Rowling
famously insisted that the films had to have a British cast."
Some of these well–known British actors that can be seen here :
Ralph Fiennes, Helena Bonham Carter, Timothy Spall, Mirriam Margolyes, Gemma Jones, Maggie
Smith, Kenneth Branagh, Emma Thompson
The aspect of heritage film put aside, Harry Potter also represents Britishness through its main
character, Harry. According to Ulrike Kristina Köhler, Harry represents a National Hero. She says
that Harry is "the embodiement of the idea of the English gentleman" (Köhler 2011: 16)
Through her article, she argues that the characteristics of the English gentleman are :
– His courage
– His fearlessness
– His selflessness
– His

Mind Your Language English Language
The article "Mind Your Language" is about the English language. The English language is a very
spoken language and most people are aware of how to speak English. English is the most
international spread language in the world and it's a language, which are developing. English is a
world language.
In Tom Law's article we are introduced to the English language. Tom Law is angry about how the
English language became more dominant in the Welsh school system and the Welsh language
became as a matter of that less spoken. He says the English people don't have to worry about losing
their language as he lost his language Welsh because of the British Empire. "Because losing your
language is not something you'll ever have to worry about; thanks to the ... Show more content on
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He uses the German language as the dominant one and how German became a more common
language. He describes how German quickly can take over the English language and by using this
comparison he tries to make the English realize how he feels about the Welsh language
disappearing. In the opening line he asks, "How would you feel if you were made to speak German?
Maybe to make the English people see the situation from his point of view. He could be using the
comparison to scare the English speakers. His intention with this article is clearly to inform the
reader how the English language has taken over the Welsh language, his native language. He wants
to persuade the reader because of his tone towards the English language and his negative opinion to
the English language. Tom Law establishes his logos by using history as a kind of evidence and
makes it logical for the reader to understand his point. He makes the article logical by using history
and statistics on the Welsh language as I mentioned earlier. He establishes his ethos because his
native language is Welsh and he has lived through the development of the English and Welsh
language. He is also a freelance writer and journalist. If he should withhold himself neutrally to the
subject he wouldn't be trustworthy because his native language is Welsh and he would probably
have a certain opinion to the subject implicit. At last he establishes his pathos be appealing to our

Civilization:The West and the Rest by Niall Ferguson
In this intricate time, Niall Ferguson, the author of Civilization: The West and the Rest, presents a
story and what appears as a defense of the ascend of the west to supremacy and its unrivalled
influence in restructuring the world of today. The West seems to be on the defensive, confronted
economically, politically, and militarily by the rise of China (delete this: as well as politically along
with militarily) by a gesture of Islamist abhorrence (what do you mean by "as well as politically and
militarily by a gesture of Islamist abhorrence"? It's not clear. Are you trying to convey the idea that
the West's political and military interventions in the Muslim world are a sign of their defensive
posture and abhorrence of the Muslim world? Or ... Show more content on Helpwriting.net ...
The author flatly rebuffs the outlook of those who discover nothing valuable in western culture,
terming their position as ridiculous. He distinguishes between the good and the bad aspects of
western culture and posits that in contrast with other cultures, the enhanced side appeared on top. A
number of the remarks in Civilization: The West and the Rest will not triumph over Ferguson's
contemporaries as among the sophisticated and trendy in school today. He chastises critics who talk
scornfully about Eurocentrism, as if it was distasteful chauvinism. The scientific revolt was, by
whichever scientific gauge, entirely Eurocentric. Ferguson offers high opinion to the academic and
scientific inputs of China in addition to Islam; however, he makes it apparent that contemporary
science and technology are essentially Western products. Ferguson questions whether a non–
Western state can acquire scientific knowledge without compliance to other crucial western ideals
like private property, liberty, the rule of law, and a representative government (Chase, 32).
In numerous ways, Ferguson is a being of his generation and the position he has selected to live.
The epoch symbolized by his extreme neo–liberalism is currently not as fashionable as it used to be.
As such, Ferguson subsisted in America, as he affirms in his foreword, because he was involved in
money and power, which really

