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Innovative Marketing
           Using 2.0 Tools




                                                      Helene Blowers              Michael Porter
                                                      Digital Strategy Director   Community Project Manager
                                                      Columbus Metro Library      WebJunction

                                                      LibraryBytes.com            libraryman.com


http://www.flickr.com/photos/pinkbeltrage/97982661/
The Library Brand …
The Library Brand …




                      CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/
The Library Brand …




                      CC http://www.flickr.com/photos/beija-flor/237319319
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
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Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
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Innovative 2.0 Marketing Cil08 Short

  • 1. Innovative Marketing Using 2.0 Tools Helene Blowers Michael Porter Digital Strategy Director Community Project Manager Columbus Metro Library WebJunction LibraryBytes.com libraryman.com http://www.flickr.com/photos/pinkbeltrage/97982661/
  • 3. The Library Brand … CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/
  • 4. The Library Brand … CC http://www.flickr.com/photos/beija-flor/237319319