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HOW CRM ISTRANSFORMINGWITH
THERISEOF
USERGENERATED
CONTENT&
SOCIALMEDIA

AsthesocialmediasitesTwitter,FAcebookAndotherstakingoverthevirtualand
onlineworldit'schangingthemarketinglandscapeforever.It'sreshapingthe
customerrelationshipmanagement(CRM)forever.CRM Solutionsandits
characteristicsdynamicallyturnedtowardsimprovingtheinteraction&growing
itseffectivenesschangingthebusinesses.
 COMMUNICATION
(DataSource:http://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics)
BRANDSINTERACT
WITHMORETHAN
60% OFTHE
USERSNOW IN
SOCIALMEDIA.
1.75%ofmaleinternetusersareonFacebook
aswellas83%offemaleinternetusers.
2.32%ofteenagersconsiderInstagram tobe
thelargestsocialnetwork.
3.Femaleinternetusersaremorelikelytouse
Instagram thanmen,at38%vs.26%.
4.29%ofinternetuserswithcollegedegrees
useTwitter,comparedto20%withhighuseTwitter,comparedto20%withhigh
schooldegreesorless.
5.81%ofmillennialscheckTwitteratleast
onceperday.
6.MostInstagram usersarebetween18-29
yearsold,aboutsix-in-tenonlineadults.
7.22%oftheworld’stotalpopulationuses
Facebook.Facebook.
60%
Expectationsaregrowing,
counteringtherisingexpectations.Social
Channelsplayedthebestroleofinstantaneous
communication.Itbringsenormousscopefor
thebrandsacrosstheworldtorespondfastto
theircustomer'squery.It'swher
ConvergeHubbringstheroleofitsSocialCRMConvergeHubbringstheroleofitsSocialCRM
tohelpyoubuildonthePowerofSocialMedia
andSocialCRM.
 INCREASINGEXPECTATIONS
62%
32%
62% SOCIALMEDIAUSERS
LOOKFORPRODUCTNEWS.
32% SOCIALMEDIAUSERSARE
INTERESTEDINPROMOTIONS
FROM BRANDS.
 IMPRESSIVEUSERINTERFACE
InnovativeandattractiveUserInterfacewiththeeaseoffunctionalitymakes
today'sCRM veryeasytouseandapplyinreal-time.
ThisUserExperienceofCRM
SoftwarerevolvesaroundSociaMedia
Experience.MirroringtheSocialMediaFlow
andconventionsbuiltintuitiveanddynamic
usersexperiencesystem.
Thismassivechangeissupportive
ofthe66% usersexpectationof
SameDayReply.
WiththeFast.Thecommonand
interactiveUserexperienceof
CRM usersaregetting:
InstantFeedback
Problem solutionby
Collaboration
FasterResolutionTime
A.
C.
B.

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How CRM is transforming with Social Media

  • 1. HOW CRM ISTRANSFORMINGWITH THERISEOF USERGENERATED CONTENT& SOCIALMEDIA  AsthesocialmediasitesTwitter,FAcebookAndotherstakingoverthevirtualand onlineworldit'schangingthemarketinglandscapeforever.It'sreshapingthe customerrelationshipmanagement(CRM)forever.CRM Solutionsandits characteristicsdynamicallyturnedtowardsimprovingtheinteraction&growing itseffectivenesschangingthebusinesses.  COMMUNICATION (DataSource:http://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics) BRANDSINTERACT WITHMORETHAN 60% OFTHE USERSNOW IN SOCIALMEDIA. 1.75%ofmaleinternetusersareonFacebook aswellas83%offemaleinternetusers. 2.32%ofteenagersconsiderInstagram tobe thelargestsocialnetwork. 3.Femaleinternetusersaremorelikelytouse Instagram thanmen,at38%vs.26%. 4.29%ofinternetuserswithcollegedegrees useTwitter,comparedto20%withhighuseTwitter,comparedto20%withhigh schooldegreesorless. 5.81%ofmillennialscheckTwitteratleast onceperday. 6.MostInstagram usersarebetween18-29 yearsold,aboutsix-in-tenonlineadults. 7.22%oftheworld’stotalpopulationuses Facebook.Facebook. 60% Expectationsaregrowing, counteringtherisingexpectations.Social Channelsplayedthebestroleofinstantaneous communication.Itbringsenormousscopefor thebrandsacrosstheworldtorespondfastto theircustomer'squery.It'swher ConvergeHubbringstheroleofitsSocialCRMConvergeHubbringstheroleofitsSocialCRM tohelpyoubuildonthePowerofSocialMedia andSocialCRM.  INCREASINGEXPECTATIONS 62% 32% 62% SOCIALMEDIAUSERS LOOKFORPRODUCTNEWS. 32% SOCIALMEDIAUSERSARE INTERESTEDINPROMOTIONS FROM BRANDS.  IMPRESSIVEUSERINTERFACE InnovativeandattractiveUserInterfacewiththeeaseoffunctionalitymakes today'sCRM veryeasytouseandapplyinreal-time. ThisUserExperienceofCRM SoftwarerevolvesaroundSociaMedia Experience.MirroringtheSocialMediaFlow andconventionsbuiltintuitiveanddynamic usersexperiencesystem. Thismassivechangeissupportive ofthe66% usersexpectationof SameDayReply. WiththeFast.Thecommonand interactiveUserexperienceof CRM usersaregetting: InstantFeedback Problem solutionby Collaboration FasterResolutionTime A. C. B.