The Three Sins Of Persistence
These terms enable us to identify when and why memories might fall short. The three sins of
omission are situations that most people can relate to which just goes to show how difficult it
sometimes can be to remember the simplest of things. Each sin plays a part in both Fuller and
Conway's memoirs. There are only few places where the authors reveal a sense of uncertainty as to
whether they remember correctly or not; they both express themselves as if they remember
everything they write quite clearly. This makes the reader believe that the authors never experience
Transience, Absent–mindedness or Blocking, which might raise a red flag as no one can remember
everything. However, the authors might easily explain this by saying that they simply did not
include the minor details that they did not remember. Still, ... Show more content on Helpwriting.net
...
Fuller especially have several traumatic memories that obviously still cause her pain, and because
they will not go away, she can relate them more accurately. Some of Fuller's more traumatic
experiences are the attempted rape of her and her sister, the death of her younger sister, her getting
lost in the forest and the list just goes on. Conway's memories are a bit less severe, but she still lost
most of her family in one way or another, was bullied and discriminated, and such events leave their
mark. Of course, it is important to keep in mind that traumatic memories might actually not be as
accurate as they seem since the involved party might build upon the event over time to better cope
with them or because of guilt. Fuller, for example, blames herself fully for the death of her younger
sister, though she can hardly be blamed. All of Schacter seven sins can give different explanations to
memories' inaccuracy, and as a reader, one has to be aware that no memory is objective as they are
as much a feeling as a recollection affected by so many

Case Analysis Of Amy Winehouse
Style industry is for the most part a configuration–overwhelmed industry yet the most fruitful
brands are additionally socially mindful and fit for actualizing advertising methodologies which
speak to the brand as well as cross the patterns and investment of the intended interest group.
It was presumed that despite the fact that both the business sector canny methodology and the
configuration without confinement mentality had been turned out to be effective showcasing
techniques; it could be seen through the accomplishment of the organizations contemplated that
giving careful consideration to market patterns and applying these to some degree
It eventually turned out to be the more fruitful arrangement. In any case, it was likewise noted that
the brands took a gander at had altogether different qualities, points and targets and it might be ...
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She had to design four new collections for Fred Perry. The first of thesewere a 17–piece women's
wear line, to be released as autumn collection. Winehouse is not the first musician to work with the
fashion brand. Paul Weller and Damon Albarn have also designed for the company. It is hoped that
Winehouse will bring her 'edgy' style to the brand whilst staying true to its heritage. Organizations
have long used celebrity endorsement to promote their products. It is becoming more popular to
actually involve these celebrities in the design stage of the products they are endorsing. Bringing
Amy Winehouse on board may help Fred Perry meet a number of marketing objectives. Although
associating the company with a personality like Winehouse might be considered to be a risk, it
cannot be denied that she is high profilethe assumption is that her profile is likely to increase even

Evaluating The Company 'Mad About Plaid'
In the case, "Mad About Plaid" we are presented with several issues that the leaders of Castlebridge
need to address as they struggle with concerns related to growth and cost containment. Changes in
the location of their production facilities have triggered other important questions around brand
identity, customer perceptions, and commitment to the remaining London based staff.
Castlebridge & Company is fashion house known for its "Britishness." Its headquarters remain in
London, quite a few their manufacturing has moved offshore. While using a domestic factory in
Yorkshire, the firm's professionals find it hard to preserve the Britishness from the trademark. The
board of directors are in conflict with one another regarding to the offshore production: some of
them support this strategy for a higher margin, and some are against it because it will affect the
company's main attribute ––– "Britishness."
While "Britishness" remains as the company' strength, it is also the company's weakness. Once the
company moves offshore, their competitive advantage goes away. What unique selling point they
still have to hold the customers? Besides, the company is experiencing a decrease in profits. The ...
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By cutting the production cost and ramping up the production, the products are more accessiable to
the public. Outsourcing can bring them more profits, but its native origin will be questioned. China
has become an attractive country for outsourcing for its cheap labor cost and decent quality.
Moreover, if the company has an established market place and its customers are loyalty, moving
offshore will do no harm. Apple and Nike' products are produced in China, but people still buy
them. An alternative could be shifting the production to Turkey. It also has a cheaper labor than
England's. Some successful brands like Zara and Mango also have their production

