LinkedIn Company Page followers are crucial to your firm's success. Learn what followers want from company pages, how to generate awareness across key industries and how to effectively attract the right followers for your business.
10. A couple of techniques you can use
10
Why do people follow?
Social proof/crowd mentality – how can you reach a tipping point?
Fear of missing out (FOMO) – why do people need to listen to you?
Bandwagon effect – what can I do to join the conversation before it is too late?
Authority – who has enough authority in your organization?
11. What your target audience wants to
see before they follow you on LinkedIn
12. Build your strategy around it
12
Understanding what LinkedIn members want from you
88%
Would follow a company
Follow companies for
jobs
Projects and initiatives
News and insights
68%
61%
79%
Source: LinkedIn Research.
14. Think about your audience and place yourself in their shoes
14
Persona development
15. Share the right content to the right person at the right time
15
Tailor your message
16. It’s ok to be a show off
16
3 company pages we love
17. 17
How to track success
Company Page analytics
§ Follower demographics
§ Track page views and unique
visitors
§ Benchmark your followership
against competitors
18. One unified message across all touch points with your business
18
Not just on LinkedIn
§ Across social channels
§ Your website
§ Offices
§ While on the phone
§ In emails
§ Etc…
28. It’s good to share
28
Status updates
Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views….and 25% more applications
31. 31
If I only had two dollars left I would
spend one dollar on PR.
Bill Gates
32. 32
16%
50%
*Engaged member = any member who’s viewed one of your jobs, your Company/Careers Page or became a follower within the 60 days prior to receiving an InMail from one of your employees.
InMail success rates by brand engagement
Telling the right story to your audience
No engagement
with your brand
Engaged with
your brand*
34. Next steps to building the audience you want
34
Things you can do today
1. Work out why people should follow you
2. Communicate the benefits of following you using the best channel for the job
3. Sync all channels and communications
4. Leverage social proof, FOMO and authority
5. Advertise to your audience and make a BIG noise
35. Save the date
35
Build, Engage, Recruit Series
Engage your audience
Presented by Annette Irwin
March 11th at 11:00am PT
Recruit more effectively
Presented by Alex Rossberg
March 18th at 11:00am PT
Share this link with colleagues who aren’t
yet registered: http://linkd.in/1DHw3p5
Engage
Recruit