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Part 1 of 3 in the Build, Engage, Recruit series
How to attract the right followers to your business
#staffing #hiretowin
2
An effective and efficient strategy to get the most from social media
2
Build, Engage, Recruit
 Build  Engage  Recruit
+...
3
The best recruiters act like
marketers.
​ Alex Charraudeau
4
57%
of the decision to ‘buy’ is now made
before any direct interaction with a
salesperson.
Why followers are important to your
business
100%
Followers are 100% more likely to
respond to an InMail
79%
79% of members are interested in job
opportunities from companies they
are following
61%
Members are 61% more likely to
share information as a result of
following your company
Why people follow
9
 A couple of techniques you can use
10
Why do people follow?
​ Social proof/crowd mentality – how can you reach a tipping ...
What your target audience wants to
see before they follow you on LinkedIn
 Build your strategy around it
12
Understanding what LinkedIn members want from you
88%
 Would follow a company
 Follow co...
13
 Think about your audience and place yourself in their shoes
14
Persona development
 Share the right content to the right person at the right time
15
Tailor your message
 It’s ok to be a show off
16
3 company pages we love
17
How to track success
 Company Page analytics
§  Follower demographics
§  Track page views and unique
visitors
§  Ben...
 One unified message across all touch points with your business
18
Not just on LinkedIn
§  Across social channels
§  You...
How to generate followers
20
In space no one can hear you scream
 It’s a massive thumbs up
Generate followers through word of mouth
 With targeted advertising
Advertise
Defensive and offensive branding tactics
Leverage your employees
 Allow members to follow directly
Job postings
 Simple changes can have a massive impact
Use other channels
 Simple and effective
Add to your website
New York: (212) 947-3456 Chicago: (312) 791-8328
 Start or join the conversation
27
Be interesting
 It’s good to share
28
Status updates
​ Companies that post at least 1 status update per week on LinkedIn get….
….40% more...
29
30
Sponsored Updates get
3x more traffic
31
If I only had two dollars left I would
spend one dollar on PR.
​ Bill Gates
32
16%
50%
*Engaged member = any member who’s viewed one of your jobs, your Company/Careers Page or became a follower with...
Key takeaways
 Next steps to building the audience you want
34
Things you can do today
1.  Work out why people should follow you
2.  Com...
 Save the date
35
Build, Engage, Recruit Series
​ Engage your audience
​ Presented by Annette Irwin
​ March 11th at 11:00a...
©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.© 2015 LinkedIn Corporatio...
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Attract the Right Followers | Build, Engage, Recruit Webcast (Part1)

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LinkedIn Company Page followers are crucial to your firm's success. Learn what followers want from company pages, how to generate awareness across key industries and how to effectively attract the right followers for your business.

Published in: Recruiting & HR

Attract the Right Followers | Build, Engage, Recruit Webcast (Part1)

  1. 1. Part 1 of 3 in the Build, Engage, Recruit series How to attract the right followers to your business #staffing #hiretowin
  2. 2. 2 An effective and efficient strategy to get the most from social media 2 Build, Engage, Recruit  Build  Engage  Recruit + =
  3. 3. 3 The best recruiters act like marketers. ​ Alex Charraudeau
  4. 4. 4 57% of the decision to ‘buy’ is now made before any direct interaction with a salesperson.
  5. 5. Why followers are important to your business
  6. 6. 100% Followers are 100% more likely to respond to an InMail
  7. 7. 79% 79% of members are interested in job opportunities from companies they are following
  8. 8. 61% Members are 61% more likely to share information as a result of following your company
  9. 9. Why people follow 9
  10. 10.  A couple of techniques you can use 10 Why do people follow? ​ Social proof/crowd mentality – how can you reach a tipping point? ​ Fear of missing out (FOMO) – why do people need to listen to you? ​ Bandwagon effect – what can I do to join the conversation before it is too late? ​ Authority – who has enough authority in your organization?
  11. 11. What your target audience wants to see before they follow you on LinkedIn
  12. 12.  Build your strategy around it 12 Understanding what LinkedIn members want from you 88%  Would follow a company  Follow companies for jobs  Projects and initiatives  News and insights 68% 61% 79% Source: LinkedIn Research.
  13. 13. 13
  14. 14.  Think about your audience and place yourself in their shoes 14 Persona development
  15. 15.  Share the right content to the right person at the right time 15 Tailor your message
  16. 16.  It’s ok to be a show off 16 3 company pages we love
  17. 17. 17 How to track success  Company Page analytics §  Follower demographics §  Track page views and unique visitors §  Benchmark your followership against competitors
  18. 18.  One unified message across all touch points with your business 18 Not just on LinkedIn §  Across social channels §  Your website §  Offices §  While on the phone §  In emails §  Etc…
  19. 19. How to generate followers
  20. 20. 20 In space no one can hear you scream
  21. 21.  It’s a massive thumbs up Generate followers through word of mouth
  22. 22.  With targeted advertising Advertise
  23. 23. Defensive and offensive branding tactics Leverage your employees
  24. 24.  Allow members to follow directly Job postings
  25. 25.  Simple changes can have a massive impact Use other channels
  26. 26.  Simple and effective Add to your website New York: (212) 947-3456 Chicago: (312) 791-8328
  27. 27.  Start or join the conversation 27 Be interesting
  28. 28.  It’s good to share 28 Status updates ​ Companies that post at least 1 status update per week on LinkedIn get…. ….40% more job views….and 25% more applications
  29. 29. 29
  30. 30. 30 Sponsored Updates get 3x more traffic
  31. 31. 31 If I only had two dollars left I would spend one dollar on PR. ​ Bill Gates
  32. 32. 32 16% 50% *Engaged member = any member who’s viewed one of your jobs, your Company/Careers Page or became a follower within the 60 days prior to receiving an InMail from one of your employees. ​ InMail success rates by brand engagement Telling the right story to your audience ​ No engagement with your brand ​ Engaged with your brand*
  33. 33. Key takeaways
  34. 34.  Next steps to building the audience you want 34 Things you can do today 1.  Work out why people should follow you 2.  Communicate the benefits of following you using the best channel for the job 3.  Sync all channels and communications 4.  Leverage social proof, FOMO and authority 5.  Advertise to your audience and make a BIG noise
  35. 35.  Save the date 35 Build, Engage, Recruit Series ​ Engage your audience ​ Presented by Annette Irwin ​ March 11th at 11:00am PT ​ Recruit more effectively ​ Presented by Alex Rossberg ​ March 18th at 11:00am PT ​ Share this link with colleagues who aren’t yet registered: http://linkd.in/1DHw3p5 Engage Recruit
  36. 36. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.© 2015 LinkedIn Corporation. All Rights Reserved.

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