How Is Britishness Represented in East Is East, This Is...
How is Britishness represented in East is East, this is England and Enoch Powell's rivers of blood
speech? In its most simple form; Britishness is simply living within the nation of Britain, with a
British passport and obeying and abiding to the laws and rules of the land. However, many people
have and still do, see Britishness as something much more than just your nationality. People can
view Britishness as a way of life where you have to abide and live up to certain values and fit in
with certain stereotypes. The ideal british citizen would be typically white, with all their ancestors
and relatives coming from nowhere else but Britain. They are all 'hard working', attend the church of
England, have a fry up every morning, drink tea, ... Show more content on Helpwriting.net ...
Even on the cover it shows the impact that racism had with the exclusion of people, even whilst in
such an aggressive and harsh environment (as shown by the expressions of the other gang
members). In the middle of the line of the gang is shaun, this could be considered as symbolic of
him being caught up within a gang culture on his simple quest just to find friends, acceptance and a
little happiness in a world where his had has left him (due to his death in the Falklands war) and he
is left alone. On shauns right hand side is Milky, again possibly symbolic, due to the fact that in the
last seen where Combo attacks milky, it is shaun that stands up for him and tries to stop the violent
outrage. Behind the large metal fence you can see the sky rise of the flats and the bright blue sky.
The flats not only represent the poor and rough surrounding but relate to the scene in the film where
combo rants about immigrants bringing over their families and cramming them into small flats. The
bright blue sky relates in with the title of the film which is painted on the metal fence is red and
white. These three colours being the those of the union jack, the ionic an powerful british symbol.
There are three iconic and powerful scenes from East is East. The first of these is where george
Khan finds 'Ghandi' trying to put back together the broken items used for the wedding ceremony.
Upon this, george asks him "who

Essay On Scotland After 1850
In this essay I will discuss migration within Scotland after 1850, I will question to what extent
challenges the motivations for migration, other than tradition and culture? I will consider the
continuity and the changes over this 150 year period by identifying phases during this time. In
examining temporary and at times permanent migration, I will investigate why the people of
Scotland moved from one place to another. I will look at what type of people they were and from
which types of social classes they came from. I will also discuss the push and pull factors during
this period, by inspecting the economic and social conditions, as well as politics and religion.
Migration within Scotland saw the movement of people from land to towns and cities, the migration
of Scottish people before 1850 and after was a movement from the population due to the depressed
economy of specific regions to active regions. Since the 19th century there has been a large outflow
from the population of Scotland to emigrate ... Show more content on Helpwriting.net ...
Finlay (1997a) believes Scotland is a meritocratic society, where the cults of William Wallace and
Robert Burns are pervasive in Scottish myths, the dominance in this ideology has been reflected in
politics, by the Liberal Party through hegemony up to 1918, Fry (1987). According to Cooke et al
(1998), the role of the Scots in creating the British Empire has undoubtedly been the biggest factor
in the making of Modern Scottish identity, where symbols of Scottish nationality owe their
existence to its imperial past, Morris (1990). Conventional facets of British imperialism each have
distinctive Scottish components and for the Scots the making of the British Empire was as much a
Scottish creation as an English one, Finlay

Case Study Of Bentley's International Market Segmentation
What is International market segmentation? What challenges does it pose to Bentley?
Is the procedure in advertising of partitioning a business into particular subsets (sections) that act in
the same way or have comparative needs. Since every fragment is genuinely homogeneous in their
needs and they are liable to react also to a given showcasing method. That is, they are prone to have
comparable emotions and thoughts regarding a promoting blend contained a given item or
administration, sold at a given cost, conveyed in a certain manner, and advanced in a certain manner.
Markets can be partitioned by number of general principles, for example, by industry or open versus
private segment. Little sections are regularly termed specialty markets or ... Show more content on
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Yet it is the company's product imaging through separation and situating that makes the
quintessentially British brand interesting today. To numerous, owning a Bentley is not about getting
from A to B but rather about arriving with style imbued with cutting edge innovation and excellent
hand craftsmanship at the apex of British luxury motoring. Based around the idea of Britishness.
Bentley has succeeded in isolating its position in the overall lavishness auto promote through a
business segment drive strategy in light of responsive market division. Market Segmentation The
standard markets of Bentley Motors are the United States, the United Kingdom, and Europe.
The consequence of the search was the distinguishing proof of a flourishing customer section that
rises above the national limits of these countries. Regardless of being situated in countries including
low per capita pay, this fragment of purchasers has the best worldwide utilization development and
speaks to quickly developing purchasing force for extravagance merchandise extending from ultra–
extravagance autos to creator

