Open Badges Discovery
Research Call Feb 19th 2014

What are we building?
A directory of badges linked to
customisable career pathways, whose
content we are developing in direct
collaboration with industry partners.

What are we building?
directory
pathways
careers

Directory

Pathways

Pathways

Careers
2013 Parthenon Labor Market Research Summary
Economic Perspective
Learners Perspective
Employers Perspective
Sales & Retail
Healthcare
Technology

Why is this important?

Who is this for?
knowers
seekers
dreamers

Design Principles : Maleable

Design Principles : Playful

Design Principles : Storylike

Building A Pathway
C
E
E+
S

Pathway Types
Linear
Institute For The Future
Freeform
Tiered
Cluster

Pathway Templates
Linear
Institute For The Future

Pathway Templates
Freeform
Institute For The Future

Pathway Templates
Tiered
Institute For The Future

Pathway Templates
Cluster

User Personas
William
!
• Creating a pathway with a
facilitator to plan his college
career.
• Does not have mentors at
home or school
• Self-motivated
• Has degree in mind but not a
career
• Has access to mobile device.
• Want to build on computer
Darnice
!
• Creating a freeform pathway
as a way to organize goals.
• Not clear on a degree. Hoping
badges will give her some
inspiration.
• "Not convinced college is right
for her"
• Does not have a career in
mind.
Dorey
!
• Using a pathway attached to
an internship application
• First time pathway user.
• Just wants to meet the
requirements of the pathway
and not customize it.
• Parents and counselor asked

Interviews
Mozilla intern UX designer
High school
E- Tech enthusiast
E+ - Report card system project badge
E- Tinkerer
E- Gamer
C- HTML
E- Hacking
C- Internship project
E- Internship
C- Graduated high school
College
E- Started mobile development club
E- Teaches other students
C- Systems Design Engineering
E- Hackathon participation
C- Entrepreneur residence
E- Jack of all trades
C- Undergrad

Interviews: Summit

Badge Types
Interest badges - Badges relate to an interest or project
!
Group badges - Badges for group activities
!
Event badges - Badges for attending or participating in events
!
Attribute badges - Badges that define character traits or attitudes
!
Accreditation badges - Badges that point to a certification of competency
!
Proficiency badges - Badges that represent a skill
!
Knowledge badges - Badges for thinking, analyzing, or having general knowledge
!
Habit badges - Badges that are earned for having a good habit over a period of time