LinkedIn Company Page followers are crucial to your firm's success. Learn what followers want from company pages, how to generate awareness across key industries and how to effectively attract the right followers for your business.
A couple of techniques you can use
Why do people follow?
Social proof/crowd mentality – how can you reach a tipping point?
Fear of missing out (FOMO) – why do people need to listen to you?
Bandwagon effect – what can I do to join the conversation before it is too late?
Authority – who has enough authority in your organization?
What your target audience wants to
see before they follow you on LinkedIn
Build your strategy around it
Understanding what LinkedIn members want from you
Would follow a company
Follow companies for
Projects and initiatives
News and insights
Source: LinkedIn Research.
If I only had two dollars left I would
spend one dollar on PR.
*Engaged member = any member who’s viewed one of your jobs, your Company/Careers Page or became a follower within the 60 days prior to receiving an InMail from one of your employees.
InMail success rates by brand engagement
Telling the right story to your audience
with your brand
Next steps to building the audience you want
Things you can do today
1. Work out why people should follow you
2. Communicate the benefits of following you using the best channel for the job
3. Sync all channels and communications
4. Leverage social proof, FOMO and authority
5. Advertise to your audience and make a BIG noise
Save the date
Build, Engage, Recruit Series
Engage your audience
Presented by Annette Irwin
March 11th at 11:00am PT
Recruit more effectively
Presented by Alex Rossberg
March 18th at 11:00am PT
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