Racial/Ethnic Divide
While the concept of a singular and limited British identity excludes various racial/ethnic, class, and
gendered groups, this essay will focus on the racial/ethnic divide, which began the political
discourse that led to Margaret Thatcher's "new racism" in the 1980's (Goldberg 1714). The
Conservative party's "essentialist" view of the British identity, looks back towards the age of Empire
and concentrates on the importance of the peoples shared history and virtues (Marwick 28). Their
party platform in 1945 emphasized this, claiming a history of British greatness that, for generations,
has resided "in the character, the ability, and the independence of our people" ("Mr. Churchill's
Declaration"). However in forming an identity so strongly connected ... Show more content on
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In order to protect their nation from the supposed threat of Immigrants, a need arose to define and
classify the British cultural identity as rooted in the history of the nation. With the loss of the British
Empire throughout the century, in aligning a British identity to the age of Empire reveals nostalgia
for pure, British identity untainted by foreign influences. With an influx of diverse cultures, came "a
racism typified by notions of a common culture and ethnic difference" (Gillborn 347). As
emphasized by sociologist Robert Miles, "the political discourse employed by the British
government since 1945 has been overtly and covertly racist", however rather than the overt
"reference to the inherent biological inferiority" of certain racial and ethnic groups to exclude them
from national belonging, the concept of a national identity based on a shared culture is used as a
covert tool of exclusion (Miles 36–37). Moving away from the scientific racism of the 19th century,
cultural racism in the 60's and beyond makes way for Conservatives "new racism" based on fear of
Immigrants (Gillborn

Misconceptions Of Spies Fiction
To start talking about Spies films we need to first mention spy literature as the earliest example of
this genre. Literature in its more common form is fiction. We are talking about pure imagination
from an author perspective way. This imagination is what keep readers engaged in this art form, in
this parallel world called fiction.
In the first ever spies novels, the main characters become part of this espionage world by accident
where they are pushed into looking after their countries own national safety and security.
Historically speaking, when the first intelligence agencies were created by those governments, the
protagonist became a professional. Although in a caring and disobedient way. And as I stated before,
Spies fiction follows the national history line so we we read an old novel about spies we can look at
the villains and say that those enemies are a copy of the nationwide political and ... Show more
It needs to be said that this critique comes in the so–called mythbusting way where errors are
pointed out and corrected while the second way of critique is more focused in the context and
surroundings of the plot (Willmetts, 2013, p. 152). Misconceptions of the tradecraft of spies come in
different ways such as the films « Three Days of The Condor » (1975) and « The Good Shepherd »
released in 2006 (Johnson, 2008, pp. 12–13 and Zegart, 210, p.599–613). Corruption inside the
agency and wrong depiction of how a spy becomes a spy are very good arguments of why
Intelligence Agencies are not happy with this genre. But we cannot deny that Intelligence Agencies
have never done anything to clarify this so adding up to the mystery and the realisation of all this

The Licence Fee Challenged
The Licence Fee Challenged
When the licence fee was first introduced it was seen as an appropriate way to keep the BBC free
from commercial and government interests. When the licensee was first introduced into the wireless
telegraphy act in November 1923 to cover radio sets it cost 10 shillings per year. By the end of the
year 200, 000 licences had been issued and five years later this had risen to two and a half million
licenses. During the forties a combined radio and TV licence was issued costing £2 in 1946,
Combine license is continued until 1971 when all radio sets were exempted from the fee..
TV licence is currently costs £126.50 annual average household however it's free for the over–75's
and half–price for the blind, The BBC still ... Show more content on Helpwriting.net ...
Many alternatives to the licence fee have been proposed, initially the BBC contemplated using a
model championed by retail giant John Lewis in which licence fee payers could become part
shareholders in the corporation. Since the freezing of the current licence fee rate until 2017, have
been forced to make BBC3 a purely online service. Director General Tony Hall warned that BBC4
could be next to go, if further cuts were made to the BBC's funding .
There have also been calls to introduce a subscription model for the BBC, which has been firmly
rejected by the corporation. The BBC warned that a subscription model could be exclusionary to
those unable to afford to pay. Their refusal to enter into a subscription based system may be
justified, as Sky, the UK's first subscription based model announced a target of 10 million homes in
2004, the target was only reached in 2010, as subscriber numbers elsewhere in europe started to
plateau. The amount of time taken to reach this milestone should be of worry for the BBC, as if they
are unable to encourage enough people to sign on the dotted line then they may experience a severe
deficit of

How Britons Take The Bus
How Britons take the bus
Napier Matriculation Number: 40182705
Introduction
This ethnographic research proposal deals with how British people have a particular way to take the
bus. I will focus on buses in Edinburgh and I will explore how those rules are not easy to determine.
They can be thus qualified as unwritten. I will eventually explore the fact that taking the buses can
even been seen as a mix of all British rules and can even help to define Britishness.
1.1 Theoretical Framework
At first, one can wonder how different taking the bus is in the UK compared to other countries. It
can be seen as a "normalised process" which is everywhere the same. However some things are
different. Firstly queuing which has been ... Show more content on Helpwriting.net ...
I had to take the bus for two hours per day to go my high school and I saw the bus as a way to make
a break between the school and my homework.
2. Main Aims and Research Questions
This research proposal aims to analyse and understand the British behaviours in public places and to
characterise what is 'Britishness'. The data is taken in buses round Edinburgh and at bus stops in the
Scottish capital. How can we qualify the British behaviours in public places?
How can Britishness can be seen and analysed in everyday life?
In what ways transports can be seen as a mean which condense all the unwritten rules existing in
Great–Britain?
3. Why is this interesting
I find this topic really fascinating as this leads to condense all British rules about politeness,
queuing, and general behaviour. Being arrived in September in Edinburgh, I have had some
difficulties to fully adjust to the British bus system. Having taken nearly only the bus in Edinburgh
as I chose to not bring my car here in Scotland, I feel my insider knowledge will be real advantage
to interpret data. I'm now of course fully acquainted with the bus system and I've even seen myself
helping people and giving directions many times, even to local people! I found this subject

particularly interesting as it can seem as a very simple topic. Taking the bus is something we do
every day and even most of the time several times a day, this is especially true for students.

The Mark Of The Beast Essay
The old saying "The sun never sets on the British empire" is a phrase usually associated to reference
the vast swaths of land the English nation acquired through colonial expansion during the 19th and
early 20th centuries. With this in mind, writers during the Late Victorian Gothic period use English
imperial control in places such as India to project perceived English racial superiority, dominance,
and prestige. For instance, in Rudyard Kipling's 1890 work "The Mark of the Beast", the primitive
nature of Indian culture is used to make a broader commentary on the advancement of western
society. In order to understand why British authors continually conquer their imperial counterparts
through their writings, sir Henry Frere's 1882 Anthropology ... Show more content on
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In the story, an Englishman named Fleete is living in India and is cursed by a mysterious "Silver
man" for defiling an Indian statue dedicated to the god Hanuman. As a result, Fleete slowly turns
into a wolf, a symbolic representation of the descent into the unknown. Eventually, the narrator and
his friend Strickland torture the Silver man into reversing the curse and Fleete returns to his human
form. Kipling's short story relies on two things: the first being India and Indian culture in general
can be perceived by a western audience to be wild, dangerous, and frightening. The second point
being English power, determination, and strength can prevail in such an environment. Frere's
anthropology is critical in understanding the context Kipling's work was produced in, as powerful
British figures like Frere himself asserted that the English were superior racially and culturally.
Frere's assessment that "uncivilized aborigines" only had value as "village servants, hewers of
wood, and drawers of water, as Helots charged to clear away refuse and dead carcasses" (Laws
Affecting Civilized and Savage Life 314), demonstrates the belief that Indian subjects, and eastern
people in general, were far below the social ladder. This is one of the reasons why Kipling's short
story would be alarming to a British audience, as the accepted status quo was between English and
non–English was

Is the Concept of Britishness an Ethnic Construction?
Is The Concept of Britishness an Ethnicity? "Where we live, where we have come from, can form a
crucial element of who we think we are and of who other people think we are," yet it is clear that the
concept of identity is a complicated one (Clarke 207). Today, Britain carries with it its own unique
experiences, therefore creating a unique identity attached to those experiences. However, what is
that identity defined as? It is clear that Great Britain still carries a strong sense of nationalism even
with its multicultural population, but is this sense of Britishness strong enough to be considered a
true ethnicity? The concept of Britishness is actually an interesting dynamic. On the one hand, it is a
simple concept in that it is the act of being British. The government driving politics in the UK has a
very narrowly defined definition of Britishness that it often uses to define the idea to foreigners
trying to become part of British life (Clarke 211). This concept reveals Britishness as the fact of
being from a particular region and speaking a particular language. Yet it is within a social science
perspective that the concept of Britishness becomes much more multi–faceted and diverse, even
controversial when trying to decide if it is an ideology of a nation or an ethnicity. In this capacity,
"the meaning of British has changed over time and continues to give rise to confusion and debate"
(Clarke 230). It is within this concept that the argument on whether or not

Islam : The Fear Of Islam
Islamophobia
Islam is one of the fastest growing religions in the world. The second largest religion in the world
with slam is the second largest religion in the world with over 1 billion followers. There are around
"2 millions Muslims in Britain, around 2.7% of the population". What is islamophobia where does it
come from? Why should we be worry about it?The word 'Islam' in Arabic means submission to the
will of God..Islam is supposed to mean peace, but some people forget. A phobia is the fear of
something, so when we say Islam–phobia, were essentially saying that the Fear of Islam, Muslims,
and Arabs who are following the Islamic rules. Unfortunately, Nowadays, Islam is viewed as a
terrorist religion.
Islamophobia happen before 9/11, But it increased more because of 9/11. Anti–Muslim hate crimes
used to be the second–least reported, but in 2001, they became the second–highest reported among
religious–bias incidents, after anti–Jewish hate crimes. But while Jews are consistently targeted for
their faith, the number of incidents has dropped significantly since 2008. Research shows that the
U.S. identified more than 160 Muslim–American terrorism suspects and perpetrators in the decade
since 9/11, just a percentage of the thousands of acts of violence that occur in the United States each
year. "Globally, many Muslims report not feeling respected by those in the West. Significant
percentages of several Western countries share this sentiment, saying that the West does not

How Is Gatsby Selfish
I think Gatsby is a very great person because of the fact that he did a lot of things for other people,
for example he did Nick's grass and decorated his house to make it look nice, even though
ultimately it was for him to see Daisy and he wanted it to be nice it was still a nice gesture. No one
asked him to throw all those amazing parties and make everyone happy. All though all the things he
did were selfish and for his own good he was still a great person.
In the book The Great Gatsby, When we meet Gatsby, we see his sumptuous, conspicuous lacquer:
the terrific manor, extravagant gatherings, and false Britishness. Nothing we see is genuine. All of
his persona is sick gotten and created. Regardless of Gatsby's reprobate way of life, he wins ... Show
more content on Helpwriting.net ...
Scott Fitzgerald, The Great Gatsby (p. 116). Gatsby goes all in for his love. He would sacrifice
everything for daisy, which he pretty much did. Nick describes Gatsby in amazing ways. "He smiled
understandingly–much more than understandingly. It was one of those rare smiles with a quality of
eternal reassurance in it, that you may come across four or five times in life. It faced––or seemed to
face––the whole eternal world for an instant, and then concentrated on you with an irresistible
prejudice in your favor. It understood you just as far as you wanted to be understood, believed in
you as you would like to believe in yourself, and assured you that it had precisely the impression of
you that, at your best, you hoped to convey."
― (Fitzgerald, The Great Gatsby
When i say great I mean someone going the extra mile or doing something nice without being
asked. That is what makes Gatsby great. There are Five characteristics of a great person Kindness,
Moral Integrity, Fatherliness, Sense of Humor, and Intelligence. There are three people I think that
also deserve the title as great. My uncle Chris, he is the most amazing person i have ever known. He
has always been there for me and has always helped me when i needed it and when I didn't. He
always gives me great advice and always helps me through very tough situations. Though the things
he's done in the past aren't great it's the fact that he has learned from his mistakes and uses those
mistakes to help

Big Brother Isn T Watching You Analysis
Big Brother isn't watching you
Big Brother isn't watching you is a commentary written by the English comedian and actor Russell
Brand. The commentary was published on The Guardian's website in 2011. Russell Brand discusses
the riots which took place in England in august 2011. He further discusses how the politicians
reacted and handled the situation and the motives of the rioters and how the situation should be
handled.
Brand starts out by telling the reader that he no longer lives in England, and therefore some may
think that he shouldn't be speaking about the riots. By disclosing it in the beginning of the
commentary, he seems more self–aware and throughout the text he proves his worth. Then he
continues on to telling of when he worked for Big Brother and he reveals how distorted reality TV
actually is. He is building up ethos by explaining that he has worked in the TV industry and shows
that ... Show more content on Helpwriting.net ...
He also uses sarcasm in the text to tell how he feels about the government and how they have been
handling the situation. An example of this is, "I've heard Theresa May and the Old Estonians whose
hols have been curtailed (many would say they're real victims) saying the behavior is "unjustifiable"
and "unacceptable". Wow! Thanks guys! What a wonderful use of the planet's fast–depleting oxygen
resources." (S. 8, LL.49–52). Here his tone is sarcastic, and this can be seen several times
throughout the commentary. He uses the sarcasm instead of directly insulting the comments that
were made. His sarcasm also shows his attitude towards how the riots are being handled. Later on
Brand more provocatively attacks politicians: "Politicians don't care about people that don't vote.
They barely care about the people who do vote." (S.10, LL.94–95). This claim has no warrant, and
first comes on the last page, where people may be more inclined to agree with

How Did Immigration Changed British Culture
Immigration changed British culture in the nineteen–fifties; from the beat of the music to the spice
of traditional British food. 'Britishness' couldn't be viewed as racial inheritance any longer,
especially in such a multicultural society. Newcomers were not always accepted by British people;
racism was a huge issue for many; very often neighbourhoods were offended by the arrival of large
groups of immigrants. Olga Atkins an immigrant from the West Indies accounts that 'some people
might say it was a racial issue, but I would say it was an ignorance issue. I've had things done to me
personally that was discrimination. I've had people spit in my face; I've had people call me black
monkey and people say, 'Get back to the jungle'. It's just pure

The Character of Britishness
The idea of "Britishness" has long been associated with long–established traditions, literary
tradition, and a sense of national unity. In recent decades, or even centuries, however, there has been
some devolution of this central culture that could be termed "Britishness." Indeed, the idea has even
taken hold of politics, where a number of politicians have concerned themselves with creating a
sense of unified Britishness. For many, however, this is an artificial paradigm, which is destined to
drive British citizens apart rather than bringing them together. In evaluating the statement that a
unified British identity resides in a sense of shared values could therefore be somewhat problematic
in terms of the values themselves, the current trend towards individualism, and the multicultural
nature of residents in the United Kingdom. According to several authors, politicians are not wrong
to surmise that there is a significant decline in a unified national British identity. Kerr (2012), for
example, confirms this by noting that there has been a decline in the proportion of British citizens
who attach great value to their identity as Britons as part of their primary national identity. Instead,
there has been a rise of persons describing themselves as either Scottish, Welsh, or English. In other
words, individualized cultures in the United Kingdom are finding greater importance in these
cultures than in a unified sense of British culture. This is also indicative of a sense of

Burberry Essay Explores Strategic Development

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